Digital Marketing Expert
Advance core Technology
Total years of experience :5 years, 11 Months
Planning digital marketing campaigns,
including web, SEO/SEM, email, social
media and display advertising
Maintaining social media presence
across all digital channels.Identify n ew
trends in digital marketing
Measuring and reporting on the
performance of all digital marke ting
campaigns
Manage social media marketing campaigns and day-to-day activities including:
- Develop relevant content topics to reach the company’s target customers.
- Create, curate, and manage all published content (images, video and written).
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
1- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2- Track, report, and analyze website analytics and PPC initiatives and campaigns
3- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
4- Optimize copy and landing pages for search engine marketing
5- Perform ongoing keyword discovery, expansion and optimization
6- Research and implement search engine optimization recommendations
7- Research and analyze competitor advertising links
8- Develop and implement link building strategy
9- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
10- Work with editorial and marketing teams to drive SEO in content creation and content programming
11- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Work with the SEO Manager to research people and websites
Use web-based tools to submit multiple business listings (citations)
Report to SEO Manager with successes, progress and opportunities