Research Director / Head Analyst
Aspect Market Research
Total years of experience :17 years, 9 Months
Quantitative data analysis and reporting, helping clients understand research data and develop actionable recommendations Responsible for client service, project planning, resourcing, account management, and team development Ensuring that all projects are sufficiently and appropriately resourced and that recommended project management and analysis approaches are being adhered Responding to clients’ RFQ/RFPs and offering optimum solutions based on client requirements and objectives Providing advice, consultancy and a high level of data interpretation and direction to the clients
Consistently hitting monthly KPI in conversion, ROI, generated revenue from campaigns Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty Managing a database of over a million customers and analysing customer purchasing habits and behaviour Ensuring the customer base is up to date Reviewing and maintaining the functionality and architecture of the CRM system ensuring it works seamlessly and captures all required information Working with developers on the changes required to the system Selecting customer segments for targeted SMS and email campaigns based on their purchasing history with a view of getting a maximum conversion Analysing the data from past campaigns to understand how future campaigns can be improved to achieve the best ROI and conversion
Teaching Data Analysis in SPSS (Statistical Package for Social Sciences) to Marketing students of year 4 English and Russian language divisions
Research Project management from client briefing to the presentation of final results
Methodology development and assessment, identifying research objectives in line with the strategic goals of a company
Selecting fieldwork suppliers
Sampling, questionnaire development, briefing of the fieldwork team
Data analysis, report writing and presentation of the results
Employee of the year 2011
Directly reporting to the Managing Director my responsibilities include the following:
Identifying clients’ business needs and objectives to develop appropriate strategies and help achieve their goals
Providing research consultancy to the clients in line with their strategic objectives, developing the methodology and managing research projects
Executing desktop research and market intelligence for Agency’s clients to support the marketing strategy and develop advertising campaigns
Participating in proposal development and budget planning
Project planning, managing internal resources and setting the priorities to ensure project optimisation
Briefing and coordinating the performance of creative, studio, interactive, and production teams making sure the deadlines are met and that the final output meets the quality standards and client needs
Serving as a liaison between clients and the agency, building and developing client relationships
Directly reporting to the CEO of the company I manage multi-county and multi-language research projects and my responsibilities include the following:
Organizing research projects within several countries
Searching for and selecting sub-contractors and partners in other countries
Negotiating with clients and sub-contractors
Supervising all stages of project management and monitoring performance
Coordinating the work of sub-contractors
Developing research design and tools (methodology, sampling, questionnaire design (including online questionnaires), interviewer instructions, etc.)
Performing data analysis, reporting and presentation of research results
Providing advice and consultation to clients and staff and handling client queries or complaints
Aug 2007 - Aug 2010 - Senior Project Manager, Deputy Head of the Department
Jan 2007 - Jul 2007 - Project Manager
Oct 2005 - Dec 2006 - Researcher
Mar 2005 - Sept 2005 - Project Manager Assistant
One of the fastest growing employees in the companys history. Managed up to 25 multi-country and multi-language research projects a year. Planned project budgets, developed research design and tools (methodology development, sampling, questionnaire design, interviewer instructions, etc.), created manuals for project team members. Coordinated work of a project team, conducted training workshops, conducted data analysis, reporting and presentation. Maintained and developed client relationships. Additional activities: one of the writers for the corporate blog
Developed research design and tools
Controlled field supervisors, conducted training workshop
Performed data analysis, reporting and presentation
Provided methodological support and consultations
Organized trainings and seminars
Developed questionnaires
Processed data
Handled day-to-day administrative tasks