Strategy and Revenue Growth Manager – GCC & International Markets
NADA dairy
Total years of experience :23 years, 0 Months
Nada Dairy is one of the leading producers, manufacturers and distributors of fresh dairy, fresh juice and long-life milk & juice products across all Middle East and some international markets.
» Leading strategic projects for business improvements in revenue and operating profits of the business through pricing, PPA (price pack architecture), mix management and gross to net improvements.
» Supporting price strategy projects, with analytics in category, competitor, customer, and consumer diagnostic.
» Identifying opportunities to drive profit via price assertive actions across the RGM levers (Everyday pricing, promo pricing, Promo Freq/Depth, Discount Curves, Mix Shift)
» Leading feasibilities for New Product Developments (NPD’s) for the business with insights and aspirations from marketing, sales, and manufacturing.
» Supporting in decisions related to channel category relationships, and the roles of the category and brands within each channel to develop assortment or pricing to help in improved channel management.
» Key contributor in the long-term business strategy formulation for different markets, channels and customers.
» Lead GCC level Commercial Business Strategy and Revenue Growth Management for the entire Meat & Bakery Cluster for GCC and export markets, having individual companies and manufacturing facilities in KSA, UAE and Kuwait, covering all the Categories and Brands. This role covers areas of Marketing Finance, Sales Finance, Quality and Product Development Finance.
» Lead Commercial strategy for categories, brands, and geographies across GCC with country sales leads.
» Effectively implemented and managed the Trade Spend Process for all the geographies and export markets.
» Managed budgets, 5-year plans, forecasts, and Monthly Business Reviews, coupled with different periodic analysis & reports, highlighting key drivers of variances showing as cause of change
» Kept management abreast of market trends, competition activities & performance through regular benchmarking exercises and constant surveillance
» Foods Business Unit (BU) is one of the Core Business Units in Almarai Co.
» Successfully lead the Business Unit Finance in a co-pilot role by providing support in the Business Planning, Marketing Finance as well as the Commercial Finance while ensuring the better visibility on BU profitability.
» The role covered interacting with all GCC countries/regions requirements having close interaction with the
respective Regional Marketing & Sales Managers along with Regional Financial Controllers.
» Evaluated and reported the trade performances in Modern Trade, Traditional Trade and Foodservice regarding
individual Product categories and in relation to their individual profitability
» Lead Monthly Business Reviews with EVP, Business Unit Head, Head of Finance, and respective leadership team.
» Almarai Launched the Foodservice BU in 2017 (All Categories, All Brands & All Locations) and I was assigned by
the leadership team to manage & develop the BU finance implementing processes, procedures, reports and
periodic reviews at head office and regional level.
» The role includes providing insight and strongly support for fact-based decision-making process. Based on
current business environment and specialist financial knowledge, building / challenging new strategies and new
projects, as well as managing the status quo.
» Close and leading participation in the channel and category development strategies to
» The role includes providing insight and strongly support a fact based decision making process, based on current business environment and specialist financial knowledge and by challenging new strategies and new projects, as well as the status quo.
» Managing joint venture and coordinating with international partners and all related stake holders.
» Managing 5 year plan, budgets and board meetings for the Joint Ventures at entity wise as well as at group level.
» Managing Financials with regard to actual, forecast and budget and on country wise and product wise standards.
» Managing all the streams of business finance i.e. Corporate Finance, Marketing Finance, Operations Finance, Sales Finance etc.
» Successfully conducting margin enhancement meetings and doing monthly product profitability Analysis.
» Successful reporting of monthly accounts for divisional performance and accurate circulation of management reports focusing on product performance compared to budget and market share.
» Development of business case scenarios for new product launches and new investment projects.
» Proactively supporting the marketing team in creation of new products and calculating margins.
» Thoroughly analysing individual categories & products for margins improvement via value engineering projects and recommending plans for sku cleansing of low margin products.
» Providing regular visibility around costs related to the business processes through relevant analysis and reporting (monitoring Budget & Forecast to control variances).
» Solid implementation of systems, processes and procedures for efficiency improvement and cost reduction.
» Looking after the 5 countries in GCC region and consolidating all the matters at corporate level.
» Cross Functional interaction with almost all the department heads and their teams.
» The role includes variety of Financial Planning & analysis tasks across the organisation within market and abroad.
» Promote Monthly Business Planning Best Practices (i.e. One Number Principles, planning cycles) and Tools across the organization and ensure alignment with operational processes.
» Ensure that planning tools work efficiently, working procedures are documented, and that there is integration and consistency within system and scope.
» Project planning and business plans evaluation for different streams of the business units.
» Preparation of planned monthly profit & loss account on roll on basis.
» Conducting variance analysis of actual and budgeted costs and profit & loss account of the enterprise.
» Managing and reporting over Working Capital of the company on monthly and weekly basis.
» Assisting the management in their decision making over viability of different projects.
» Preparing forecasted cash flows and funding analysis along with the monthly gap analysis / variance analysis and its monthly presentation to management with proper reasoning and justifications.
» Cross functional dealings and interaction with all over the organisation.
I have been working with Nestlé Pakistan Ltd. from last seven years. I joined Nestlé Pakistan Ltd. at corporate level as ‘Accounts Officer’ in Financial Reporting & Consolidation Department and exhibit strong analytical and managerial skills, which lead me to the role of sole ‘Credit Analyst’ of Nestlé corporate business. Due to strong grip over whole of the Accounts Receivable Function, I was given the challenging project for the initiation of Accounts Receivable function of Nestlé Waters Business. I successfully completed the project and lead the function till I become the ‘Accounts Analyst’ in late 2007 where I was made responsible for Actual Financial Reporting to our headquarters in Paris and Dubai. I replaced the international auditor from Europe as the Internal Auditor in Corporate Structure and have supervised internal audit assignments and teams. As per my strong grip over the role and good cross functional interactions I am given dynamic opportunity of working as ‘Finance & Controls Analyst’ in Nestle.
Controls Analyst | Finance & Control | Period: Mar-2010 - Dec-2011
Accounts Analyst | Finance & Control | Period: Sep’2007 - Mar’2010
Credit Analyst | Finance & Control | Period: Sep’2005 - Sep’2007
Accounts Officer | Finance & Control | Period: Jul’2004 - Sep’ 2005
I have completed my three year mandatory experience as Audit Senior from ‘Audit’ and ‘Assurance & Business Advisory Services’ group of Deloitté. Co. Chartered Accountants. Working with this organisation for about three years, I got an opportunity of being involved in statutory audits and special assignments of various large and medium-sized national as well as multinational organisations. This exposure to a wide spectrum of clients with a variety of work experience has provided me with an insider view of the key business processes within an organisation, risk management procedures, accounting and internal control systems, corporate governance and regulatory as well as accounting framework of an array of industries. Equally important, it has enriched me professionally and equipped me with the traits needed to deal with a variety of situations in an innovative, effective and efficient manner.
Final Papers & a case study to be attempted to qualify Studied at Emile Woolf College – Pakistan
B. COM - Bachelors of Commerce - Degree.