Product & Sales Specialist
QFBA
Total years of experience :22 years, 6 Months
o Development and management of strategic partnerships that maximize commercial value for QFBA and its key clients.
o Efficiently managed and oversaw the onboarding and compliance process with the relevant certification body’s requirements for accreditations.
o Responsible for program creation/designing and management which included understanding client requirements through various mechanisms- meetings/questionnaires/TNA, evaluating instructor proposals, designing final training product/solution, product & instructor pricing, instructor assignment, training documentation, monitoring performance & management, quality control in training delivery
o Accountable for the creation, management, and expansion of the Instructor Databank/Archive
o Led, monitored against predefined metrics, and managed the instructor performance & Training/Program management process along with quality control in training documentation and delivery
o Managed feedback sessions with instructors, clients & other stakeholders and continually provided recommendations for enhancing and improving program efficacy
o Efficiently executed and managed (Product Development scope) of the Kawader program (7 Cohorts) since inception in Sept 2013
o Architected, launched, and managed the Preparatory Certification Programs (CFA/CIA/CMA/CPA/CISI/SHRM/ILM etc)
o Designed and regularly managed online content for annual program calendar - certification and open programs
o Provided innovative and strategic solutions for Special Initiatives to drive brand awareness, engagement, and conversion
o Supported sales team at numerous client meetings, conference calls, for proposal design and development.
o Drove the creation of corporate plans, board packs, annual budgets, and reports
o Oversaw contractual matters for QFBA which included negotiating agreements with partners, managing, reviewing and renewal of agreements as required to maximize business interests
o Drove and managed ISO related Quality Management System
o Continually delivered innovative ideas in alignment with QFBA’s strategy around one of the 5 Centre of Excellence - INNOVATIVE SOLUTIONS and supported ongoing proposals for projects including: Islamic Finance Centre, Customer Service Management, Institute of Leadership and Management, The CEO Institute, Banking Simulation, Public Finance, Blended Learning, Kawader, E-Learning, Entrepreneurship Programs, Levy, Taddreb
o Mobilized special initiatives through research, feasibility analysis and pitch development
o Drove project initiation phase with external partners/consultants
o Spearheaded the creation of corporate brochures, press releases and questionnaires for all special initiatives with the marketing team
o Akin to the Investment Banking role, with additional responsibilities for a 200 strong Retail & Wealth Management team
o Drafted press articles and web content for a variety of print, broadcasting, and digital media
o Successfully managed product rollouts including online credit card promotions, prepared draft campaign and coordinated with Marketing and Compliance for approvals prior to going live
o Collaborated with the country’s central bank (QCB) to conform regulatory compliance and reporting
o Managed deal flow, tracked transactions and collaborated “with stakeholders” internal and external to streamline deal execution and oversaw all operational and financial functions within the department
o Served as Compliance Coordinator, ensuring performance of all compliance related tasks
o Served as Business Recovery Plan Coordinator:
Responsible for the development and maintenance of the departmental business continuity plans
Worked closely with Area Business Recovery Manager to gain expertise in the processes, identify risks, and provide solutions to help manage and minimize potential risks
o Performed duties as Deputy Business Information Risk Officer:
Undertook Business Information Risk Assessments within the department
Oversaw establishment of compliance monitoring and internal controls
Engaged with department managers on audit and regulatory requirements
o Oversaw preparation, review and dissemination of reports and presentations
o Contributed to development and communication of departmental guidelines, policies, and procedures
o Researched, evaluated, and analyzed data fed for client presentation/ various projects
o Responsible for revenue targets and coordinated MI on a frequent basis
o Successfully managed and executed annual marketing plans and activities (launches, conferences, exhibitions)
o Ensured brand corporate management, managing media, and producing press releases
o Continually monitored and managed the web content
o Represented Qatar Airways at major cargo events/exhibitions in QR network
o Conducted in depth market research and competitor analysis
o Effectively evaluated key procedures, publications, and events to gain optimum return on investment, based on potential client demographics
o Conceptualized, reviewed designs and managed set-up and distribution of exhibition stands, kiosks and a wide range of artwork/collateral
o Managed Station (Destination) Launches - sourcing advertising company, managing budget, quality, and deliverables