C J Rajendra Prasad

DIRECTOR- RETAIL MANAGEMENT, SYMBIOSIS SKILLS AND OPEN UNIVERSITY, KIWALE, PUNE - Responsible for Retail Course Planning, Examination, Industry Relations and Student Welfare. Also serving as

Conducted Webinars, Panel Discussions, Motivational programs for Industry,

(Returned to India to complete PhD)

COO QUALITY CENTRE LTD., - QUALITY GROUP, TANZANIA
Headed Mall Operations, Leasing, Documentation, Retailer Management, Customer Relations and Facility Management of the Mall (44, 000 sq mtrs, with over 100 tenants) - having Hypermarket, 5 screen multiplex, Retail outlets, Entertainment centre, 7 Banks, 2 Health Centre, Gym, 6 Restaurants, Offices,

OPERATIONS AND CENTRE HEAD, ALPHAONE MALL, AMRITSAR. Headed Mall Operations AlphaOne, Amritsar of 535, 000 sq ft area, having Hypercity, Shoppers Stop, Reliance Trends, Cinema, Max Lifestyle, Orama Fun Zone and over 100 stores of leading brands.

Responsible for Leasing, Promotions, Customer Service, Receivables and Facility management. Reported to ED - Marketing, Corporate Affairs and Retail, and the BOD. Had 12 staff reporting to me including AGMs, Managers - Leasing, Marketing, CRM, Facility, Accounts, Technical, Legal, Vendor Management and Food Court.

Landmaark is a venture of Bharath Infra Exports and Imports Limited, a division on Bharath Goldstar Group. Landmaark is a one stop mall for all Building Materials on Hosur Road, with a total area of over 8 lakh sft.

Responsible for Leasing, Marketing, Advertisement, Mall Operations, Business Development, Negotiations, Vendor Management, Project activities, Recruitment, Training and implementation of Systems and Procedures.
Achievements:
•Promptly launched the prestigious Mall as per schedule, with its unique business plan
•Successfully achieved the participation of over 100 brands related to building materials
•Efficient sourcing, Vendor negotiation, space management and rationalization of the product range

Launched over 100 Retail Chain Pharmacies under the brand name of ‘LifeKen Medicines’ in Bangalore, Chennai, Hyderabad, Pune, Mumbai and Aurangabad, in both Stand alone and Shop-in-shop format.

Responsible for Store Operations, Business plan, Stock and Sales, Cost Control, Manpower planning, Training, Appraisal, Store expansion and launch, standardization of layout and Co-ordination with all departments, Managing Shop-in-shop and Stand-alone formats, Partner relations and implementation of Retek Software.
Achievements:
•Set up and Operations of Distribution Centre and Retail Stores - Stand alone and Shop-in-shop Stores
•Corporate representation, Relationship and Business management with Business Partners and Vendors
•Planned and implemented SOPs in Store Operations, Marketing and Healthcare programs at Retail Stores.

known for its Educational Institutions, Software, Real Estate and Entertainment businesses. Family Mart included Departmental Stores, Super Market, Home Section, Book & Music Stores, Entertainment, Food Court and Beauty Saloons.

Responsible for Operations, Planning and Performance of all Brands in Daily’s Supermarket at Family Mart.
Achievements:
•Set up and managed operations of 6 Super Markets in Bangalore and 2 in Mysore.
•Excellent Vendor Management, Team Management and Management of private brands
•Implementation of Promotions, Budgeting, Business plan and achieving targeted Sales and Margins.

Manufacturers of V.I.P Men’s Undergarments, Lovable and Daisy Dee Lingeries, Live-in Jeans and Bellini Shoes.

Responsible for operations of 6 Super Markets, Sales, Marketing, Procurement, Pricing, Warehouse, Merchandising, Promotions, Displays, Advertising, EDP, HR and financial matters.
Achievements:
•Set up Six Super Markets in Bangalore City within a span of eight months.
•Implementation of SOPs, Vendor Management and development of private brands to maximize profits.
•Marketing, Product Placement, Brand development and Promotions for VIP, Daisy Dee and Lovable.

SALES & MARKETING, BALKRISHNA HATCHERIES, BANGALORE - This was a family owned business and a Division of Komarla Group, having business in Poultry Farms, Manufacture of Animal Feed, Hatcheries and Processed Frozen Food). Was responsible for Sales & Marketing of Nandu’s Brand of Chicken Products (Fresh & Frozen)
Achievements:
•Expansion of Dealer Network at Regional, State and National Level.
•Introduction and Designing of New Packing and New Products.
•Implemented New Sales Techniques, Brand promotions, Trade schemes and participation in Exhibitions

INDIAN CONSUMER PRODUCTS DEPARTMEMT, YUSUF BIN AHMED KANOO, SAUDI ARABIA \[KANOO GROUP - BAHRAIN\]
Responsible for Sales & Marketing of VIP Luggages, Sumeet Kitchen Appliances and Bombay Dyeing products.
Achievements:
•Retail Store Operations, Expansion of Dealer Network, Dealer Conferences, Training and Consumer Fair.
•Brand Popularization through Trade Schemes, Consumer offers and introduction of New products.
•Launched Discuss -Grinders-Food Processors \[Sumeet Machines Ltd\] in Saudi Arabia

FAIRTRADE - FOOD DIVISION, RUWI, OMAN. Responsible for international brands: Kraft General Foods, USA; Cross & Blackwell, UK; Bahlsen Snacks and Biscuits, UK; Cadbury’s UK, Fromageries Bel, France; Khong Guan Biscuits, Singapore; Safcol, Thailand; Kandos (Network), Malaysia; Sanwa Noodles, Singapore; Ceylon Munchee Buiscuits, Sri Lanka.
Achievements:
•Successfully conducted Tang Display competition in October 1992 at all outlets.
•Published special Product leaflets and assumed over-all responsibilities during CONSUMER FAIRS.
•Contributed 60% of the Sales of Food Division, Implemented Promotions and Trade Schemes.

AL-SEEB TECHNICAL EST. SARCO, WATCHES AND ELECTRONICS DIVISION, RUWI, SULTANATE OF OMAN. \[Juma-Al Majid Group, UAE\] Responsible for Sales & Distribution of Citizen and Samsung Brands in Capital and Interior regions.
Achievements:
•Contributed 50% of the total Sales for the product range in the Capital area.
•Addition of 30% of Dealers in a record time of one year.
•Achieved sales growth of around 45% and managed different products