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Abdulkhalek El Ahdab, Country General Manager

Abdulkhalek El Ahdab

Country General Manager·BENINA FOODS KUWAIT CO. (U-FOOD –

Kuwait

Bachelor's degree, Business Administration

Work experience

Total years of experience: 17 years, 2 months

Country General Manager

November 2024 - Present

BENINA FOODS KUWAIT CO. (U-FOOD –

As Salimiyah, Kuwait

November 2024 - Present

• Full P&L responsibility across Retail (Coops & Key Accounts) and HORECA / Food Service.
• Led sales, warehouse, distribution, finance, and marketing teams.
• Built channel-specific business plans with clear volume, value, and GP targets.
• Negotiated strategic agreements with Coop societies and key HORECA customers.
• Implemented strict credit control and collection discipline.
ACHIEVEMENTS:
• Stabilized business performance and restored profitability.
• Improved gross margin through pricing review and optimized trade spend.
• Expanded HORECA active outlet base and improved service levels.
Company industry:
FMCG

General Manager

August 2023 - November 2024

WAHA CONSUMER FOOD STUFF CO.

Al Kuwait, Kuwait

August 2023 - November 2024

• Led commercial operations across Modern Trade (Coops & Hypermarkets), General Trade,
and HORECA.
• Developed annual business plans by channel with aligned pricing and margin strategies.
• Negotiated listings, promotions, and annual agreements with MT chains and wholesalers.
• Managed production planning, imports, and inventory based on channel demand.
ACHIEVEMENTS:
• Drove strong top-line growth through MT and HORECA expansion.
• Improved working capital by reducing slow-moving and near-expiry stock.
• Strengthened GT distribution and wholesaler partnerships.
Company industry:
FMCG

Head of Sales

May 2021 - July 2023

FOOD NETWORK COMPANY

Al Kuwait, Kuwait

May 2021 - July 2023

• Owned sales performance across Modern Trade, General Trade, E-commerce, and
HORECA.
• Set annual targets, pricing structures, KPIs, and discount frameworks.
• Designed optimized sales routes and visit frequencies.
• Led negotiations for BDAs and key customer contracts.
ACHIEVEMENTS:
• Delivered consistent year-on-year sales growth.
• Increased sales team productivity through KPI-driven management.
• Strengthened relationships with key retail and food service customers.
Company industry:
FMCG

Sales manager |Key accounts

July 2018 - April 2021

MEZZAN GROUP. ( SARACAKE , KITCO)

Sabhan, Kuwait

July 2018 - April 2021

• Lead Key account sales team of 6 salesmen, 2 sales supervisors
• Set monthly sales targets, KPIs, sales objectives for the Key account team .
• Prepare the route plan for salesmen and sales supervisors to ensure the best product
Coverage for key accounts Stores.
• Participate in the creation of POS material, Planogram
• Prepare and review the following reports Daily, monthly and quarterly:
Sales analysis, competitor analysis, Daily loading reports, ROI report, Stock report,
Sales forecast numeric and Weighted distribution report
Company industry:
FMCG
Job role:
Sales

Sales manager

July 2012 - August 2017

BEIRUT GENERAL TRADING CO.

As Salimiyah, Kuwait

July 2012 - August 2017

• Lead Key account sales team across MT ( coops and key accounts) and wholesale
• Set monthly sales targets, KPIs, sales objectives, visit plan for the sales team .
• Prepare and review the following reports Daily, monthly and quarterly :
Sales analysis, competitor analysis, Daily loading reports, ROI report, Stock report,
• prepare annual budget and sales forecast along with business development plans.
Company industry:
FMCG

Key Account Sales Executive

July 2008 - July 2012

GTRC

Al Kuwait, Kuwait

July 2008 - July 2012

Managed key account relationships, ensuring sales growth and brand representation
across major retail partners.
 Maintained optimal stock levels and merchandising execution to ensure product
availability.
Led promotional planning and execution, coordinating with marketing teams for seasonal
campaigns and in-store activations.
 Negotiated pricing structures, promotional offers, and visibility agreements to maximize
product placement and ROI.
 Monitored and analyzed sales performance data, providing insights to optimize pricing,
product mix, and promotional strategies.
 Developed strong business relationships with key retail partners to ensure long-term
collaboration and mutual business growth.
Company industry:
FMCG
Job role:
Sales

Key Accounts Executive

July 2008 - July 2012

GULF TRADING AND REFRIGERATING CO. (AL GHANIM).

Al Kuwait, Kuwait

July 2008 - July 2012

• Maintain stock level in customers warehouse/market .
• Supervise merchandising team in all of PSM sector.
• Implement planogram in customers markets.
• Ensures excellence in the implementation of all activities (Promotion- offers).
• Identify, manage and secure existing and new sales opportunities and continue to
maintain a high level of sales achievement.
• Make sure that all Items, offers, promotions are priced right and clear to customers
/Items price tags are right and visible to customers.
Company industry:
FMCG
Job role:
Management

Education

Al Jinan University

August 2007

August 2007

Bachelor's degree, Business Administration

Lebanon

AL Jinan University

July 2007

July 2007

Bachelor's degree, Business Administration (marketing)

Lebanon

GPA (point): 3 out of 4

GPA (point): 3 out of 4

Skills

Sale Negotiation

Expert

Leadership

Expert

Planning

Expert

Analysis

Expert

Reporting

Expert

Team Leader

Expert

Analysis

Expert

Working under pressure

Expert

Prepare and do presentations

Expert

Work within fixed schedule and time

Expert

negotiation expert

Expert

ACCOUNT MANAGEMENT

Intermediate

CHANNEL MANAGEMENT

Intermediate

FAST MOVING CONSUMER GOODS

Intermediate

FOOD SERVICES

Intermediate

HOSPITALITY

Intermediate

INTERNATIONAL TRADE

Intermediate

LOGISTICS MANAGEMENT

Intermediate

MANAGED ACCOUNTS

Intermediate

PROFIT AND LOSS P&L MANAGEMENT

Intermediate

SALES

Intermediate

operations

Expert

Management

Expert

Business Development

Expert

Marketing

Expert

Leadership

Expert

Sale Negotiation

Expert

Planning

Expert

Reporting

Expert

Languages

Arabic

Native Speaker

English

Expert

Hobbies and interests

football