Chief People Officer
Wadi Group
Total years of experience :26 years, 5 Months
Member of the executive committee; directing the business and resolving organizational issues. In‐charge of HR, facilities, and
security management
• Aligns human capital to drive business performance, develops strong leadership talent pools, and builds a compelling value
proposition to attract, engage, and retain the very best talent
• Achieved substantial savings in head‐count and OPEX
• Launched employee listening groups after the 2009 crisis between Egypt & Algeria, ensuring morale was maintained
• During the unfortunate events of November 2009 also established a stable anti riot system to prevent further vandalism and
attempted sabotage through the support of local authorities as well as improving safety measures at sensitive sites
• Also, developed temporary work locations; ensuring business continuity during and after the events
• Led the restructuring of several departments; ensuring operational excellence
• Reengineered benefits packages to attract and retain exceptional talent while minimizing OPEX
• Developed agreements with different universities to sponsor top graduates
• Restructured and upgraded the HR team
• Successfully introduced new processes to attract, assess, develop and retain top talent: integrated succession planning and
internal candidate slating, performance management with integrated career planning and compensation, recruiting, university
relations, executive assessment, leadership development, employee orientation and engagement
Managed, designed and implemented policies and procedures relating to organizational development and facilitated the
implementation of appropriate change management initiatives associated with organizational transition activities.
Led the implementation of CEMEX Institutional Platforms as an integral part of the Corporate Development Plan
Managed the recruitment and selection of the best‐qualified candidates for available vacancies
Evaluated and redefined job description, in cooperation with line managers and successfully passed ISO 9001‐2000 audit
Was in‐charge of activities to pass the American Petroleum Institute audit; to acquire the license to produce oil‐well cement
Managed and coordinated marketing activities in Egypt. Prepared & launched new services, leading to increased earnings.
Doubled earnings with the launch of new services and adapted services to be launched in Jordan & UAE
• Prepared & implemented marketing, advertising and business plans for our services and coordinated with the technical
department and studio, to create new services
Assisted the real estate advisor in promoting resorts to prime international investors and managed the Sbarro Egypt (Italian fast
food chain) project
• Pursued business opportunities, at the national and international levels, through imports, exports and agencies (motorcycles,
and agricultural related products)
Analyzed international markets and prepared marketing plans for the vehicle industry in Egypt, for Suzuki, Nissan and Dacia.
Achieved an increase in sales of Nissan & Suzuki
Developed and designed web sites based on marketing research. \[Web Branding\]
Increased market share and customer awareness, for corporate and personal use. While
exceeding monthly targets by promoting dial-up accounts, leased lines & web development.
