Ashraf Afifi

Key Responsibilities:
Manage all processes, including product development, sourcing, production planning, logistics (inbound and outbound), and information systems while coordinating these processes to integrate together through physical flows and information flows. Physical flows involve the transformation, movement, and storage of goods and materials. Information flows allow to coordinate long-term plans, and to control the day-to-day flow of goods and material up and down the supply chain.
• Devise and implement effective sourcing and logistics strategies in line with strategic business plan to meet company’s strategic objectives.
• Direct entire supply chain process through managing purchase and logistics plans as well as meeting supplier requirements to have best supplies across the globe.
• Maintain an appropriate level of raw materials and energy sources to meet customer’s specifications while pursuing the lowest total cost of ownership.
• Analyse all contract documents, including all key terms and conditions and take adequate necessary actions to ensure compliance with company’s policies and all applicable legal guidelines.
• Craft, track, and forward periodic/ad-hoc reports, including spending, savings, PO Cycle Time, and S&OP (Sales and operation plan).
• Monitor supplier performance by conducting quarterly business reviews to ensure suppliers follow service level agreements.

Achievements:
• Delivered active support to commercial department (export 65% and domestic 35%) that helped commercial teams in achieving their goals and strategic objectives.
• Introduced a new warehousing module for domestic sales, which increased domestic sales volume and helped to overcome road challenges from North Sinai area.
• Successfully achieved 12.2% savings in export activities cost from April to August 2017 Vs. 2016 FY as well as 27% savings in raw material purchasing vs. 2017 budget.
• Established a strong supply chains (sourcing and logistics chains) for Pet coke to secure company’s needs to achieve the targeted substitution rate.
• Spearheaded all supply chain activities and saved €0.54 M from April to August 2017 Vs. 2016 FY

Key Responsibilities:
Led all sourcing activities for cement raw material, logistic & transportation (inbound and outbound), and energy while securing company’s supply chain and conducting an annual purchase budget plan to fulfill group requirements.

• Designed sourcing strategy in with a strategic business plan in compliance with group strategic objectives.
• Reviewed all purchase requisitions (PR) raised by requestors and took applicable required actions to confirm sufficiency of backup documentation in compliance with company’s procurement policies and procedures and approved POs to vendors accordingly.
• Developed and negotiated contracts while assessing all contract documents, including terms and conditions in compliance with company’s procurement policies and legal guidelines.
• Executed procurement activities through employing excellent knowledge of procurement policies and practices to evaluate key specifications while administering competitive bidding process, dynamic negotiating contracts, and facilitating pre-award and post-award activities.

Achievements:
• Championed the development of first phase wind farm project at El Zeit Gulf (120 km north Hurghada) to generate 120 MW through ItalGen Misr Co. which is a subsidiary of ItalCementi Group.
• Steered all procurement tasks and saved €6.3 M during 2015 vs. budget out of total spend of €60.4 M.
• Minimised the prices of raw material against the previous year in spite of the inflation rate, which resulted in company’s GOP (Gross Operating Profit) by a positive impact over than 8 MEGP.
• Achieved a secured supply chain of Coal/Pet Coke; with an annual average quantity of 500 K tons; for all Suez Cement Group plants.
• Initiated secured supply chains and achieved 12% of fuel substation rate using alternative fuel (Biomass & RDF) of Suez Cement group during 2015 that increased to 14% during 2016

The company is among the world leaders in the FMCG industry.

Key Responsibilities:
Administered entire beverage business unit’s KPI performance productivity and environmental sustainability agenda across manufacturing, supply chain, engineering, quality, and sales within 7 plants and 30 distribution centers.

• Conceptualised, planned, and drove capability development agenda across PepsiCo beverages on people and equipment fronts.
• Headed PCE KPI performance and environmental sustainability processes through execution of DMAIC across manufacturing, engineering, supply chain, and commercial functions company.
• Led process improvement initiatives by creating a strategic business plan, optimising existing processes, and monitoring performance result through KPI results consolidation, analysis, benchmarking, and control.
• Partnered with finance experts to attain consistent financial performance versus annual operating plan.
• Ensured the adequacy of operations structure to deliver current and future objectives and optimised operations head-count through the world-class-crewing framework.
• Supervised benchmarking exercises, internally within PCE/NEA businesses and externally against MEA/AMEA to drive further transformational performance.

Achievements:
• Planned for the LEED certification and supported the group's green energy initiative.
• Succeeded 40% reduction in water usage and 35% reduction in energy usage vs. 2006 baseline.
• Spearheaded ISO 14001-2004 certification of 7 plants and gained the first ISO certification among all units.
• Implemented water and energy projects in all plants mainly in water recycling and energy utilization that contributed in achieving and exceeding 2015 Pepsi International targets in 2011.
• Directed the company's October plant in the journey of converting into a green future plant by applying energy efficiency based concepts that would improve the energy utilisation.

The company is the world's largest automaker.

Designation Chronology:
• Aug '99 - Apr '08: Assistant Manager, Product Engineering
• Dec '98 - Jul '99: Quality Assurance and Supplier Development Engineer
• Mar '96 - Nov '98: Planning Engineer