Ashraf Fatini

• Lead regional sales and marketing operations across Saudi Arabia, achieving sustained
double-digit growth.
• Manage full export cycle including pricing, LC documentation, logistics coordination,
customs clearance, and shipment tracking.
• Successfully opened and developed export markets in Yemen, Bahrain, Egypt, USA, and
Djibouti.
• Build and manage distributor networks while ensuring compliance with international
trade regulations.
• Coordinate with freight forwarders, clearing agents, and government authorities to
ensure smooth export processing.
• Negotiate long-term supply contracts, increasing annual revenue by 150%.
• Provide technical consultation and after-sales support to strengthen client retention.
• Expand market share by acquiring strategic accounts in infrastructure and construction
sectors. -Trading and selling all
types of building materials

• Lead regional sales and marketing operations across Saudi Arabia, achieving sustained
double-digit growth.
• Manage full export cycle including pricing, LC documentation, logistics coordination,
customs clearance, and shipment tracking.
• Successfully opened and developed export markets in Yemen, Bahrain, Egypt, USA, and
Djibouti.
• Build and manage distributor networks while ensuring compliance with international
trade regulations.
• Coordinate with freight forwarders, clearing agents, and government authorities to
ensure smooth export processing.
• Negotiate long-term supply contracts, increasing annual revenue by 150%.
• Provide technical consultation and after-sales support to strengthen client retention.
• Expand market share by acquiring strategic accounts in infrastructure and construction
sectors.

Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results

Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products

Implement national sales programs by developing field sales action plans

Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors

Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

Contribute to team effort by accomplishing related results as needed

Plan to ensure achievement of divisional and personal target, aligning with company sales policies and strategies

Manage, develop, coach, control and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met

Ensure targets are delivered through people management, performance review, reward and individual recognition

Assess the strengths and weaknesses of the sales team and manage the sales program accordingly

Provide on-the-ground support for sales associates as they generate leads and close new deals

Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them

Develop and implement new sales initiatives, strategies and programs to capture key demographics

Provide daily report of field sales success and communicate VOC data to superiors

Sell to existing and potential direct accounts as well as provide sales support to distribution partners to participate in closing and order or to facilitate and add value to the selling process

Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts

Develop, maintain and execute a territory plan

Continually assess current business distribution channels, develop and evaluate their performance and manage conflict ensuring alignment with territory plans

Maintain data relative to partners, accounts and activities and will document customer interactions

Prepare reporting as needed

• Directed building materials sales operations in the Western Region.
• Built strong client portfolio with major construction companies.
• Improved team structure and sales performance through role restructuring.

THE FUNCTION:
Selling Dar AL Riyadh services and Provide all the Technical Information and services to support the divisions of the Customer to achieve their desired objectives.

Key Responsibilities

• Develops new prospects and interacts with existing customers to increase sales of an organizations products and/or services.
• To deal with all customer enquiries in a professional manner and within set guidelines, demonstrating sound knowledge of all aspects of the products on offer. Facilitate the transformation of all enquiries into confirmed sales.
• to seek and build ongoing relationships with clients in order to sell services in line with the departmental Sales and Marketing operational plan and budget targets. To assist with ongoing market research and analysis.
• To undertake the administration of all sales on related bookings/sales software and management information systems.
• To ensure that each stage of a sale is completed in a timely and accurate manner, including: preparation of quotations, confirmation of requirements, issuing of contracts and invoices, service delivery and payment collection.
• To follow financial procedures for all Sales, including issuing cost estimates, quotations and invoices, monitoring and recording payment, notifying outstanding debts.
• To be conversant with the products and services offered by all other sections in Business Services and support cross-selling and joint marketing initiatives
• Develop business plans with strong market research for our service products.
• Ensuring deadlines and targets are achieved whilst maintaining a high quality of service.
• Devising unique strategies and techniques to achieve the sales targets.
• Maximizing profit through effective use of business KPI’s and performance management process.
• Keep up-to-date information related to logistics operations.
• Respond to functional and technical elements of RFIs/ RFPs
• Conducting seminars, Trade shows and marketing promotional activities.
• Travel throughout sales territory
• Convey to customer requirements to product management team
• Preparation of technical based comparison reports
• Proficient in ERP based CRM software for entire activity of sales
• Sustain the contribution margin
• Develop and establish a thorough understanding of Government procurement
Processes
• Identify and develop relationships with key Government influencers and Stakeholders
• Proactively identify new business opportunities in line with the Aus Registry
Group product Offering
• Position the Aus Registry Group as a leading provider of IT services within the
Government Sector
• Maintain an in‐depth knowledge of Company products and services
• Keep abreast of competition, competitive issues, and products related to g Government sector
• Monitor industry developments relating to potential business opportunities
• Identify new opportunities for growth within existing clients in conjunction with
The Client Services team
• Develop and managing sales funnel of active opportunities

• Expanded client portfolio and generated new revenue streams.
• Achieved 120% above target sales using KPI-driven strategies.
• Strengthened relationships with key government stakeholders.

• Achieved 700% sales growth within one year.
• Opened new export markets in Pakistan, Egypt, and Yemen.
• Developed strong government and private-sector partnerships. Trading, selling, and
providing everything related to chemicals and catalysts

• Achieved 700% sales growth within one year.
• Opened new export markets in Pakistan, Egypt, and Yemen.
• Developed strong government and private-sector partnerships.

• Expanded customer base in Eastern Region.
• Closed major chemical supply contracts.
• Served as technical consultant for water treatment solutions.

Selling Chemicals And Provide all the Technical Information and services to support the divisions of the Customer to achieve their desired objectives

HIGHLIGHTS AND ACHIEVMENTS IN Nalco Saudi:
-Built Very Strong Customer relations in western area
- Developed the job descriptions and functions
- Developed My Sales Skills
- Pass The Sales Target amount by 15% for last year
- By Working With Global Company I Learn & had good experience in sales filed
- Built strong base on water treatment and chemicals field

• Exceeded annual sales targets by 15%.
• Delivered technical solutions in water treatment chemicals and RO systems. Specializing in all
matters related to employee affairs and company services.

• Exceeded annual sales targets by 15%.
• Delivered technical solutions in water treatment chemicals and RO systems.

Health and Hygiene Care Section as Environmental Supervisor
In Makkah Area to check all the places they provide service for public
Also to check and control the solids waste

Provide Help & Serve pilgrims at Hajj Time in air port and makkah area for the thing the pilgrims they need and also to finish and check all the governments papers they need in air port