Digital Marketing Manager
Global Business College of Australia
Total years of experience :13 years, 5 Months
Managing the daily presentation and execution of the ecommerce site, co-design and drive optimisation of the site through SEO, SEM, A/B testing, fulfilling customers’ orders and addressing their enquiries, and managing new and existing suppliers to ensure stocks are always available.
Spearhead vision and execution of engaging digital marketing strategies and advertising campaigns whilst collaborating with campus managers. Capitalise on data and digital solutions expertise and deliver comprehensive analysis of market and competitive insights to achieve significant business results. Oversee remarketing campaigns on Mailchimp, AdRoll, Facebook, and Google. Execute marketing materials for offline and online marketing campaigns using Photoshop, Illustrator, and InDesign. Direct online paid advertising and media initiatives on Google, Facebook, YouTube, and third-party platforms, and create short videos using Adobe Premiere and After Effects.
Key Achievements:
•Instrumental in introducing new technologies and ideas providing a more effective student service.
•Grew search results and ranking by 24% by effectively streamlining website content.
•Boosted awareness by 13% for new courses and news through captivating email marketing and automation campaigns.
•Drove brand awareness through creation of engaging social media and website content, ensuring an integrated approach across all platforms.
•Maintained strict compliance guidelines and standards by regularly assessing online marketing content and monitoring staff’s marketing material usage.
Accurately understood client’s social media and digital marketing presence and implemented appropriate approaches. Ensured robust monitoring of overall marketing objectives and strategies when introducing comprehensive social media plans and strategies. Provided subject-matter expertise to the marketing team on ways social media impacted campaign optimisation. Formulated creative solutions and guidance to improve content plans on social media networks.
Key Achievements:
•Envisioned branded content for social media accounts and designed a layout and theme for clients’ social media accounts.
•Maximised business opportunities while pitching services and digital marketing solutions to potential clients.
•Accelerated ROI by 10% on various platforms by swiftly solving customer service issues.
•Played a pivotal role in overseeing six events both online and offline.
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