Director Of Sales And Marketing
Knowledge Economic City
Total years of experience :16 years, 4 Months
MANAGED the project of KEC corporate brand refining and positioning
LAUNCHED the sales of DAR Al JEWAR residential community by proficient integrated marketing campaign
PLANNED the marketing and sales of various residential and commercial projects
OPTIMIZED strategical alliances and partnerships with local and regional real estate agents and brokers
CONTRIBUTED in building the financial models and feasibility studies of major development projects within KEC master plan
IMPLEMENTED full ERP solution by Oracle for property and sales management
REDUCED the cost of marketing by 13%-17% of initial budgets by applying integrated promotional mix and effective market segmentation
MANAGED the marketing plans of 8 mixed-use development projects completely
DEVELOPED the company corporate Identity and launching campaign in 2009
LED the awarded project by SAUDI ARAMCO to promote Al Mutrafiah housing for senior staff in Jubail
ORGANIZED the launch event of Murooj Jeddah company in partnership with Jeddah Development and Urban Regeneration Company, aiming to deliver a world class visionary development of 132 square kilometer at the western edge of Jeddah
PLAYED a key role in the foundation of ADEER real estate marketing company and its business plan, aiming to provide full-fledged outstanding real estate marketing and management solutions
ENHANCED the corporate brand awareness by organizing more than 9 corporate events and 6 participations in top real estate exhibitions, i.e. Cityscape
POSESSED strong communication skills with advertising agencies to ensure perfect achievement of marketing objectives
ALIGNED the marketing objectives with company’s by strong media strategies, public relations and publicity
APPLIED the environmental office branding for Sumou Branches in Khobar and Jeddah
SUCCEEDED in reducing the marketing cost by 12% - 20% of initial budget for the majority of projects through well preparation and negotiations
CONDUCTED two marketing researches by SPSS
1. Customer satisfaction survey for two projects; Al Rewaq and 16 homes projects, which played key role in increasing the tenants satisfaction level
2. Consumer References for Residential Housing, which addressed useful interpretations of market preferences used in project development concepts
CONTRIBUTED in the foundation of EDAR real estate marketing company by market and consumers preferences surveys
CONSOLIDATED sales reports from all branches for management meetings
PREPARED sole mandates contracts for services required by clients
COORDINATED sales referrals between branches and staff
Short course: - supply chain managament - Teamwork - communication skilss - the foundation of E-commerce - how to be professional lecturer - information searching skills