Dy. Gen Manager (Food and Non Food) Merchandising
Reliance Retail
Total years of experience :26 years, 11 Months
Business Development
< Developing annual business plans & strategies, in coordination with macro plans of organization at National Head Office (design AOP numbers for category and work towards achievement) .
< Identifying high margin and volume drivers to achieve top line and bottom line store sales.
< Forecasting and sales volume anticipation.
< Monitor state level, vendor level performance and work towards improvisation.
< Yearly Joint Business Planning, and monitor implementation and effectiveness.
< Competition Survey and plug in gaps to make the store assortment ideal and conducive
Working Capacity: HEAD \[Overseas Operations\]
- Responsible for commencement and establishment of export division.
- Currently operational division with sales from over 12 countries across the globe
- Key functional areas are sourcing distributors, trade terms, product pricing, product packaging development, legal agreements/contracts, sales and after sales activities, promotional activities, international exhibition participation etc.
- Overall accountable for generating profits and consistency in operations, with subsequent sales growth every year
Designation: Regional Manager \[Asia Pacific\]
Independently taking care of establishing export market for Rasna products in the ASEAN and Asia Pacific countries. Activities related to sales and after sales involved daily work profile.
Sourcing distributors, appointing them, working various promotional schemes etc.
Post Graduation in Foreign Trade