Digital Director
Home of Performance
Total years of experience :13 years, 10 Months
Home of Performance “HOP” is a full-scale boutique digital marketing consultancy that is guided by the true ‘Digital Partner’ approach for our clients and strives to offer tangible value in everything we do. We are a data-driven, customer-focused, and creatively-fueled team of passionate and well-experienced digital consultants to deliver high impact business growth in a short time.
HOP has grown from 2 members working from home to a team of 16+ talented members in less than 9 months with over 30 happy clients and more than 50 successful projects. And here is what I do daily:
• Manage the entire agency operation across all departments.
• Quality audit across all deliveries.
• Making sure that we over-achieve the clients' KPIs and we deliver before the deadlines.
• Innovate Standards, operational systems that fit the nature, and the agency culture to help smooth the operation and improve the overall performance.
• Handling clients on-boarding and set up the project strategy
• Lead coaching and professional development training for the team members
• Conduct practice presentations, pitches, and meetings
• Marketing campaign creation, optimization, and management
• Creative and strategic problem solving to help the agency have more successful relationships with clients.
• Providing coaching and standardized training for teams (to be determined based on your capabilities)
• Coordinate performance review process: people, teams, projects
• Handling the top-level agency client’s projects and communication.
• Create Prospects proposals and help win new clients
Things I still do to support the team when needed:
• Paid Media Campaigns Execution across Google and all social media platforms.
• Building creative landing pages that help to achieve the needed results by a massive range.
• Art Direction, Graphic design, and video animation.
• Social Media Management for Top Clients.
www.hi-sandy.com Real Estate Direct Leasing & Selling Platform
Heading the Marketing Department and Responsible for Launching “Hi-Sandy” Real-Estate Mobile APP.
Achievements:
- Designing the APP Logo, Slogan, Brand Identity
- Designing the visual design of the APP from A-Z and Monitoring the Development Team.
- Enhance the APP features, looks, and feel and conducting market research and surveys.
- Producing short and long terms marketing strategy and implementing it.
- Participating in putting an overall company’s strategy and planning.
Responsibilities:
- Building marketing funnels
- Driving digital lead generation across different channels
- Converting budgets from traditional marketing to digital marketing
- Managing email and social media campaign
- Managing external agencies
- Branding management
- Trademark management
- Designing regional marketing strategies
- Creating product launch and roll-out plans
- Lead marketing teams across region to ensure all systems, and branding guidelines are adhered to
- Establishing motivational goals for both individuals and the team through business planning and budgeting
- Coaching, mentoring and developing a team to enhance performance
- Monitoring market trends and adjusting processes to unify all branches
- Leading marketing events i.e. exhibitions and summit sponsorship enhancing client relationships and subsequently profitability
- Developing and implementing new policies and procedures to provide operational excellence and improve employee engagement
- Successfully negotiating with all parties ensuring excellent projects delivery and satisfaction
Marketing Strategy:
• Setting up Long Term Marketing Calendar that includes different marketing activities.
• Setting up “Critical Product Marketing Calendar” and updating it on weekly basis
• Setting up 6 Marketing strategy and updating it when needed.
Direct Marketing/PR/Branding:
• Participate in major events, sponsor relative events and supervise implementation
• Produce Marketing materials such as Product brochures, outers, banners, and others
• Cooperating with brands for mutual marketing activities such as Furniture companies
• Generating PR opportunities with relatives newspapers, major websites
• Generate interviews opportunities for the team, and the management
Marketing & Communications:
• Marketing a property correctly to attract the highest possible number of leads comprising buyers or tenants. “After working as an art director, I understand how important presentation is. Property must be presented at their absolute finest and I am meticulous about delivering that, it just adds so much value”
• Ensuring communication and marketing collateral meet visual identity guidelines
• Coordinating with campaign/project managers to meet project requirements
• Planning internal project and client schedules/timelines to get work done on time
• Coordinating with the head of marketing, editors, sales personnel, designers, suppliers and printers to meet publication deadlines; ensuring high quality production output; overseeing the printing and production of marketing, advertising and exhibition collaterals
• Hardworking and thorough, delivering services that consistently go above and beyond client expectations, and producing new ideas and concepts
• Commitment to deliver innovative communication solutions, and always thinks creatively even when faced with ongoing challenges in real estate
Advertising & Designing:
• Created corporate brand identities for Harbor Real Estate, HMH (Hospitality
• Management Holdings), Liberty Medical Center, Edge Realty Advisory - Qatar and EWA Hotel Apartments; maintaining and updating the same
• Successfully managing and coordinating graphic design projects from concept through to completion. Working closely with clients and copywriters on design conceptualization as well as other requirements, and advising clients on all technical visual recommendations
• Developing and supporting a full-service marketing department; creating brochures, invitation cards, office stationery sets, posters, advertising pages, rollups, outdoor boards, banners, signage, newsletters, etc., And ensuring all collateral meets the visual identity guidelines set by the client
Digital Marketing:
• Creating social media Marketing plan and supervise implementation
• Setting up “Programmatic Marketing plan” and implementing it myself.
• Contracting SEO Outsource and supervise implementation, and monitor results.
• Upgrading current website and creating its UX & UI
• Handle Real Estate Portals (Dubizzle, Property finder, Bayut, and Just Property)
• Negotiate current contracts and renewal
• Build online marketing strategy
• Setting up impressions plan, billboard, and banners plan on monthly basis.
• Handle call tracker, content quality, and improve performance.
• Setting up Google Marketing strategy and implementing it from A-Z
• Build Demographic Data-base, IP listings, and web trackers.
• Handle Weekly email campaigns and improve, enhance, and categorize the database.
Team Supervision:
• Setting KPIs for the team, and supervise the implementation
• Conduct team appraisals, and develop a plan of improvement
• Provide training to the team from time to another and on the new tools in the department.
Main Responsibilities:
Brand Management:
• Monitor, measure and manage brand equity/strength
• Increase brand awareness, relevant differentiation, value, and emotional connection.
• Develop brand plan
• Monitor progress against brand plan
• Drive brand understanding and support throughout the organization
• Maintain brand identity consistency
Digital Marketing:
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals.
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with agencies and other vendor partners
On-ground Marketing:
• Instilling a marketing led ethos throughout the business
• Researching and reporting on external opportunities
• Developing the marketing strategy and plan
• Handling Events, Road shows, Distribution, banners, rollups, and other on ground marketing activities.
Sales & Business Development:
• Generating & Evaluating Sales Leads and closing contracts.
• Seeking partnerships and Tie-ups and closing deals.
• Handling & evaluating business opportunities including but not limited to franchising, Leasing outlets and many more.
• Handling all marketing activities such as Events, Road shows, Distribution, banners, rollups, and other on ground marketing activities.
• Cooperating with marketing companies for all the online and Digital marketing activities.
• Creating a strong sales pipe line with great possible potential.
• Closing deals within the deadline.
• Contracting Hotels, Corporate companies and facilities.
• Ensuring enquiries become confirmed business.
• Maintaining and developing relationships with existing customers in person and via telephone calls and emails
• Gathering market and customer information through sales calls.
• Checking customer satisfaction and resolving any issues to ensure repeat business
• Contracting Hotels and companies that uses uniforms or linens.
• Managed traditional wholesale, travel agency. • Identified and actively worked with local corporate accounts.
Oct 2011 till May 2013: Complex Mina Seyahi (Westin Mina Seyahi Hotel & Le Meridien Mina Seyahi Hotel)
UAE, Dubai, as Reservations sales agent.
Main Responsibilities: • Responsible for FIT segment, handling tour operator's inquiries via calls, emails, and faxes.
• Handling pre-paid blocks (creating block and rooming list)
• Check the arrival file 3 days prior to arrival, and paymasters
• Identify Sales opportunities through individuals, Corporate Accounts, Wholesalers and Travel
Management companies
• Convey customer feedback to assist the Revenue Management and Sales Teams in pricing and sales strategies
• Attend daily Revenue meetings such as Sales /Events meeting and Revenue meeting.
• Creating S.O.Ps for the department and Train the team member on the FIT segment.
• Liaise daily with Sales for any new promotion, contract or contract amendment.
Jan - Sep 2011: Moevenpick Resort Taba, Sinai, Egypt, as Reservation sales agent.
Main Responsibilities: • Check arrivals, handle PMs and rate checking.
• Handle groups, follow up the group offers, create blocks, set up rate codes and load the rooming list and follow it up for amendments if any.
• Load the new contracts, set up rate codes and blocks), promotions and offers as well.
• Make daily reports (history and forecast, block pick up, reservation chart, Market room type
chart Etc)
• Efficient communication with all other departments, especially front desk, accounting and sales.
• Ensure proper filing of all documents and requests.
• Actively involved in hotel pricing and analyzing pricing of competition.
• Continually monitor actions of competitive hotels to enable correct market positioning.
Digital Marketing - Social Media Marketing - Online Marketing Search Engine Optimization - SEO Marketing Automation Programmatic Marketing Email Marketing Google Ad Words - Google Ad Sense - Google Analytics - PPC Campaigns
I've the ability now after having this course of creating all kind of collators and printing materials such as flyers, brochures, business cards and many others. Also, the ability to creating and designing websites & mobile applications. Also, digital designs in terms of social media posts, and all web deigns.
Digital Marketing. Google ADwords. social media and other web channels marketing.
Aug 2013: Online Master in Hospitality Management- Marketing and Revenue | eCornell
Sep 2012: Hospitality Marketing - Online Diploma Certificate Program | eCornell
May 2010: Bachelor of Tourism and Hotels |Suez Canal University, Ismailia, Egypt Major: Tourism studies. Grade: very good. I studied all about hospitality in terms of Hotel Management, as well as Travel management, pricing strategies, and hospitality marketing. Also, a part about HR, Events, planning, and strategies.
