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Ashwaq abu aisheh, Digital Marketing Team Lead

Ashwaq abu aisheh

Digital Marketing Team Lead·Startappz

Jordan

Bachelor's degree, English

Work experience

Total years of experience: 18 years, 2 months

Digital Marketing Team Lead

April 2013 - Present

Startappz

Amman, Jordan

April 2013 - Present

- Leading the digital marketing team; managing team daily tasks (SEM, PPC, SEO, social media, newsletter ..etc ), coordinating with other teams ( Developers and designers and product managers ), allocating budgets for marketing campaigns and other team activities.

- Managing Digital Marketing Campaigns for Internal Products and for Mobile Operators and Governments Ministries ( Mobily, Saudi Health Ministry, etc … )

- PPC Adverting ( Adwords, Admob, Facebook, Youtube )

- Building distribution and virality strategies.
- Preparing Marketing plans/proposals, Market research for Websites and Mobile Applications
- Preparing paid advertising plans.

- Preparing SEO services proposals.
- Keyword Analysi
- SEO (Search Engine Optimization) Strategies
- Technical SEO (Preparing Technical SEO Document for each site)
- Social Media Optimization and Marketing (SMO/SMM)

- Internal SEO Training
- Internal Adwords Training

- Web/Mobile apps growth tracking and analysis
- Competition analysis
- Internet Market Research

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Entrepreneur in Residence / Senior Online Marketing, SEO, SEM, PPC

December 2011 - March 2013

N2VLabs

Amman, Jordan

December 2011 - March 2013

 Managing Marketing Campaigns on serveral ad networks ( Facebook, Google Adwords, Admob, etc … )
 Building distribution and virality strategies.
 Keyword Analysis
 SEO (Search Engine Optimization) Strategies
 Technical SEO (Preparing Technical SEO Document for each site)
 SEO Copywriting/Editing
 Building backlinks and handling directory submissions.
 Social Media Optimization and Marketing (SMO/SMM)
 Competition analysis
 Internet Market Research
 Preparing SEO services proposals.

Projects:
1. http://Fatooosh.com (One of N2V investments):
o Online Marketing Consultant (Head of marketing team).
o Building and Executing Fatooosh Launch Campaign.
o Calculating and estimating Cost and Targets for 5 months based on intensive research and detailed/realistic numbers.
o Managing Online ads on ( Admob, Adwords and Facebook, Inmobi)
o Building thousands of backlinks.
o Intensive keyword research.
o Building SEO technical document.

2. http://jameleh.com
o Founder and CEO, funded by N2VLabs.
o Managing Facebook ads; getting High paid traffic with too low bid price (CPC 0.03 )
o Increase Organic traffic to be more than 80% of the total traffic

3. http://arabiaapps.com
o Get site results from Google Results Page 10 to Page 1.
o Increate Organic traffic by 70%.
o Increase Page Rank to be 2 currently

4. http://sa7.at
o Increase Organic traffic by 60%
o Increase Page rank to be 3 currently

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Production Coordinator | Islam Site Manager

November 2009 - December 2011

Yahoo! Middle East

Amman, Jordan

November 2009 - December 2011

- Islam site manager http://islam.maktoob.com
- Link building and SEO
- Managing Google Analytics and Yahoo Analytics (Generating analysis and Data analysis )
- Building strategies for sites improvements.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Product Owner

April 2008 - November 2009

Maktoob

Amman, Jordan

April 2008 - November 2009

 Keyword analysis
 Preparing Technical SEO documents.
 Directory submissions.
 Managing Google Analytics (Generating analysis and Data analysis)
 Building strategies for sites improvements.

Projects:
http://maktoob.com
o Managing some channels before Yahoo!Maktoob acquisition.

http://m3com.com.sa (STC web portal)

o Managing most of the portal channels
o Handling co-ordination among STC, web operations team and development team at Maktoob.
o Scrum Master.
o Manage Ads on the portal.
o At the beginning traffic gained by big marketing campaign but after Applying SEO Strategies:
- Increase traffic by 70%
- Get search results to Google Page 1 results page.
- Win search competition on some of our feeds providers.

Company industry:
Internet & E-commerce
Job role:
Marketing and PR

Education

Arabic Community College

July 2007

July 2007

Bachelor's degree, English

Jordan

Skills

Digital Marketing
Expert
Digital Marketing
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
PPC
Expert
PPC
Expert
Nielsen
Expert
Nielsen
Expert
SEO
Expert
SEO
Expert
Google Analytics
Expert
Google Analytics
Expert
Usability
Intermediate
Usability
Intermediate
PPC
Expert
PPC
Expert
Social Media
Intermediate
Social Media
Intermediate
Mobile Marketing
Intermediate
Mobile Marketing
Intermediate
Google Adwords
Expert
Google Adwords
Expert
Online Advertising
Expert
Online Advertising
Expert
Online Marketing
Expert
Online Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEM
Expert
SEM
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert

Languages

Arabic
Expert
English
Intermediate

Training and Certifications

Training
Online Course
SEO fundamentals for web designers
Apr 2013