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Abdulsalam Desouki, Digital Marketing, Graphic Design & Business Development Manager

Abdulsalam Desouki

Digital Marketing, Graphic Design & Business Development Manager·Sqour Al-Arab Company

Saudi Arabia

Bachelor's degree, محاسبة

Work experience

Total years of experience: 12 years, 5 months

Digital Marketing, Graphic Design & Business Development Manager

January 2024 - Present

Sqour Al-Arab Company

Riyadh, Saudi Arabia Hybrid

January 2024 - Present

+ Managed digital advertising budgets exceeding 350, 000+ SAR annually across Meta, Google, and
YouTube campaigns.
+ Achieved ROI up to 3.8 through advanced campaign optimization and audience targeting.
Increased brand awareness by 45% through integrated social media and paid media strategies.
+ Generated 1, 200+ qualified leads through multi-channel lead generation funnels
Reduced Cost Per Lead (CPL) by 32% through landing page optimization and conversion
tracking
Grew social media audience by 60% and improved engagement rates by 70%

Company industry:
Construction & Building

igital Marketing & Graphic Design Executive

January 2023 - January 2024

sos Al-Enjaz Company

Riyadh, Saudi Arabia

January 2023 - January 2024

Increased qualified leads by 30% through targeted paid media campaigns.
Improved conversion rate by 25% through funnel optimization and creative testing.
Reduced Cost Per Click (CPO) by 20% through campaign restructuring and audience
segmentation.
+ Launched high-performing content campaigns increasing brand engagement by 40%

Company industry:
Social Services

ital Marketing Spe

January 2021 - January 2023

Al-Muhaidib Group

Riyadh, Saudi Arabia

January 2021 - January 2023

Company industry:
Construction & Building

Senior Digital Marketing & Media Buyer

January 2019 - January 2021

Private Sector Company

Riyadh, Saudi Arabia

January 2019 - January 2021

+ Managed multi-platform advertising campaigns across Meta, Google, and display networks.
• Optimized Cost Per Acquisition (CPA) by 28% through performance analysis
+ Improved ad performance using AVB testing, audience segmentation, and funnel optimization.

Company industry:
Sales Outsourcing

Digital Marketing Specialist

January 2017 - January 2019

'The Marketing Hub

Cairo, Egypt

January 2017 - January 2019

+ Managed digital marketing operations for multiple brands.
+ Executed lead generation campaigns generating hundreds of monthly leads.
+ Improved campaign performance through data-driven marketing analysis.

Company industry:
Marketing
Job role:
Marketing and PR

igital Marketing Exect

January 2015 - January 2017

Kijamii Digital Marketing Agency

Cairo, Egypt

January 2015 - January 2017

+ Managed social media accounts for 10+ clients across different industries.
+ Executed successful paid media campaigns increasing client visibility and lead generation.

Company industry:
Marketing

Junior Digital Marketing Spe

January 2014 - January 2015

Dot IT Digital Marketing Agency

Cairo, Egypt

January 2014 - January 2015

+ Assisted in managing social media campaigns and content strategies.
+ Supported paid advertising campaign setup and performance tracking.

Company industry:
Marketing

- Business Growth Manager

January 2014 - January 2015

دونت

Cairo, Egypt

January 2014 - January 2015

Company industry:
Advertising

Education

جامعة المنصورة

January 2019

January 2019

Bachelor's degree, محاسبة

Egypt

Mansoura University

January 2019

January 2019

Bachelor's degree, المحاسبة

Egypt

Skills

ADOBE INDESIGN
Expert
ADOBE INDESIGN
Expert
ADOBE PHOTOSHOP
Expert
ADOBE PHOTOSHOP
Expert
ANALYTICS
Expert
ANALYTICS
Expert
INBOUND MARKETING
Expert
INBOUND MARKETING
Expert
ADOBE CREATIVE SUITE
Expert
ADOBE CREATIVE SUITE
Expert
ADOBE ILLUSTRATOR
Expert
ADOBE ILLUSTRATOR
Expert
BROCHURES
Expert
BROCHURES
Expert
CASCADING STYLE SHEETS (CSS)
Expert
CASCADING STYLE SHEETS (CSS)
Expert
EMAIL MARKETING
Expert
EMAIL MARKETING
Expert
GOOGLE ADS
Expert
GOOGLE ADS
Expert
Canva design
Expert
Canva design
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Writing
Expert
Writing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Administration
Expert
Administration
Expert
Social Media
Expert
Social Media
Expert
Content Creation
Expert
Content Creation
Expert
Project Management
Expert
Project Management
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Copywriting
Expert
Copywriting
Expert
Content Writing
Expert
Content Writing
Expert
SEO
Expert
SEO
Expert
Marketing
Expert
Marketing
Expert
Google Analytics
Expert
Google Analytics
Expert
Business Development
Expert
Business Development
Expert
Google Adwords
Expert
Google Adwords
Expert
Graphic Design
Expert
Graphic Design
Expert
Customer Service
Expert
Customer Service
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
E commerce
Expert
E commerce
Expert
Public Relations
Expert
Public Relations
Expert
Determination
Expert
Determination
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
DATA ENGINEERING
Intermediate
DATA ENGINEERING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING ANALYTICS
Intermediate
MARKETING ANALYTICS
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA STRATEGY
Intermediate
MEDIA STRATEGY
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert