Ahmed Trefi, Business Director

Ahmed Trefi

Business Director

SAED Company

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, (English literature)
Experience
17 years, 9 Months

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Work Experience

Total years of experience :17 years, 9 Months

Business Director at SAED Company
  • Saudi Arabia - Jeddah
  • My current job since February 2023

Drive the business cycle with all its sales, operations, customer relations and Employee services support.
Identify and implement strategies to improve services quality, productivity, and profitability.
Retain customers through different strategies to driver volume growth.
Explore and analyze market trends and identify new opportunities to grow the business.
Create new business lines to adapt with the market strategies and changes.
Assure work optimization through automation projects to improve systems & sustain development.
Lead continuous improvement initiatives through automation projects and by developing services' procedures, policies and standards.

Customer Care & Collection Manager at SAED International
  • Saudi Arabia - Jeddah
  • October 2020 to February 2023

• Maintain customers’ satisfaction and top-notch experience to ensure providing the optimal value through various practices, surveys and processes review.
• Contracts’ fulfillment with the best match to ensure the customer expectations are in the right place as of JIT concept so serving both objectives, the customer and the company.
• identify and implement strategies to improve quality of service, productivity, and profitability
• Coaching the team through different channels of communication with customers to improve problem-solving.
• Lead the automation ERP projects for business development to streamline processes, increase efficiency and quality.
• Ensure the customer service actions are documented to ensure business consistency, history tracking and the right planning.
• Build relationship with customers and consistent meetings with key accounts as an eye-opener to insights that will assure business growth.
- As a part of collection management:
• Follow up on delinquent borrowers and find ways to enforce collection on time and repayment for overdue balances if any.
• Manage daily expected collection targets (above 90%) through intensive follow-ups, providing solutions to customers, and analysis to overcome challenges.

Sales and Automation Manager at SAED International for Istigdam
  • Saudi Arabia - Jeddah
  • April 2019 to September 2020

• Leading, engaging & working with the team to fulfil automation projects and its efficient priority on business development of projects' FRD relating to installation of these systems.
• Leading 50 individuals as one team hand in hand to assure developing the daily efforts effectively with clients in relation to "Customer First" concept.
• Ensure that automation will eliminate dependence on human-manpower with more innovation.
• Define improvement areas, hence develop & deploy action plans to close gaps, supporting the resolution of sales issues.
• Meeting customers to ensure incorporating customers feedback with day-to-day activities into the best practical solutions.
• Musaned mediation contracts’ processing to control MOL obligation.
• Ensure that the projects deliverables are well-defined to serve the business effective project management.
• Adhering the 360-degree view of customers management through data analytics strategy to engage structured feedback, having clients’ problem solving & sustainable loyalty.
• Support other branches by establishing processes and procedures (SOPs).
• Achieve the annual budget and review the results of quarterly and monthly targets to define sales & marketing strategies.
• Increase the branch productivity by implementing relevant employees’ training and capturing growth opportunities.
• Working on overall plan of all the KSA regional branches sales achievements.
• Planning and implementing further expansion of sales channels strategy & techniques such as direct sales, indirect sales, telesales, online sales and third party sales and other sales platforms.
• Providing training, coaching, development and motivation to the team success.
• Ensure the best match of labour employment targets with supply.
• Manage daily operations, especially customer service and finance activities, and make improvements as needed.

Customer Service Head at SAED International for Istigdam
  • Saudi Arabia - Jeddah
  • January 2017 to April 2019

• Exceed targeted results in customer retention, client optimal satisfaction, sales and supportive services
• Plan, organize and direct the team to run optimum day-to-day operations to exceed customers’ expectations and main loyalty.
• Responsible to manage sales by implementing new techniques and customer attraction to services value, moreover, customer services management which is after-sales to provide premium services and high quality of team efficiency.
• Working on data analysis of operations to control labour movements with invoices cycle automation.
• Design quality control programs and systems (CRM & AX) through implementing the best standards to coach employees toward high performance and success.
• Conduct ongoing analysis of customer service programs putting the on-going survey results into action plans on the retail operations' management.
• Oversaw daily activities and supervise the team of account managers and sales associates to provide exceptional support to customers.
• Troubleshoot complicated issues that needs my intervention to have a trusting sustainable relationship by providing the best complaint resolutions
• Drive continuous improvement and optimization of all processes through projects automation.
• Contribute to the automation projects that ensure the business growth and smooth operational solutions. Moreover, creating a sustainable practical solutions based on the updates on business need.
• Ensure to match the supply with the demand to have the perfect JIT (Just In Time) concept to embrace maintained customers' needs.
• Lead and motivate a team of staff to ensure the best customer service
• Implement cost-reduction strategies, maintaining the quality in alignment with planned initiatives and provide a clear sense of direction and focus
• Develop service procedures, policies and standards with accurate records.
• Analyze statistics and compile reports of achieving qualitative and quantitative targets
• Creating changeable KPIs that can effectively run the best team on optimal business success.

Consultant, Supply (Overseas Recruitment) at SAED Company
  • Saudi Arabia - Jeddah
  • March 2015 to January 2017

• Managing and improving the supply chain processes to oversee and develop business strategies. This will minimise the cost of the whole process, thus securing the highest possible profitability for the client.
• Opening new manpower markets and sourcing from Asian, African and Arab countries where I have successfully supplied workers from more than 15 countries following its overseas recruitment processes.
• Strategizing the recruitment plans with the demand to achieve the supply targets.
• Being a key ERP user; I worked to ensure the success of ERP software solution implementation to organise business enhancement in the best effective ways.
• Managing projects to assess its initial plans and execution to deliver the best quality in relation to time and budget, ending up with the project success.
• Communicating with all overseas agencies the company values and business goals to have mutual understanding towards achieving the company commercial objectives.
• A key user for MUSANED which is Ministry Of Labor system to follow its policies and regulations .
• Travelling around the world to develop new business opportunities as well as evaluating overseas recruitment agencies in terms of services quality, partners, training centres and profound experience fields.
• Building the relationship with the Consulates and meeting the consuls in Saudi Arabia and in foreign countries to facilitate the overseas recruitment processes.
• Evaluating the agencies capabilities to select the best labors matching the job categories recruited.
• Planning forward to predict multiple outcomes of the supply by creating adaptable business plans.
• Assessing essential market plans and changes that help company stake holders to plan the investment programs.
• Building longer-term relationships with suppliers that offer quality, value, a willingness to collaborate and the flexibility to meet changing supply market requirements.

Relationship, Sales & Recruitment Manager (Account Manager) at Bayt.Com
  • Saudi Arabia - Jeddah
  • September 2014 to April 2015

• The primary responsibility of my role is maintaining revenue volumes alongside with increasing the budget targets effectively through hunting new companies.
• Utilize creative marketing skills, knowledge of territory & broad of contacts to generate new selling opportunities. Moreover, initiate and develop a strong relationship with assigned key accounts.
• Effectively manage business in assigned database through a transnational and solution-oriented selling approach.
• Conduct professional presentations to clients on quality of services and solutions provided.
• Developing trust relationships with a portfolio of clients to ensure they do not turn to competition thorough understanding of key customer needs and requirements as well as continuously proposing solutions that meet their objectives.
• Visit customers to determine their needs, and prepare proposals to sell customized packages and services.
• Attend frequent management meetings to market Bayt. Com’ s productions & services in order to increase client database and market share.
• Identify up-sell opportunities by building long-term relationships and providing quality customer services.
• Work towards maximizing profit and growth through the formulation and development of new plans, initiatives, long-term client relationships and key business strategies.
• Matching the company jobs' requirements with the right talented job seekers in terms of online recruitment.
• Analyzing market plans to fulfil customers expectation of useful solutions.
• Extensive coordination with finance department to ensure timely payments & follow ups on clients account activation.
• Extensive utilization of CRM and SMS Systems.
• Appointing system development plans to compete with market change and development on technologies.
• Working in such multinational company was the best workplace to adhere indulging professional collaboration and sustainability of top-notch performance.

Sales Executive at Le Meridien Jeddah
  • Saudi Arabia - Jeddah
  • January 2012 to September 2014

I prepare the revenue budget basically for monthly, daily and yearly forecast. I have advanced creative skills of building strong relationship with customers, negotiation strategies, time management, and professional communicative abilities in addition to having a background of the reservations department plans, goals and strategies.

• Increasing the volume of business being a member of business sales development to achieve the budget.
• Supervise the team work and process development and quality to ensure smooth operation.
• Well-skilled of managing Bookings on the Opera System to achieve the highest production.
• A team leader of the sales process accordingly with competitors by reviewing a SWOT analysis.
• Revenue analyst of the market trends to advise promotions in off-peak periods once necessary.
• Following up with the market trends and new technologies to reach the highest satisfaction of the guests’ requirements.
• Strategic sales plans to generate more revenues.
• Main Focus on Guest Satisfaction.
• Controlling the financial issues & ensuring all the payments’ standards are applied.
• Hotel selling rooms’ accommodation as of the total 293 rooms and suites, 7 Meeting rooms and 3 large ballrooms in addition to other facilities.

Sales Specialist at Alolom Company
  • Syria - Latakia
  • January 2010 to December 2011
Private Academic Teacher at Private Tutor
  • Syria - Latakia
  • September 2006 to September 2011
Translator & Correspondent at Al-Amara Centre
  • Syria - Latakia
  • January 2008 to January 2011

Education

Bachelor's degree, (English literature)
  • at Tishreen University
  • July 2011

It was very principal moment when I graduated from Tishreen University, Lattakia - Syria, Major: the English Department . By that, I opened the doors to reach the best level of professionalism as the English language was the path of connectivity with this huge world of business.

Bayt Tests

English To Arabic Translation Skills Test
Score 95%

Specialties & Skills

English
Sales Growth
Budget Forecast
Guest Satisfaction
Planning, budgeting and forecasting
Catering Services
Market Analysis
Ms-Office
Overseas Recruitment
Job analysis
Business Management
Leadership
ERP - IT System implementation
negotiation

Languages

English
Expert
Arabic
Expert
French
Beginner

Memberships

LE MERIDIEN JEDDAH
  • Banquet Sales Administrator
  • January 2012
Philanthropy University
  • Fundraising and donors
  • October 2016
PMP
  • PMP
  • March 2019

Training and Certifications

ICDL (Certificate)
Date Attended:
March 2011
Valid Until:
May 2011
Techniques & space optimization (Certificate)
Date Attended:
August 2012
Valid Until:
September 2012
Omnipreneurs Program @ SAED company (Certificate)
Date Attended:
January 2017
Executive Sales Reporting @ Starwood (Certificate)
Date Attended:
July 2013
IELTS - British Council - Cambridge (Certificate)
Date Attended:
March 2018
Saudi Electricity "Thank you letter" for event success (Certificate)
Valid Until:
August 2013
Ministry of Education (King Abdullah Scholarship programs) Thank you letter for project success (Certificate)
Valid Until:
January 2013
Le Meridien Brand Associate - Best Employee of the month (Certificate)
Date Attended:
January 2014
Electronic Marketing Skills at Saudi Electronic University (Certificate)
Date Attended:
August 2016
Human Resources Management @ Saudi Electronic University (Certificate)
Date Attended:
August 2016
Mass Interview Skills (Certificate)
Date Attended:
November 2016
Food Saety of hygienic Standards (Certificate)
Date Attended:
February 2012
Valid Until:
February 2012
PMP certificate - Project Management Professional (Certificate)
Date Attended:
March 2019
Fundraising @ Philanthropy University (Certificate)
Date Attended:
October 2016
EAME Marketing @ Starwood (Certificate)
Date Attended:
November 2013

Hobbies

  • Swimming
  • Travelling
  • Sports and Body Building
  • Reading Books