Art Director
Al Jooda Al Faeqa
Total years of experience :2 years, 8 Months
As an Art Director, I'm responsible for the direction in which all the advertisements put out are headed.
My responsibilities and achievements so far include,
1) Supervising web developers to build and launch the company website. This included supervising the design, the type of content and the quality of the content put into the website.
2) Controlling the direction of the company's social media presence. Supervising and creating content to be posted on various social media website. Building strategies in which to use social media to promote various events.
3) Supervising the direction in which videos produced for advertising purposes are headed. This includes directing the flow of the story being told to match our target audience, as well as the look and presentation of the video.
4) Designing all advertising material, especially for print and web purposes. This includes Roll ups, Flexes, Banners and other such materials.
5) Creating the brand guidelines and ensuring that the message of the brand, along with it's aesthetic, is conveyed through any and every representation of us, regardless of the medium.
6)Event Photography during various events that the company is involved in. This includes capturing moments of the events, retouching them and using them for advertisement purposes.
7) Incharge of Commercial/Editorial photography for advertisement purposes. This includes organising photoshoots, shooting models and retouching pictures after the shoot is done. I am also open to producing photoshoots for other photographers.
• Digitally designing all forms of print and social media, such as logos, posters, invitations, newsletters, magazines etc. with the help of Adobe Photoshop and Illustrator for the promotion of events.
• Strategizing and planning various live events, specifically stage design and on stage co-ordination.
• Photographing live events with a DSLR for documentation and promotional purposes
• Developing social media promotional strategies in the field of content management, audience optimization and time management.
• Portraiture photography with the use of ambient and artificial lighting of dignitaries and important leaders within the organization.
• Photographic documentation of the different social and charitable trusts associated with our organization
• Basic training for new recruits and volunteers in event and portrait photography along with off camera lighting and retouching.
3d Modeling Training in Autodesk 3DS MAX, for the use of creating assets in Digital Video Games and Graphic Design
Training in the use of Photoshop and Illustrator for Graphic Design and Photo Retouching.