Account Manager
Niche Marketing Management
Total years of experience :15 years, 5 Months
ROLE: Ensuring good visibility of clients brand and executing clients marketing plans
Duties:
-Managing team of 25 merchandisers along with 2 supervisors to complete the target number of audits each month
-Planning and procurement of BTL materials
-Reporting Competitor activities
- Ensuring an increase in POSM visibility in the market for clients brand
-Working with Marketing communication manager to come up with appropriate messages to communicate the campaign message
- Vendor Management
ROLE: Responsible for execution of both traditional and digital marketing plans. Duties:
• Using Marketing Research to influence marketing strategy and decision
• Supporting the Marketing Manager in delivering the sales campaigns
• Attending exhibitions conferences, award ceremonies and face to face events • Sending targeted email to customers
• Providing daily twitter feeds on company news
• Writing content for company blog, website and email campaigns • Carried out of responsibilities of a Visual Merchandiser.
• Organizing one o sales days
• Managing PPC campaigns
• Helping in developing annual Marketing plans
• Providing cover for marketing manager in their absence
ROLE: Responsible for managing a team of 10 members to support the indirect sales channel. Duties:
• Managing a team of 10 members
• Supervising timely resolution of trouble tickets raised by dealers for smooth functioning of
sales operations
• Monitoring team email and calls from dealers for common problems and communication from
the organization regarding new process and operations
• Communicate and escalate issues which cannot be resolved immediately and needs higher
management intervention
• Ensuring team is updated on all new products and offers to be sold through indirect sales
channel
• Prepare proposals for change in process or operations and take it up with change manager in
order to constantly improve as per market circumstances
• Accompany Team Manager in meetings and provide relevant data in areas which affects
Indirect and retail sales channels
• Supervise creation of New Dealer profiles as per SLA decided by the organization
• Providing market feed back to the marketing and product teams for improvement in existing
or new products
• Preparing a Daily communication for Indirect and Retail sales channels to refresh existing
products, highlighting change in process and focus areas to create customer delight.
• Attending trainings on new systems and products and providing the same training to team
members.
• Representing the team to higher management and voicing their opinions regarding
improvement in process enhance working environment.
• Organizing team building activities.
ROLE: Assisting the marketing manager in marketing plans specifically focus on packaging and promoting the products
Duties:
• Liaising and building relationship with external vendors for packaging material and
advertising agencies, internally with other supporting departments
• Contribute in the strategic planing for annual marketing plan to drive forward company
objectives
• To manage the budget and identify advertising opportunities.
• Building and maintaining contacts with the media
• Writing and distributing press releases
• Preparing and briefing for ad shoots
• Managing the production of marketing materials such as POSM, this included proof reading
copy and liaising with designers and printers
• Arranging for effective distribution of marketing materials
• To maintain build and update mailing database
• To organize, attend events and exhibitions.
• Developing strategic relations in order for sponsoring events and publicity of the brand -
• Carrying out marketing research along with MR agencies to assess demand, brand
positioning and awareness
• Evaluating Marketing Campaigns
• Monitoring competitor activities
ROLE: To Assist Global Procurement Manager.
Duties
• Working closely with Cross Enterprise Procurement Group
• Assisting in developing tools for forecasting and benchmarking for closures and labels
• Assisting in developing supplier score cards based on performance on set criteria.
• Visiting manufacturing facilities of closure and label suppliers for understanding process and
developing better designs for sparkling and aseptic beverages
• Working with a distributor in distributing the product in various stores and markets
understanding the supply chain system
ROLE: Prelaunch promotion and sales for a new tabloid Mumbai Mirror
Duties :
• Selling promotional subscription door to door
• Giving information about the new tabloid and creating interest.
• Assisting the area manager in branding for launch of new product.
Completed MBA in Marketing with final year project on Social Media Marketing and its effectiveness. The study consisted of measuring the effectiveness of social media marketing.
Completed Post Graduate Diploma In Packaging Technology. In this course i have studied all the technical aspects of Packaging for All industries ranging from consumer products to Industrial products. Packaging Design. Effectiveness of Packaging and relevance. Study of various packaging materials. I also completed internship as a part of the course with Coca Cola India working with the global procurement manager for closures and labels. My work consisted of leveraging marketing information for oil and plastics. Preparing reports and visiting suppliers for quality and compliance with the company standards.
Completed BSc in Chemistry, acquiring basic knowledge about properties of various materials and their applications.
