Sales Manager
Sary co. (Distributor for top FMCG brands.)
Total years of experience :11 years, 4 Months
-Manage a team of 12 salespeople and 2 supervisors to visit customers and place orders.
-Develop regional sales targets, strategies, and plans. Improve sales processes.
-Planning and distributing monthly targets across categories, routes, and customers.
-Create reports to track KPIs and meet region's targets.
-Managing and directing daily sales operations activities.
-Visit markets to identify competitors, find new opportunities, and coaching team.
-Analyzing regional market trends and discovering new opportunities.
-Collaborate with Marketing team and providing insights for marketing activities.
-Performing regular sales analysis and monthly sales forecast tracking.
-Conduct interviews to select and hire potential candidates for team building.
-Interview and hire new team members as part of team building.
-Managing business with annual turnover of 45, 000, 000 SR.
-Categories include beverages, dairy, rice, oil, snacks, and non-food.
Achievements in this role :
-Increase ROI per route 150% compared to last year.
-Improve strike rate 200% compared to last year.
-Decrease the number of order cancellations by 20% compared to last year.
From scratch, successfully launched Sary’s business through Makkah, Taif, and Madinah respectively. Expertly built and managed sales team consisting of 2 supervisors and 15 salesmen to achieve goals.
Achievements in this role :
In 2021 :
-Successfully grew customer base from zero to over 2, 300 customers.
-Generated annual revenue of 45, 000, 000 SR.
-Achieved average monthly distribution of 70% from base.
In 2022 :
-Customer base grew to over 3, 000, a 128% increase from the previous year.
-Generated annual revenue of 90, 000, 000 SR, a 200% increase from the previous year.
-Improved monthly distribution to 80% from customer base, with 14% growth from previous year.
-Successfully managed team of 17 people, including 2 supervisors, 5 salespeople, and 10 merchandisers.
-Planned and achieved monthly targets by categories, routes, and customers.
-Negotiating with chain customers' head offices for annual contracts, promotions, items listing.
-Coached and led team to improve in-store execution and product visibility, shelf shares, Locations .
-Sales presentations, forecasting sales, and sales analysis.
-Successfully handled business with total annual turnover of 15, 000, 000 SR.
Achievements in this role :
-Achieved impressive 14% revenue growth compared to previous year.
-Successfully reduced returns by 3% compared to previous year.
-Developed 4 team members internally to next professional level
-Managed team of 8 individuals including cash van, self-service, and key accounts.
-Planned and distributed target through channels and routes to achieve total area target.
-Improve sales KPIs and market share of PepsiCo Company .
-Increase share of shelves, gondolas, stands penetrations.
-Developed productivity agenda and saved company cost, while still achieving target.
-Providing sales trainings to motivate team and encourage them.
-Conducted regulations market visits to ensure that team was doing smooth sales as per criteria.
-Successfully handled business with total turnover of 22, 000, 000 SR
Achievements in this role :
-In 2018, achieved outstanding 27% revenue growth compared to previous year.
-In 2019, accomplished 8% revenue growth compared to previous year.
-As Key Accounts Management team supervisor, oversaw group of 12 individuals .
-Duties included increasing distribution, volume, revenue, profitability, product visibility and market share, Customer Satisfaction, as well as executing agreed promotional plan across Modern Trade channel in territory.
Achievements in this role :
In 2016, we achieved a revenue growth of 4% compared to the previous year.
In 2017, we showed an impressive growth by achieving a 6% increase in revenue vs previous year.
Worked with Reckitt Benckiser in non-food categories such as detergents, personal care, and household products. dealt with global brands like Dettol, Vanish, Pif Paf, Airwick, Harpic, Veet, and Strepsils.
Worked at Edita in traditional trade, which is top FMCG company in Egypt and Middle East, with leading market share in six snack food segments: cake, croissants, rusks, wafers, and candy.
Worked with Corona Co. in direct distribution of chocolate, confectionery, and snacks.