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Salah Alseyad, Co-founder and COO

Salah Alseyad

Co-founder and COO·The Electrical and Home Appliances Trading Center

Egypt

Diploma, Banks and Financial Institutions

Work experience

Total years of experience: 13 years, 5 months

Co-founder and COO

January 2017 - Present

The Electrical and Home Appliances Trading Center

Sohag, Egypt

January 2017 - Present

• I founded and managed a leading home appliance showroom, achieving a
50% increase in annual net profits through my leadership of business
operations.
• The scope of work has expanded from 4 local suppliers to a network of more
than 25 companies and authorized agencies for major companies such as
Al-Arabi Group, Fresh, and Haier International.
• Leading and training work teams: Direct administrative supervision, training
and development of more than 20 sales and operations employees to improve
customer service efficiency and close sales deals professionally.
• Inventory Management and Development: Increasing the size and variety of
items in the showroom from 50 pieces at the time of establishment to more
than 3500 items and pieces currently, while controlling their movement
electronically by means of the Plaza Soft system to prevent any shortage or
differences in goods.
• Financial Control: Executed daily financial transactions and managed budget
controls to ensure precise cash flow tracking via the ERP system.
• Tax Compliance:Documented all corporate business transactions on the
Egyptian Tax Authoritys electronic invoicing platform to guarantee full legal
compliance.

Company industry:
Household Appliances
Job role:
Management

Co-founder & Operations Manager

January 2017 - Present

The Electrical and Home Appliances Trading Center

Sohag, Egypt

January 2017 - Present

• Strategic Growth: Led the business transformation from a local retail model to a regional
distribution hub, scaling the supplier network from 4 local entities to over 25 authorized
agencies, including major brands like Al-Arabi Group, Fresh, Haier, and Unionaire.
• Operations & Supply Chain: Orchestrated the expansion of showroom inventory from
50 to 3500+ SKUs while maintaining 100% stock accuracy; leveraged Plaza Soft ERP to
streamline inventory movement and optimize supply chain efficiency.
• Business Leadership: Achieved a 50% increase in annual net profits through
data-driven business operation management and effective B2B distribution strategies.
• Compliance & Digital Transformation: Managed corporate fiscal compliance by
integrating transactions with the Egyptian Tax Authoritys electronic invoicing platform,
ensuring full legal adherence and precise financial tracking.
• Team Development: Directed, trained, and mentored 20+ sales and operations staff to
enhance service efficiency and improve customer closing rates.

Company industry:
Household Appliances
Job role:
Management

Salesperson and Cashier

January 2013 - December 2016

Al-Mustafa Electrical Appliances and Lighting Showroom

Sohag, Egypt

January 2013 - December 2016

• Identified retail customer needs and delivered persuasive product
demonstrations, boosting monthly showroom sales by 15% for electrical and
lighting systems.
• Operated point-of-sale (POS) systems to process cash and credit transactions
accurately as a certified cashier.
• Maintained visual showroom standards, optimized product displays, and
monitored seasonal inventory demand levels.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales & Operations Associate

January 2013 - December 2016

Al-Mustafa Electrical Appliances and Lighting Showroom

Sohag, Egypt

January 2013 - December 2016

• Identified market needs and delivered persuasive product demonstrations, resulting in a
15% increase in monthly showroom sales.
• Managed daily POS operations, cash/credit transactions, and maintained high visual
merchandising standards.
• Monitored seasonal inventory demand levels to ensure product availability and minimize
stock shortages.

Company industry:
Household Appliances
Job role:
Sales

Education

مدرسة الفنية التجارية المتقدمة بسوهاج

January 2016

January 2016

Diploma, Banks and Financial Institutions

Egypt

GPA (percentage): 85%

GPA (percentage): 85%

Banks and Financial Institutions

January 2016

January 2016

Bachelor's degree, Banks and Financial Institutions

Egypt

Skills

COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
ELECTRICITY
Intermediate
ELECTRICITY
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
INVENTORY CONTROL
Intermediate
INVENTORY CONTROL
Intermediate
PROCUREMENT
Intermediate
PROCUREMENT
Intermediate
RETAIL SALES
Intermediate
RETAIL SALES
Intermediate
SHOWROOMS
Intermediate
SHOWROOMS
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
ENTERPRISE RESOURCE PLANNING
Intermediate
REGULATORY COMPLIANCE
Intermediate
REGULATORY COMPLIANCE
Intermediate
RESULTS FOCUSED
Intermediate
RESULTS FOCUSED
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
MARKETING
Expert
MARKETING
Expert
Sales
Expert
Sales
Expert
Accounting
Expert
Accounting
Expert
Cashier
Expert
Cashier
Expert
Management
Expert
Management
Expert
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Cashiering
Intermediate
Cashiering
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Administration
Intermediate
Administration
Intermediate
Microsoft Office
Intermediate
Microsoft Office
Intermediate
MICROSOFT ACCESS
Intermediate
MICROSOFT ACCESS
Intermediate
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
MICROSOFT WORD
Intermediate
MICROSOFT WORD
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SPREADSHEETS
Intermediate
SPREADSHEETS
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
DATA DRIVEN DECISION MAKING
Intermediate
COST REDUCTION
Intermediate
COST REDUCTION
Intermediate
DYNAMIC APPLICATION SECURITY TESTING DAST
Intermediate
DYNAMIC APPLICATION SECURITY TESTING DAST
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
PROFITABILITY ANALYSIS
Intermediate
PROFITABILITY ANALYSIS
Intermediate
BANKING
Intermediate
BANKING
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate
BUSINESS PROCESS MANAGEMENT
Intermediate

Social profiles

Languages

English

Intermediate

Arabic

Native Speaker

Hobbies and interests

(Business Development). (Reading in Management & Leadership) .(Sports)