ankit bariar

Digital Transformation & AI - Home Loans
• Leading AI-led transformation initiatives across customer acquisition, lead management and mortgage operations.
• Developed AI-powered engagement models targeting high-propensity customers, competitive CIBIL trigger customers and
sanctioned-but-undisbursed borrowers.
• Built an addressable opportunity pipeline exceeding INR 5, 000 Crore.
• Reduced mortgage processing turnaround time by 2.5 days.
• Delivered 18% reduction in FTNR through AI-assisted processing.
• Delivered 3 AI programs and managing 4 additional initiatives.
• Leading 4 direct reports and 7 indirect reports.

Managed digital business and analytics for Home Loans. Led digital acquisition, funnel optimization and customer sourcing
initiatives contributing to INR 2, 500 Crore+ business volumes.

Led digital onboarding transformation and product management across liabilities and retail asset businesses. Led the retail asset
sourcing journey design and implementation.

Led salary account, corporate onboarding, HNW process transformation and digital customer journey initiatives.

Marketing, responsible for revenue and P&L for Aircels prepaid customer base in Mumbai Revenue and Bottom Line- Responsible for Aircels prepaid base revenue and controlling cost in terms of pass-through (thus handling P&L) Business Strategy Execution- On-ground execution of business strategy in terms of product execution and promotion
Customer Campaigns - Ideation and managing customer campaign to extract incremental revenue
Trade Promotions and BTL campaigns- BTL campaigns and trade promotions to drive incremental sales and customer engagement Customer Life Cycle Management-Managing customers at various stages of their lifecycle Revenue enhancement and engagement through up-sell, cross-sell
Incremental Revenue- Driving incremental revenue through customer segmentation and targeting customers according to their profile Customer Retention & Win backs- Retaining revenue generating subscribers and reviving non-revenue generating customers Communication planning-Planning communication mediums like SMS, OBD, USSD, IVR etc

Customer Value Management- Revenue Enhancement and Customer Retention through intelligent segmentation
Analytics based marketing

Campaign Management- End-to-end management, cross functional co-ordination and operations handling, in System Integration Vertical, responsible for meeting revenue and profit budgeted targets for
Hyderabad and Andhra Pradesh
Key Responsibilities-
Consulting based selling of IT solutions and products
Interaction and sale closure with top management of client companies
CXO level interaction and solution selling Managing HNI clients especially for companys

Responsible for growth of Asset Under Management and sale of financial products and services to wealth clients of ICICI Bank
Key Responsibilities-
Managing and growing customer book
Sales of bouquet of financial products to HNI Clients
New Customer Acquisition and management of current customers base.

SAP Production Planning and Quality Management consulatant
Business process understanding and configuration into SAP R/3