Head Of Sales
Food network company
Total years of experience :16 years, 1 Months
Head of Sales Oct 2022 to present
Food Network Company
1- lead sales team through Retail channel ( Coops, Hypermarkets ), Wholesales, Ecommerce and HORECA
2- Prepare annual Business plan for assigned channels.
3- Set Pricing and margins for new products .
4-Set monthly sales targets, KPI’s, sales objectives for sales team .
5- Prepare and negotiate BDA agreements with our partners.
6-Prepare the route/Visit plan for salesmen to provide the best product coverage, after sales
services with our partners .
7-Maintain relationship and business development with current suppliers and find and negotiate
with new (Suppliers/ Brands )
8- Prepare and review the following reports Daily, monthly and quarterly :
Sales analysis, competitor analysis, loading reports, ROI report, Stock report, sales forecast,
slow moving report, Damages report.
9-prepare investment plans including main category visibility, secondary display, monthly promotions, taste sampling.
10-Fully responsible for top and bottom line .
Sales manager (B2B - IR - Coops - E-commerce) jul 2021 to Oct 2022
Al Andalus Trading Company (Samsung - Hisense - Ariston - Ferre)
1- lead sales team through B2B channel - Ecommerce channel - Independent retailers channel - Coops channel - OR. (8 Key account managers - 3 sales coordinators - 12 sales promoters)
2- Prepare annual budget for assigned channels.
3- Set monthly sales targets, KPI’s, sales objectives for sales team.
4- Negotiate contracts, rebate, visibility with our partners.
5- Prepare the route/Visit plan for salesmen to provide the best product coverage, after sales services with our partners.
6- Participate in the creation of POS material, Planogram and ensure that it is applied in stores.
7- Do and review the following reports Daily, monthly and quarterly Sales analysis, competitor analysis, loading reports, ROI report, Stock report, sales forecast
1- Lead the key account sales team and manage day to day operations within budgeted guidelines and to the highest standarts.
2- Set monthly sales targets, KPI’s, sales objectives for Key account team .
3- Review and make sales analysis on daily, monthly basis (salesman - Customer - Item - Category) and take actions based on it.
4- Follow up daily customer’s LPO’s, deliveries and returns.
5- Set weekly meetings with supervisors and salesmen, Communicate new plans, monthly targets, sales reports.
6- Set the annual forecast for Key account (SKU, category, customer).
7- Prepare the route plan for salesmen and sales supervisors to ensure the best product coverage for key accounts branches .
8- Prepare the monthly plan for promotions and special offers along with Buying/Purchasing Managers .
9- Participate in the creation of POS material and ensure that it is applied in stores .
10- Make Control on FOC, Returns, debit notes and credit notes.
11- Do market visit on daily basis to make sure of product mix availablity, product pricing, expiry dates and product visablity .
12- Set planogram for key accounts and ensure that it is applied in all of our customers stores.
13- Follow up on the merchandising team to make sure that our products are displayed as per planogram and have the needed visiblity.
14- Conduct monthly meetings with customer’s purchasing team to ensure the achievement of sales target and company’s goals for each account.
15- Plan and execute marketing plans, promotions, taste sampling to increase brand awareness .
16- Negotiate annual contracts, monthly rental contracts, special events participation with Buying/Category Managers.
17- Set Annual budget, Target, Forecast for key accounts .
18- Prepare ROI report for each account quarterly .
19- Participate in business development, product development plans, new products launching, P&L monthly analysis .
Sales
Sales manager (Coops - Hypermarkets): Mar 2011 to Sep 2018 Beirut General Trading co - Kuwait (FMCG)
1-Lead a sales team of 6 salesmen, 2 sales supervisors and 12 merchandisers.
2- Prepare annual budget for modern trade channel.
3- Set monthly sales targets, KPI’s, sales objectives for the Key account team .
4- Negotiate contracts, rebate, visibility in all key accounts stores.
5- Prepare the route plan for salesmen and sales supervisors to ensure the best product
coverage for key accounts Stores .
6- Participate in the creation of POS material, Planogram and ensure that it is applied in
stores .
7- Do and review the following reports Daily, monthly and quarterly :
Sales analysis, competitor analysis, ROI report, Stock report, salesforecast.
Sales manager (All Channels) May 2021 to present
Food Basics LLC company
1- lead sales team through Modern Trade channel (Coops, Hypermarkets), Traditional
Trade channel & HORECA .
2- Prepare contract proposals, Negotiate and Finalize annual contracts with our
customers (Annual fixed rebate, Main category visibility, secondary display,
monthly activities, progressive rebate and other contract related).
3- Prepare the Annual Business Plan for all channels.
4- Do and review the following reports Daily, monthly and quarterly :
Sales analysis, competitor analysis, loading reports, ROI report, Stock report, sales
forecast.
5- Responsible for the creation and implementing of Planogram, POS materials,
market activities .
6- Responsible for new products pricing, margins, listings .
7- Set monthly sales targets, KPI’s, sales objectives for the sales team .
1- Prepare sales analyses reports to be use at sales department.
2- Interpret and forecast sales based on market research.
3- prepare and do presentations.
4- Visit the market specially competitors and get info’s and feed back for our data base.
5- Work on advertisements and promotions campaign.
6- Work on sale and discount campaign.
7- Prepare purchase plan and update it weekly.
8- Supervise on preparing (goods in transit report) weekly.
9- Do pricing for the new items.
10- Do online researches.
11- Manage product display and make sure all products are showed .