Bernard Sawaya, Buyer-brand management

Bernard Sawaya

Buyer-brand management

Hstco

Location
Lebanon - Beirut
Education
Master's degree, Business Administration
Experience
5 years, 7 Months

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Work Experience

Total years of experience :5 years, 7 Months

Buyer-brand management at Hstco
  • Lebanon - Beirut
  • August 2014 to December 2014

• Meet with suppliers in order to negotiate cost prices, place seasonal orders, order stock, agree timescales and delivery dates.
• Design the pricing strategy based on pre-defined markups and market study.
• Approve on order confirmations, invoices, payments, and shipments.
• Monitor brand performance through analytical reports.
• Monitor and manage brands profitability by driving full price sales.
• Plan product ranges/themes and prepare sales and stock plans.
• Follow-up on new brands performance and profitability to assess success or failure and take necessary actions.
• Conduct regular visits to the stores to control the quality of retail standards and gather sales team feedback on customers’ reactions to the relative goods.
• Undertake stock transfers across locations based on sales report and inputs from stores.
• Implement marketing, cross selling activities and media planning activities of advertising by coordinating with marketing and CRM departments.
• Undertake promotions across brands along with assistance from team members.
• Visit suppliers abroad, attend fashion fairs (for clothes, shoes, and accessories) in order to follow-up on latest fashion trends and gather fashion culture.
• Monitor slow sellers and take actions as necessary.
• Plan for withdrawal and redistribution of merchandise from/to store and warehouses.
• Ensure regular training is provided to team members.
• Evaluate and motivate brands related staff.
• Ensure that visual standards are communicated and implemented across stores.

Retail Officer at Lebanese swiss bank SAL
  • Lebanon - Beirut
  • December 2011 to July 2014

• Receive and verify loan payments, mortgage payments and utility bill payments.
• Initiate and open new accounts.
• Explain advice on and promote bank products and services to customers.
• Find out the customer's needs.
• Describe a product's features and benefits.
• Provide information about financing available
• Deal directly with customers either by telephone, electronically or face to face.
• Obtain and evaluate all relevant information to handle inquiries and complaints.
• Manage administration.
• Communicate and coordinate with internal departments.
• Follow up on customer interactions.
• Decipher customer needs and offer the best solution based on proper company policies.
• Effectively communicate ideas, suggestions, and answers.
• Offer upgrades and new banking services or products.
• Setting up and maintaining customers’ accounts.
• Meeting and liaising with clients
• Arranging and attending meetings with clients.

Account executive at Al iktissad wal Aamal
  • Lebanon - Beirut
  • May 2011 to December 2011

• Meeting and liaising with clients to discuss and identify their advertising requirements.
• Arranging and attending meetings with clients.
• Acting as a link between the clients and the magazine.
• Monitoring the media, including newspapers, magazines, journals, broadcasts, for opportunities for clients.
• Attending and promoting client events to the media.
• Responsible for building, maintaining, and retaining corporate relationships with business entities, this may prove profitable to the magazine.
• Building good relationship with potential clients.
• Working with magazine colleagues to devise an advertising campaign that meets the client's brief and budget.
• Working with marketing manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies.
• Presenting creative work to clients for approval or modification.
• Handling budgets, managing campaign costs and invoicing clients.
• Making 'pitches', along with other agency staff, to try to win new business for the agency

senior store manager at retail group
  • Lebanon - Beirut
  • June 2009 to May 2011

Retail Group Corporation from June 2009 till April 2011. (Charles & Keith- Anne Klein)
Branding, Operations, and Sales Management, Senior Store Manager

Monitored and implemented corporate programs in sales, shipping, and merchandising managed nearly every aspect of store operations. Trained and developed store staff in customer service techniques. Directed large store team to create a sales environment that consistently met expected sales goals and reduced operating costs.
Sales / Profit & Loss Management:
• Develop and implement product price strategies including segment strategies for the various products.
• Work on the preparation of product performance reports.
• Excellent time-management and multi-tasking skills.
• Handling stock inventory (input and output).
• Following the international Charles& Keith marketing guide lines.
• Coach and delegate subordinates.
• Followed up on new leads and referrals resulting from field activity.
• Established and maintained current client and potential client relationships.
• Presented and sold company products and services to current and potential clients.
• Identified and resolved client concerns.
• Coordinate company staff to accomplish the work required to close the sales.
• Develop and implement special sales activities to reduce stock.
• Assess mystery-shopping feedback and prepare action plan for improvement.
• Achieve the revenue targets for the store.
• Monitor sales performance against last year, last week and budget on a daily and weekly basis and to give feedback to managers and also to communicate to staff.
• Ensure accurate stock merchandise and management (stock ageing, stock loss, space management) within the store.
• Maintain a high level of store health and security for company assets, cash, and stock and customer property.
• Plan commercial displays to entice and appeal to customers.
• Motivated staff to create a clean, enjoyable environment with appropriate product availability.

Education

Master's degree, Business Administration
  • at Arts sciences technologies university in lebanon (A.U.L)
  • June 2013
Bachelor's degree, marketing and advertising
  • at Arts sciences technologies university in lebanon (A.U.L)
  • January 2011

Specialties & Skills

operations
Retail Banking
Retail Buying
Retail Sectors
sales negotiation
sales negotiation-sales management-operations management

Languages

English
Intermediate

Memberships

dhour shweir official scouts
  • scouts chief
  • June 1996

Training and Certifications

store management-visual merchandising (Training)
Training Institute:
charles and keith the international brand- singapore head office
Date Attended:
June 2010
Duration:
48 hours

Hobbies

  •  Scouts, Surfing on the net, Sports cars, swimming, tennis.