Ahmed Othman

● Worked as the marketing manager for multiple startups companies.
● Develop brand & marketing strategy, and positioning the brand to attract the targeted segments.
● The measure, analyze, and report the performance of marketing campaigns.
● Manage influencers and social media specialists; to promote clients’ products and services.
● Increase sales growth for the clients by developing brand awareness and tactical campaigns.
● Establish and develop new brands an launch them in the market.
● Budget Management & Controlling.

Heading the marketing department; work on the development of the marketing strategy and plan the execution of the strategies to achieve business targets and objectives.

● Delivering lectures in the area of marketing & management.
● Member of Jeddah International College (JIC) re-brand committee.
● Advise the marketing team of (JIC); on marketing and brand awareness activities.
● Developing and enhancing curriculums.

● Launched several campaigns & activates for Khobar Lakes (AKL) & Jeddah Gate (JG) brands.
● Managed marketing agencies (Advertising; Social Media; Media; Research; events; and PR).
● Handled the marketing department budget management & control.
● Worked on the annual marketing plan, and set-up the annual calendar.
● Reported campaigns results, recommendation; business proposals to achieve ROI and KPIs.
● Headed the direct marketing functions and managed; events; exhibitions participations; and sales roadshows.
● Initiated newsletter program for the residence of “JG” and “AKL”.
● Managed customer care department communications projects.
● Trained call center agents; sales team; promoters during launches and exhibitions.
● Renovated ‘’Jeddah Gate’’ sales center, to match Emaar corporate’s new brand identity and guidelines.
● Conduct Marketing Intelligence reports and competitive review to monitor competitors marketing activities.
● Supported Emaar International’s companies; to run sales roadshows & campaigns in KSA.
● Championed the promoting of (JG) retail area.
● Exceeded all individual marketing KPI's for 2nd years on the row.

● Launched several 360 marketing campaigns; including (ATL; BTL; Digital; PR & Activation).
● Successfully Re-launched Bay La Sun brand and implemented all brand strategies.
● Provided campaigns result reporting and provide a recommendation.
● Assisted the marketing manager in developing marketing campaigns plans.
● Launched Ethraa brand; a smart city service at King Abdullah Economic city.
● Managed direct marketing and events (Cityscape, JCCI events, luxury events, Riyadh economic forum, etc.)
● Headed the Riyadh sales center promotion project; to increase walk in traffic.
● Trained call center agents; sales team; promoters during launches and exhibitions.
● Managed advertising, media, events, & activation agencies.
● Developed the Database profiling program.

*Earned a (Double Promotion); in less than a year; for outstanding performance; by achieving all KPIs; taking higher responsibilities, and supporting other functions. I have worked with the following clients:
-REAL ESTATE: King Abdullah Economic City (KAEC), Head Quarter Business Park, and Emaar.
-RETAIL: Toys R Us, Panda, AL Sawani, AL Musbah, and Sony.
-PUBLICATIONS: AL Watan Newspaper, and Feras Magazine.
-SERVICES: SAGIA, Mobily, and Direct Mail Forum.
-OTHERS: Nissan, and P&G.


● Handled the planning and execution of direct marketing communication; for the clients.
● Had the responsibility of meeting with clients on a periodic basis; develop proposals; issue quotations; debriefing internal team; and provide closure reports.
● Trained promoters for activation projects and ​call center agents, to capture data from calls.
● Established the lead generation and the late billing tracking processes.
● Lead a project to increase the agency own database; in order to lease them for clients.
● Supervised client database profiling, acquiring, synchronization & housing data.
● Supported business development manager to reach new clients.
●Launched direct marketing campaigns; that includes (direct mail; SMS; E-mail; outbound calls).
●Managed Loyalty programs for Al Sawani and Toys R Us.
●Increased the agency B2B own database by securing 250, 000 record.
●Successfully established the lead generation and the late billing tracking tools.

Co-op training is a capstone of the undergraduate students at CBA that formally integrates practical work experience into the student’s program of studies. The internship Co-Op program is a jointly agreed, monitored and evaluated by the faculty advisor and a business supervisor from the business entity. My internship was with SEDCO's subsidiary real estate company Intmaa formally known as (Eimar Arabia).

(Key Responsibilities):
●Handled the development of sales & marketing collaterals (ATL & BTL).
●Evaluated and set-up the pricing of the inventory land plots.
●Provided analysis, reports, and business recommendations to boost sales; for land plots.