Bayt.com
Ali ELAKKAD, Business Manager, Ophthalmology

Ali ELAKKAD

Business Manager, Ophthalmology

Banaja Medical - Saudi Import Company Holdings

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Chemistery
Experience
20 years, 6 Months

Share My Profile

Block User


Work Experience

Total years of experience :20 years, 6 Months

Business Manager, Ophthalmology at Banaja Medical - Saudi Import Company Holdings
  • Saudi Arabia - Riyadh
  • My current job since January 2013

* Leading and Managing Bausch+Lomb and Technolas Perfect Vision GmbH business and team in Saudi Arabia - Surgical line (Medical Equipments, Ophthalmic Femtosecond Lasers, Diagnostic Workstations, Phaco machines, Surgical consumables and Instruments...etc).
* Managing P&L for Ophthalmic business unit.
* Working directly with Operations, Logistics, Supply Chain, Service, Finance, ..etc to ensure optimum performance and business cycle completion.
* Ensure that the team follows the Standards Of Performance.
* Developing relation with Key Opinion Leaders, and decision makers within the market.

Segment Sales Manager, Bausch & Lomb Saudi Arabia and Bahrain at AlFaisaliah Medical Systems - AlFaisaliah Group
  • Saudi Arabia - Riyadh
  • May 2009 to November 2012

• Leading and Managing Ophthalmic and Bausch & Lomb teams in Saudi Arabia and Bahrain - Surgical line.
• Responsible of delivering the monthly and annual revenue targets, Strategy Formulation, Message
Preparation, Segmentation, and Targeting based on Market Analysis.
• Developing relationships with key accounts, Key Opinion Leaders and decision makers in addition to collecting the customer feedback on product performance and potential improvements.
• Regular communication with other operational departments (order management, procurement, application engineering, marketing, finance, supply chain and logistics).
• Ensure that the team follows the Standards Of Performance.
• Introduce new solutions and concepts

Sales Account Manager, Ciba Vision "Novartis" at AMICO Group - (Magrabi Holding Group)
  • Saudi Arabia - Riyadh
  • November 2008 to April 2009

• Set business plans to improve the market shares of the product portfolio and set clear objectives to achieve the assigned quota.
• Provides timely feedback to senior management regarding the performance.
• Introduce new solutions and launching new products with proper advertising plan to ensure a solid market positioning.
• Intensive presence in the market, and key decision makers to develop the business within the territory and conclude deals.

Territory Sales Manager, Saudi Arabia & Egypt at Medicals International LLC
  • Egypt - Cairo
  • June 2005 to October 2008

• Responsible for the sales and marketing of both Dental & Ophthalmology dept. in Saudi Arabia then Egypt.
• Responsible of Application trainings and attending O.R sessions with the surgeons.
• Conducted several market studies and set plans to penetrate the product line and achieve a competitive edge over the competitors.
• Provided several training courses to my colleagues on Sales Techniques and product knowledge.

Medical Representative at EZ-Pac Pharmaceutical Company
  • Egypt - Cairo
  • September 2003 to April 2005

• Promoting & selling the company’s product range to the hospitals, and Para-medical outlets in the delta governorates.
• Submitting daily reports to the sales field supervisor.

Education

Bachelor's degree, Chemistery
  • at Tanta University
  • June 2003

Specialties & Skills

Strategic Sales & Marketing Planning
+Endorse 0
Product Management
+Endorse 0
Medical Device Product Development
+Endorse 0
Presentation skills
+Endorse 0
Communication, Negotiation skills and Handling Objections
+Endorse 0
Strategic thinking & planning
+Endorse 0
Managerial and Leadership skills
+Endorse 0
Budgeting and Forecasting
+Endorse 0
Planning & setting Annual Marketing Action Plans.
+Endorse 0
Bidding / tendering, logistics, financing, and projects management.
+Endorse 0
Ability to develop and manage P&L.
+Endorse 0

Languages

Arabic
Expert
English
Expert

Training and Certifications

Cutting Edge and Key Opinion Leaders Training (Training)
Training Institute:
Bausch & Lomb, Montpellier, France
Date Attended:
January 2013
Duration:
16 hours
High Impact Selling Skills (Training)
Training Institute:
BMC
Date Attended:
March 2014
Ellex Ophthalmic Lasers Advance training (Training)
Training Institute:
Ellex Ophthalmic Lasers, Beirut
Date Attended:
August 2008
Stellaris PC product training (Training)
Training Institute:
Bausch & Lomb, Athens
Date Attended:
October 2010
Strategic Planning, Emerging Markets (Training)
Training Institute:
Bausch & Lomb, Malta
Date Attended:
January 2012
Oertli Phaco machines, product training (Training)
Training Institute:
Oertli Company, Switzerland
Date Attended:
August 2007
Strategic Selling, Comprehensive Strategy for complex sales (Training)
Training Institute:
Miller Heiman, USA.
Date Attended:
April 2011
The S.A.L.E.S Competencies workshop & sales, negotiations and Leadership (Training)
Training Institute:
Beyond consulting and Training Company in association with Effiqual Designed Learning Company, KSA
Date Attended:
October 2005
Team Building training (Training)
Training Institute:
Bausch & Lomb, UAE
Date Attended:
May 2010
Astra-Tech Dental Implants, product training (Training)
Training Institute:
Medicals International, Lebanon
Date Attended:
July 2005
Eye Care Excellence Middle East and KOLs Management (Training)
Training Institute:
Bausch & Lomb, UAE
Date Attended:
April 2011
Advance Application Specialists Middle East, Product training and Market strategies (Training)
Training Institute:
Bausch & Lomb, UAE
Date Attended:
July 2009
Advisory Board & Emerging Market KOLs (Training)
Training Institute:
Bausch & Lomb, Croatia
Date Attended:
June 2011
Ellex SLT lasers, product training (Training)
Training Institute:
Ellex Ophthalmic Lasers, Jordan
Date Attended:
February 2008
Contact Lenses & Vision Care product training (Training)
Training Institute:
Ciba Vision, KSA
Date Attended:
December 2008
Strategic Planning and Execution, Emerging Markets (Training)
Training Institute:
Bausch & Lomb, Cyprus
Date Attended:
January 2011
ESCRS Congress, Bausch & Lomb (Training)
Training Institute:
European Society of Cataract & Refractive Surgeons, Vienna
Date Attended:
September 2011
ESCRS Congress, Ophthalmic (Training)
Training Institute:
European Society of Cataract & Refractive Surgeons, Paris
Date Attended:
September 2010
Managerial Skills training (Training)
Training Institute:
Medicals International, Beirut
Date Attended:
August 2008
Kick-off meeting; sales & negotiation skills training (Training)
Training Institute:
Bausch & Lomb, Beirut
Date Attended:
October 2009
Team Building training and advance communication skills (Training)
Training Institute:
Bausch & Lomb, UAE
Date Attended:
January 2012