Carine الحاج

• Prepare and implement a marketing budget and plan
• Develop and implement creative marketing strategies that will make an impact, support the brand and drive sales and online traffic
• Produce innovative and cost-effective promotions both in print and online
• Manage events schedule and ensure the complete administration and execution of all planned events
• Liaise with the advertising and branding agency and responsible of production and implementation of the marketing materials
• Organize and supervise photo shoots
• Organize special activities and decorate the outlets accordingly
• Brainstorm for new ideas and initiatives
• Manage and develop the existing website and manage social media activities with the advertising agency
• Source advertising opportunities and place adverts in the press
• Evaluate marketing campaigns
• Analyse local market trends and competitors activities
• Online research for all type of elements necessary for creating new concepts

• Prepare bill of quantities.
• Define project tasks and resource requirements.
• Provide a project schedule.
• Monitoring and chasing work progress.
• Manage project budget.
• Participate with senior management in developing and establishing organizational and company policies.
• Assist the creative director in performing researches and creating concepts.
• Assist the creative director during the interactive sessions to understand the client's requirements and the storyline comprehensively.

Assistant General Manager April 2012 - October 2012
Catertainment s.a.l.
Management Company of Lina's café and OBI Japanese restaurant.
• Work on new projects by managing the communication between the team members, provide all requested documents and prepare minutes of meetings.
• Work on "Bureau Veritas" classification project.
• Monitor and control the update of the menus in terms of writing, designing and printing.
• Coordinate day-to-day details of business operations.

• Coordinate and monitor the workflow of various departments involved in production, warehousing, pricing and selling of goods.
• Provide administrative support to staff members and departments in performing several routine and general functions.
• Create and revise policies and procedures by analyzing operating practices, evaluating personnel and technological requirements and implementing changes.
• Prepare business statistical reports on monthly and yearly basis.
• Create and execute marketing plan for new branches’ launching
• Support the human resource department in the evaluation and calculation of appraisals and incentives.

Purchasing Manager January 2008 - May 2010
K3 Company s.a.r.l.
Management Company of Stop & Shop, Delicatessen & Restaurant, Lebanon
• Set purchasing policies and closely monitor their proper implementation.
• Maintain all legal interaction with existing and new suppliers.
• Negotiate commercial agreements with existing and new suppliers.
• Analyze sales figures and forecast future demand to maximize profits.
• Inventory management.
• Organize special promotions, displays and events.

Purchasing Clerk April 2006 - December 2007
K3 Company s.a.r.l.
Management Company of Stop & Shop, Delicatessen & Restaurant, Lebanon
• Negotiate pricing and credit terms with existing and new suppliers.
• Create purchase orders.
• Control delivery orders

• Ste. Imad Choueiry (Samoa) - Jeita (January 2006 - February 2006)

• Bank of Beirut - Dora Branch (July 2005 - August 2005)

• Wooden Bakery- Zouk Mikael branch (September 2002 - October 2002)