Regional Customer Business Development Manager
Procter & Gamble (P&G)
Total years of experience :22 years, 8 Months
• P&L responsibility for US$ 35 million for Levant, Egypt, Iraq, Pakistan, Libya, and Algeria
• Driving sales targets of 10 distributors for brands such as Dolce & Gabbana, D&G, Gucci, Hugo, Boss, Dunhill, Lacoste, Escada and Baldessarini
• Developing distributor partner capabilities through implementation of stock and sales reports, standard CPS development, on the job training and score carding
• Managing a team of 15 multinational and remotely located partners
• Leading multifunctional team to create marketing, brand building & category developing brands.
• Identify trends and business opportunities and recommend solutions to benefit P&G and the Customer
• Develop productive working relationships with key customers, by understanding customer needs, country and market dynamics
• Securing permanent visibility opportunities and prominent locations with key retail partners for all P&G portfolio
• Development and execution of Perfect Shelving Program (PSP)
• Developing customer specific plans and targets to drive brand lines
• Manage and improve distribution, pricing, shelving, and merchandising
• P&L responsibility for US$ 20 million business for Gulf, Yemen and Saudi
• Sets the direction, defining introduction, pricing and promotion strategies. Developing a differentiated strategy tailored to the customer needs enables us to maximize the support on our brands at each customer
• Responsible for the sales fundamentals, volume share, value share, and volume planning of our business. Having the knowledge of the market dynamics, customer development, and our own initiative plans
• Responsible for the Initiative planning process including budgets, POSM, displays and leading the delivery of the initiatives to the sales teams, also developing and presenting the concept (customer) sells on initiatives to the teams, setting their targets and tracking on delivery on the targets
• Key responsibility is to win in-store. Everything that enables our brands to win in-store, from having the right shelving strategy to the right communication in-store (e.g. displays, testers, shelf communication
• Working together with the customer teams, having the knowledge of what is needed to win at each customer
• Budget Effectiveness and Stewardship: MS&P manage and track the category budget work and establish a culture of multi- variable maximization. Guide investment of Integrated Trade Terms (ITT) behind Key Business Drivers (KBD’s) to maximize Return on Investment (ROI).
• Deliver Retail Performance Standards (RPS) for sales field: Design the sales team booklet to ensure fundamentals, Plano gram by channel, and prices are in place.
• Customer Profitability. Sales MS&P develops business plans designed to avoid that customer profitability becomes a barrier to growth
Joint Business plan with the customers: MS&P provides sales field with enough visibility to recommend robust Joint Business Plans with customers. MS&P design trade plans for initiatives with the marketing team to win with customers.
•Follow up for all key accounts stores
•Act as liaison between P& G and the customer, responsible for strategic partnerships, provide training for new employees, support national account activities, ensure quality customer service, resolve disputes, and take strategic action to ignite sales and its growth
•Develop high impact marketing and sales strategies, perform ongoing market competitive analysis, and survey existing customers to maintain and improve quality standards
•Oversee and supervise customer service. Coordinate orders and respond to customer inquiries
•Managing and handling all day to day operations ensuring high quality service and customer satisfaction, also in charge of advertising and promotions.
•Handling specific duties and responsibilities included weekly employee scheduling, ordering products and supplies, and overall profit and loss accountability
•Lead the understanding of the global market and consumers with innovative research techniques.
•Partner with line management to set direction, develop and deploy strategies to create high performing organization.
•Enable global market leading business decisions by creating and leveraging innovative information and technology solutions.
• Handling all the sales for big stores, selling Gillette, Duracell, oral-b, and Braun products.
• Keep track of customers’ needs.
• Scheduling, organizing and planning for the market.
• Follow up with clients regarding their payments.
• Be part of a team. Support the identification and implementation of improved streamlined processes that keep our business moving.
• Manage the flow of raw materials, packaging and finished product through the supply chain.
• Develop strategic selling concepts and activities, and consult with customers to grow our business.
• Create the vision and deploy plans to build innovative brands which delight consumers and build our business.
•Improving customer service branch
•Resolving all conflicts and developed successful programs for proactive problem avoidance
•Liaison between sales, financing, services, and operations to ensure customer satisfaction
•Developing high impact follow up customer survey, resulting in constant and never ending service improvements
•Training for all new staff.
•Scheduling and shifts organizing.
•Responsible for ordering all shop requirements.
•Information coordinator for all Head Office memos and notes.
•Daily check up on inventory.
Rank is good. Arab Bank, 1998 One month extensive training on all banking positions