Digital Marketing Consultant & Founder
Better Brains
Total years of experience :32 years, 4 Months
Work as a freelance Digital Marketing consultant for various clients/agencies in the UK and overseas.
Recent project was TapMad TV, Pakistan's first video on demand service available through a free Android and iOS application, website and an HDTV box. Working closely with their CEO, assignment entailed:
• Preparation of digital strategy, marketing and advertising plan and presenting it to the Stakeholders.
• Setting up of social media channels, training the staff on social media. Selecting and hiring content writers. Setting up of the Search Engine Optimisation (SEO) structure and training the SEO team
• Planning, executing and measuring Google Adwords and Facebook advertising campaigns
• Assisting their CTO with user experience (UX) of website, Android App, iOS App and HDTV Box.
• Writing and presenting progress reports.
Consulting with national and international clients on behalf of the company. Managing and overseeing digital marketing projects entailing the following:
• Creating or revamping online presence in consultation with clients' IT team.
• Digital Marketing planning covering Email Marketing, Database Management, Social Media Marketing, Affiliate Marketing, Online Reputation and Search Engine Marketing
• SEO structuring and ongoing optimisation (on-page and off-page).
• Ongoing reporting using Google Analytics, Webmaster Tools and other measurement tools for assessment of progress and evaluation of ROI.
• Recommending and implementing ongoing research and trend based changes to clients' digital presence and social communications/sentiment.
Re-engineered the online sales platform for the Group's office supplies business to integrate EPOS, warehousing and fulfilment that reduced paperwork and refined user experience.
Developed merchandising and promotional plans based on analysis of customers' viewing patterns (heat maps), browse paths, content interest and community activity that resulted in a 30% growth in profits.
Project managed Racing Telegraph, a complex combination of web, telephony and print for horseracing enthusiasts incorporating a database of over 100k entries of race horses and daily data feeds of race cards.
Launched Minitext, a JV with Netherlands based eOffice, in association with Research In Motion (RIM) to provide tetelext on Blackberry mobile handsets. Successfully negotiated teletext streams with Dutch National TV, MTV Europe, Travel Channel, Racing Channel, Channel 4 and CNBC Europe.
Industry: Corporate Hospitality, Leisure & Sport
IVR, LCR, Call centre (inbound).
Marketing and management of one radio station, one TV satellite channel and 3 newspapers.
The importance of social media marketing for businesses and organizations is no longer questioned. It has become a worldwide trend in which helps businesses and organizations connect with their customers online. This course covered the concepts and application of social media marketing to equip me with the skills to plan and implement a successful social media marketing strategy. Social media marketing course topics included the use of email marketing, affiliate marketing, using social media tools such as Twitter, podcasting and blogging, and how to use Facebook to create a business page and get it noticed by current and potential customers.
This course takes you deeper into the workings of Google Analytics and provides comprehensive training for marketers and data analysts seeking to understand the core principles of digital analytics and how to improve web site performance through better data measurement.
The course explores some of the essential tools in building web sites, including HTML, Cascading Style Sheets (CSS), and Adobe Dreamweaver. Also covered are affiliate and e-mail marketing, as well as the use of social media such as Facebook to help build a web business.
