Head of Special Projects and Strategic Partnerships
IQPC Middle East
مجموع سنوات الخبرة :12 years, 9 أشهر
Spearheading team of 5 people, responsible for strategy, planning, programming and delivering of b2b conferences in oil and gas, technology, defense, and infrastructure in the Middle East & Africa.
•I handle and manage the key accounts and special events/projects with strategic partnerships from governments, defense, trade chambers, consulates to international associations.
•My responsibilities include ensuring that all events are delivered to a high standard, customer management and experience. This also includes liaising with the external and internal team- divisional directors, sponsors, speakers and suppliers, ensuring all logistical aspects of the event are managed and delivered, per the project plan, as well as ensuring the most cost-effective prices.
•On marketing front, planning of marketing campaigns, developing the right strategies and use of digital channels for the successful delivery of an event.
•Handling the budgets, I play a key role in influencing and making financial decisions that will have significant bottom-line impact.
•Venue and Supplier Management- Coordinating with the venue, AV, registration, stand build, design and signage requirements
•Running the event onsite and managing field event enquiries from speakers and delegates.
•Working closely with sponsorship and sales teams to develop and aid in the execution of comprehensive cross-functional strategies to ensure effective rebookings.
•Closely working with (buy-side) CXO’s in technology, customer experience, Oil and gas and outsourcing domain, thus bringing the right audience for events.
•Successfully delivered special projects like Chief Procurement Leader 2020, Maintenance Kuwait Summit 2019, Process Safety Management 2019, Asset Integrity and Process Safety Management 2019, AI week ‘s Healthcare Student Hackathon with MOH and SEWA, Tecom’s Outlook Outsourcing forum, Clean Air Forum with UAE ministry of climate change and environment
•Excellent delivery on VIP footfall for oil and gas operational excellence and defense events in Middle East and Africa events
Responsible for supporting Marketing & PR campaigns across the number of business events in the Middle East and Africa
•Formulating communications strategies across multiple channels including advertising, direct mail, social media, email and PR
•Monitoring and coordinating the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters, website
•Working closely with other teams to plan necessary marketing campaigns (sale and conference producers)
•Undertaking detailed ongoing analysis of campaigns
•Writing and proofreading copy for adverts, website content, PR activities etc.
•Liaising with a range of suppliers including designers, printers, PR agencies, website companies
•Negotiating marketing partnerships with media, associations and government organizations
•Monitoring and arranging the effective distribution of marketing materials in
•Maintaining and updating customer databases as per the event’s data requirement
•Conducting market research and fact find for the investors and sponsorship requirements
•Evaluating marketing campaigns and monitoring competitor activity
Experience-
•Launched two events, Children & Parents World, & Lifestyle, in partnership with Abu Dhabi National Exhibition Centre
•Created and managed the marketing and project plan along with the budgets
•Designed marketing collaterals and liaised with various trade websites to help the show meet its target exhibitor and visitor goals
•Assisted with campaign building, web designing, content development, press releasing & promotional copy production
•Identified and recruited potential speakers, supporters, media partners and event influencers
•Regularly monitored industry trends, competitive publications and exhibitions to identify new leads
•Coordinated with governmental bodies for existing and new exhibitors to promote the trade in UAE
•Succeeded in getting the country pavilions representing Africa, Pakistan, China and Japan
•Worked solely on the events while working on projects like DIHAD, DUPHAT etc
• Assisted Marketing Manager in the development and monitoring of marketing budget
• Created content for marketing communications for exhibitions like CABSAT, GISEC and GITEX Technology Week
• Liaised with advertising agencies and publishers for barter deals, support and partnerships for GITEX Tech week, CABSAT, GISEC
• Managed social media platforms in line with the website content while regularly managing the website
• Sourced and managed the bloggers for the events, to promote the content and organic search content
• Worked with the project manager to identify and contact speakers for events for GITEX Smart Sessions and GISEC Security Sessions
• Managed the events GITEX Student LAB 2013 and 2014 (sponsored by Google) GITEX cloud Awards 2013, 2014 and GISEC Security Awards 2014.
• Analyzed the performance of each show via detailed analysis reports.
• Managed luxury jewellery brands to cater to DIJW show 2014
• Identified and brought the new market players for CABSAT 2013, 2014 Dubai International Jewellery Week 2014, Dubai Food Carnival 2015 by simultaneously achieving the sales target
• Managed country pavilions like India, Pakistan and UK
• Account management and continuously in touch with the clients thus provided them overall all support and assistance
• Managed to get the registration sponsorship for Dubai International Jewellery Week 2014, happened to be the first time in the history of the show in 19 years
• Succeeded in getting brands like Galleries Lafayette, Royal Orchid Hospitality etc for Dubai Food Carnival 2015
• Obtained NMC Healthcare and Globaleye as sponsors for the Dubai Food Carnival 2015
media planning and articulating social media buzz through various platforms-
a) Social Media - Facebook, Twitter, LinkedIn, YouTube, Pinterest
b) Search Media - Google Adwords, Yahoo Search + Bing
•Negotiating with various online publishers for a better deal
•Acted as a link between client and agency
•Created and managed online campaigns and generated reports
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