Senior Arabic Content Writer
Landmark Group
Total years of experience :12 years, 8 Months
• Establish and maintains high-quality creative ideas.
• Write a clear marketing copy to promote our products.
• Ensuring consistency of strategic branding, maintain the unique tone of voice and communication style.
• Adapt/localize product descriptions.
• Editing, localizing and proofing catalogs.
• Come up with concepts, Ideas.
• Create a local digital, social copy, radio/TVc scripts as needed.
• Understanding and writing different Arabic styles that appeal to various target markets and territories.
• Managing etisalat portal and My etisalat App.
• Receiving requests from product owners to update, remove or add sections to etisalat.ae/.com website through the Content Management System (CMS) and make those requests live.
• Taking part in writing the content for all the new digital products and localizing it into Arabic.
• Offering advice on the content strategy and conduct quality checks to ensure the consistency through all etisalat's platforms.
• Work closely with the website development team and corporate communications.
• Crafting content to perform in a broad spectrum of advertising disciplines (print, TV, radio, direct mail, interactive, etc.)
• Brainstorming pitches along with the team aiming to win new business for the agency.
• Planning and managing content for various clients, most notably 3M - Huawei, DP World, Scotch-Brite, Futuro & Nexcare, Black&Decker.
• Analyzing and interpreting data to identify patterns and solutions.
• Gathering data, assessing consumer perceptions, studying the competition and analyzing market trends.
• Working very closely with the creative department to ensure successful delivery of various touch points.
• Responsible for all The Dubai Mall communications, conflict resolution, and compliance on deliverables and revenue.
• Monitoring and tracking the online activity, reading, responding and routing, as necessary, all social media comments in a timely manner as required by internal processes for Facebook, Twitter, and Instagram.
• Maintain consistency of Social Media message, and keep the appropriate tone and voice for all online users.
• Evaluate and communicate the analytics on user engagement (number of likes, comments, re-tweets, video plays, etc.), propose ideas for continuous improvement.
• Community engagement for different products/services.- Implement a variety of tactics and techniques based on different situations and circumstances and reputation enhancement.
• Responds to customer queries in friendly, professional and supportive way.- Deals with inquiries independently taking ownership for the issue until a satisfactory outcome has been reached for the customer.
• Deals with inquiries independently taking ownership for the issue until a satisfactory outcome has been reached for the customer.
QUALIFICATIONS