Business Unit Manager
Webcor Group
Total years of experience :20 years, 2 Months
● Managing a total Turnover of USD 85 million with 22% average GP
● Overall responsibility of Dairy ($32m) and Home care ($42m) category
● Developing Pricing, Route to Market & Promotion strategies for portfolio
● Brand building and New Product Development initiative for Bela Vida brand
● Managing high impact International brands - Danone, Laughing Cow, SoKlin
● Heading country operations for Mozambique ($8m) and DRCongo ($3m)
● Managing a team of 14, spread across Dubai, Mozambique, DRCongo & Antwerp
● Heading sourcing, commercial and market development functions
Out of box thinker
● Leading New product Development and product life cycle management
● Formulating route to market strategies, ATL & BTL promotions
● Managing a team of 10 supply chain executives in Singapore office
● Managing Tomato Based products and canned Veg category ($3.7m)
● Responsible for procurement, product management, sales & promotion
● Brand building, Market intelligence and Route to Market strategies
● Providing Sales & Marketing support in 14 West African Countries
● Managing Channel Activation, Distributor Management & Market Research
● Preparing brand & country wise marketing budget and Implementation
● Managing lubricant sales with total turnover of INR 30 million
Techno-Commercial knowledge
● Managing 5 key distributors in West Rajasthan
University academic Gold medalist
● Responsible for volume & market share growth and brand building
EDUCATION