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Abdulsalam Desouki, Digital Marketing, Graphic Design & Business Development Manager

Abdulsalam Desouki

Digital Marketing, Graphic Design & Business Development Manager·Sqour Al-Arab Company

Saudi Arabia

Bachelor's degree, محاسبة

Work experience

Total years of experience: 12 years, 6 months

Digital Marketing, Graphic Design & Business Development Manager

January 2024 - Present

Sqour Al-Arab Company

Riyadh, Saudi Arabia •Hybrid

January 2024 - Present

+ Managed digital advertising budgets exceeding 350, 000+ SAR annually across Meta, Google, and
YouTube campaigns.
+ Achieved ROI up to 3.8 through advanced campaign optimization and audience targeting.
Increased brand awareness by 45% through integrated social media and paid media strategies.
+ Generated 1, 200+ qualified leads through multi-channel lead generation funnels
Reduced Cost Per Lead (CPL) by 32% through landing page optimization and conversion
tracking
Grew social media audience by 60% and improved engagement rates by 70%
Company industry:
Construction & Building

igital Marketing & Graphic Design Executive

January 2023 - January 2024

sos Al-Enjaz Company

Riyadh, Saudi Arabia

January 2023 - January 2024

Increased qualified leads by 30% through targeted paid media campaigns.
Improved conversion rate by 25% through funnel optimization and creative testing.
Reduced Cost Per Click (CPO) by 20% through campaign restructuring and audience
segmentation.
+ Launched high-performing content campaigns increasing brand engagement by 40%
Company industry:
Social Services

ital Marketing Spe

January 2021 - January 2023

Al-Muhaidib Group

Riyadh, Saudi Arabia

January 2021 - January 2023

Company industry:
Construction & Building

Senior Digital Marketing & Media Buyer

January 2019 - January 2021

Private Sector Company

Riyadh, Saudi Arabia

January 2019 - January 2021

+ Managed multi-platform advertising campaigns across Meta, Google, and display networks.
• Optimized Cost Per Acquisition (CPA) by 28% through performance analysis
+ Improved ad performance using AVB testing, audience segmentation, and funnel optimization.
Company industry:
Sales Outsourcing

Digital Marketing Specialist

January 2017 - January 2019

'The Marketing Hub

Cairo, Egypt

January 2017 - January 2019

+ Managed digital marketing operations for multiple brands.
+ Executed lead generation campaigns generating hundreds of monthly leads.
+ Improved campaign performance through data-driven marketing analysis.
Company industry:
Marketing
Job role:
Marketing and PR

igital Marketing Exect

January 2015 - January 2017

Kijamii Digital Marketing Agency

Cairo, Egypt

January 2015 - January 2017

+ Managed social media accounts for 10+ clients across different industries.
+ Executed successful paid media campaigns increasing client visibility and lead generation.
Company industry:
Marketing

Junior Digital Marketing Spe

January 2014 - January 2015

Dot IT Digital Marketing Agency

Cairo, Egypt

January 2014 - January 2015

+ Assisted in managing social media campaigns and content strategies.
+ Supported paid advertising campaign setup and performance tracking.
Company industry:
Marketing

- Business Growth Manager

January 2014 - January 2015

دونت

Cairo, Egypt

January 2014 - January 2015

Company industry:
Advertising

Education

جامعة المنصورة

January 2019

January 2019

Bachelor's degree, محاسبة

Egypt

Mansoura University

January 2019

January 2019

Bachelor's degree, المحاسبة

Egypt

Skills

ADOBE INDESIGN

Expert

ADOBE PHOTOSHOP

Expert

ANALYTICS

Expert

INBOUND MARKETING

Expert

ADOBE CREATIVE SUITE

Expert

ADOBE ILLUSTRATOR

Expert

BROCHURES

Expert

CASCADING STYLE SHEETS (CSS)

Expert

EMAIL MARKETING

Expert

GOOGLE ADS

Expert

Canva design

Expert

Microsoft Office

Expert

Social Media Marketing

Expert

Writing

Expert

Digital Marketing

Expert

Administration

Expert

Social Media

Expert

Content Creation

Expert

Project Management

Expert

B2B Marketing

Expert

Copywriting

Expert

Content Writing

Expert

SEO

Expert

Marketing

Expert

Google Analytics

Expert

Business Development

Expert

Google Adwords

Expert

Graphic Design

Expert

Customer Service

Expert

Management

Expert

Sales

Expert

E commerce

Expert

Public Relations

Expert

Determination

Expert

DATA ENGINEERING

Intermediate

LEAD GENERATION

Intermediate

LEADERSHIP

Intermediate

MARKETING ANALYTICS

Intermediate

MARKETING STRATEGIES

Intermediate

MEDIA MANAGEMENT

Intermediate

MEDIA STRATEGY

Intermediate

Social profiles

Languages

English

Expert