Marketing Manager | Digital Marketing Manager
Ajlan & Brothers
Total years of experience :26 years, 4 Months
Responsible for developing, implementing, and managing the company's marketing strategy, with a focus on digital channels. This includes developing and executing marketing campaigns, managing the marketing budget, and working with other departments to ensure that marketing efforts are aligned with the company's overall goals.
* Develop and implement a comprehensive marketing strategy that strengthen market presence and boost company's profits.
* Plan, execute, and manage all aspects of marketing & digital marketing department including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
* Measure the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
* Identify trends and insights, optimize spend and performance based on the insights.
* Brainstorm new creative growth strategies through marketing & digital marketing channels.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed.
* Oversee and manage all contests, giveaways, and other digital projects.
* Maintain a strong online company voice through social media.
* Liaise with marketing, social media, eCommerce, Sales, Design, and Content teams to optimize customer experience and ensure brand consistency.
* Led the company's digital transformation, improved the mental image of the brand and increased the brand awareness during this period.
* Targeted new customer segments which Increased the market share 7% and increased the number of the offline retail stores by 86% as well.
* Planned, managed and analyzed huge "multi-millions of US$" digital marketing campaigns across all platforms with amazing conversion rates and ROI, which increased the online sales by 2120%, the total company sales by 105%, the average invoice amount by 59%, and the average number of products per invoice by 67%.
* Prepared the company's digital marketing plan, "SEO" plan and social media plan with the SEO, social media, content teams.
* Achieved the 1st rank in Google search engine result page (SERP) at hundreds of keywords with the SEO team, which decreased Google search ads cost 40% and increased online sales 850%.
* Coordinating with the company's account managers at all the major social media platforms and attending regular meetings with them.
* Develop and implement digital marketing strategies for the agency and clients.
* Manage and execute all aspects of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
* Analyze and report on the performance of digital marketing campaigns.
* Stay up-to-date on the latest digital marketing trends and technologies.
* Manage a team of digital marketers.
* Collaborate with other departments within the agency to ensure that all marketing initiatives are aligned.
responsible for developing, implementing, and executing marketing strategies that will increase brand awareness, generate leads, and drive sales. The ideal candidate will have a strong understanding of marketing principles and practices, as well as experience in developing and managing marketing campaigns.
Responsibilities:
* Develop and execute marketing plans that align with the company's overall business goals
Conduct market research to identify target audiences and develop marketing messages that resonate with them
* Create and manage marketing campaigns across a variety of channels.
* Track and analyze the results of marketing campaigns and make necessary adjustments
* Work with other departments, such as sales and product development, to ensure that marketing efforts are coordinated and effective
* Manage the marketing budget and ensure that it is used efficiently
Represent the marketing team to senior management and other stakeholders
