Sr. Regional Director - Baby & Toys
Souq.com
Total years of experience :18 years, 7 Months
Managing Toys & Baby category strategy & teams in UAE, KSA and Egypt
- Formed a Regional strategic partnership with major multinational brands like Pampers, Danone, Nestle, Mattel, Hasbro, Lego & Chicco among many others.
- Managing Retail/MP product teams of 15 buyers/BD’s across all markets. -
- Managed to sign up more than 100 distributors/vendors/retailers representing around 300 world class brands / result: more than 90, 000 products on site at the best competitive prices.
- Enhancing content and product selection, working closely with online and offline marketing teams to ensure visibility and conversion.
Managing Cartoon Network properties i.e. Ben 10, Power Puff Girls, Lazy town, Adventure time among others, ensuring our licensees have vast and strong presentation among major retailers.
- Handling CN licensing business across 4 major categories including Toys, foods & promotions, Apparel and Publishing.
- Creating innovative marketing ideas across the retail markets ensuring strong brand awareness and presentation
- Developing and maintaining a strong business relationship with major retailers like Carrefour, Toys r us, Hamleys, Geant and more
- Mumzworld.com is the region’s first Online shopping site for EVERYTHING mother, Baby and Child, launched in October 2011
- Developing and implementing 13 different categories of the best brands
- Managed to sign up more than 50 distributors/vendors representing around 220 world class brands / result: 40, 000 products on site.
• Managing the opening of the first Hamleys flagship store in the Middle East 33000 sqft. & sourcing more than 7000 different products locally & internationally across all 5 major categories, in addition Opening Hamleys Mirdif city center store 22000 sqft.
• Won “Razor international retailer award” in 2010 from Razor international (outside the US)
• Won “Hamleys Franchisee award of the year 2010” Hamleys UK
Exposure to Major International Fairs:
• Ambiente- Frankfurt, Germany 1999 - 2005
• Macef - Milan, Italy 2000
• Canton - Guangzhou, China 2000
• Hong Kong Gifts & House ware show 2001
• Birmingham Spring Fair, UK 2001 - 2005
• Utrecht House ware Fair, the Netherlands 2002
• Ferroforma Hardware Fair, Spain September 2004
• The Furniture Show, NEC, Birmingham 2005
• ACE Show & Convention, Orlando, USA 2005
• HONG KONG international Toy Fair, HK 2006-7-8-9-10
• NUREMBERG international Toy Fair, Germany 2006-7-8-9
• Regional buying for 10 Mega stores covering UAE, QATAR, BAHRAIN, OMAN, KUWAIT & EGYPT based in TRU Regional office - Dubai
• Handling buying for 2 major super groups; BOYS / OUTDOOR & SPORTS which represents 50% of the total business
• Established a healthy business relation ship with Major international vendors i.e. HASBRO, MATTEL, LEGO, LITTLE TIKES, STEP2
• Participated actively in the planning & merchandising of 50% of the second largest TRU new flagship store in Dubai Festival city
• TRU Egypt; conducted a full market research and introduced new imported range of products to the Egyptian high end market which got great response reflected in great sales figures as stores currently performing up on budget against same period last year