Alice Smith

• Led the rebuild of an analytical cloud data warehouse and delivered end-to-end analytical reporting to
senior commercial teams, following the implementation of a new business process and department.
• Delivered a new-to-industry Inflight Retail Product across Airline Operations and Supply Chain.
• Improved internal team processes by 25% with a new revenue optimisation interface.
• Delivered analytical data migration initiatives achieving 1-2% annual savings on multi-million-pound
spend.
• Selected as the first internal hire into a mid-level BA role, credit to my high analytical and delivery
performance.

Project Highlights
• Led BA activity for an AI/ML-driven Inflight Retail Revenue initiative optimising onboard product selection.
• Collaborated with third-party vendors to support delivery of automated operation integration with current
business processes.
• Conducted end-to-end process mapping and gap analysis across 10+ operational workstreams.
• Defined regulatory and operational requirements across ground operations, crew, finance and supply
chain.
• Acted as project lead across Data Science, Data Engineering, and Application Development teams.
• Supported RFP-to-pilot delivery of an airline pricing solution, defining data entities for ML consumption.
• Delivered a cloud data migration of billions of rows to build a Tableau reporting suite, reducing annual
accommodation contracting spend by 1-2%.

Core BA Competencies
• Led agile delivery across multiple workstreams, supporting sprint planning, backlog refinement, UAT and
BAU processes and project management principles.
• Managed product backlogs, defined user stories and acceptance criteria, and ensured prioritisation aligned
with business value.
• Produced clear documentation including process flows (BPMN), data models, user stories, and functional
specifications.

• Delivered 50% passenger growth for the Indulgent Escapes premium brand.
• Launched a new Inflight Retail Product voucher proposition.
• Secured new hotel partnerships driving substantial passenger growth.
• Managed a portfolio of 40+ luxury hotels across 14 destinations.
• Represented Jet2holidays at international trade shows (FITUR, WTM).
• Supported the VIBE rebrand, including guidelines, enablement, and training.
• Line-managed and mentored junior team members.

• Launched three new destinations and a new Camping Holidays product line.
• Created risk and safety frameworks and supported global operational readiness.
• Conducted market research to shape commercial strategy.
• Supported roadmap planning and contributed to business-wide initiatives.

• Managed key accounts for major UK retailers, coordinating requirements between clients, internal teams,
and international suppliers—developing strong stakeholder management and cross-functional collaboration
skills.
• Led product development and technical compliance processes, defining specifications, tracking delivery,
and ensuring regulatory and quality standards were met across multiple markets.
• Introduced new testing and compliance processes that reduced costs and improved efficiency,
demonstrating a focus on process optimisation and data-driven decision-making.
• Acted as company lead for ZDHC sustainability compliance, aligning multiple stakeholders on
environmental and regulatory standards—showcasing governance, policy implementation, and project
coordination skills.
• Maintained daily communication with suppliers in China and India, resolving issues, clarifying
requirements, and ensuring on-time delivery, developing vendor management and global collaboration
experience.
• Produced detailed documentation including test reports, specifications, and technical
guidance—developing skills in requirements documentation and reporting.