ARAZ StarTech

At Basirah Technologies, I lead digital growth initiatives for clients across the GCC, focusing on SEO, SEM, and data-driven outreach strategies. My work bridges marketing and technology, supporting Basirah’s consulting and development services through performance-focused campaigns.

- Developed and executed multi-channel digital marketing strategies aligned with client objectives.
- Improved online visibility through comprehensive SEO audits, content optimization, and link-building strategies.
- Collaborated with cross-functional tech teams to integrate analytics, automation, and performance tracking tools.
- Provided digital consulting to help clients align technical development with marketing ROI goals.

As an experienced SEO consultant, I specialize in driving growth for SAAS and tech companies through strategic optimization. My role involves overseeing and enhancing various projects across multiple sectors.

Key responsibilities include:
- Enhancing marketing team efficiency through innovative methods.
- Formulating targeted SEO strategies aligned with team capabilities.
- Crafting comprehensive SEO strategy documents, presented to stakeholders.
- Advising and guiding project teams throughout the development process.
- Conducting ongoing content and technical audits to maintain performance.
- Collaborating with cross-functional teams such as SEO, Sales, and Social Media.

I began as a solo team member and set clear objectives and KPIs. To adapt to our new strategy, I created a fresh content creation process and worked closely with design and social media. As the website grew, I led a team of five professionals in executing impactful SEO strategies.

My responsibilities included:
- Executing thorough On-page and Off-page SEO techniques.
- Analyzing website and social media traffic for improved conversions.
- Orchestrating social media and website strategies to boost engagement.
- Supervising content creation processes and ensuring quality.
- Coordinating with project members to address issues promptly.
- Adapting project plans to accommodate evolving targets and staff changes.
- Managed Google Ads Campaigns for optimal results.

The results that I got included:
- Rise of generic traffic from 100 to 3k per month
- Becoming 1st result in (Universities of ) Farsi query with several countries.
- Increase in service contracts (Company's Main Conversion) by 85%.
- Changing the website into the main source of income