Cluster Director of Sales & Marketing
Gefinor Rotana Hotel
Total years of experience :23 years, 7 Months
Cluster Director of Sales & Marketing - Gefinor Rotana Hotel- Raouche Arjaan by Rotana (Pre-opening June 2009 until July 2010)
• To set the Hotel Rooms & Banquet Budget and forecast
• Set marketing Plan for all new activities and openings (outlet..) in the hotel
• To develop active communication with local & International Airlines, companies, Banks Travel agencies
• In Charge of the Yield in order to achieve high average rate and occupancy
• To develop annual sales department budget and execute the sales programs and activities within it
• To identify sources of group business for the hotel and establish solicitation programs to maximize sales.
• To attend Major Exhibitions ( ITB, ATM, WTM, EMITT..)
• In Charge of the Revenue Room Meeting
Assistant Director of Sales - InterContinental Le Vendome
• In Charge of the Sales & Marketing Team including Revenue & Yield in the Sales and Marketing Department
• Creates and implements special Action Plans to achieve greater productivity through: o Increasing average rate
o Increasing occupancy
o Increasing local food and beverage banqueting sales
• Plans and executes sales trips to major market areas
• Assists in producing, implementing and monitoring action plans to ensure Revenue Plan objectives are achieved
• Developed and implemented yield strategies & action plans to support revenue goals
• Worked on "IDeaS" the provider of revenue optimization solutions to increase revenues and higher profit margins
• In charge of IBP
• Set Yearly Hotel Occupancy & Average Rate Budget
• In charge of I RFP
Senior Sales Manager - InterContinental Le Vendome
• In Charge of the Sales Team in the Sales and Marketing Department
• Sell and promotes the Hotel and all its facilities
• Achieve a high Average Room Rate
• Sets goals to the Sales team
• Conduct one to one trainings
• Coordinate all incoming Groups with related department
• Ensure guests satisfaction
• Make sure to Achieve our Room Revenue
Director of Sales & Marketing-Gefinor Rotana Hotel
Cluster Director of Sales & Marketing - Gefinor Rotana Hotel- Raouche Arjaan by Rotana (Pre-opening June 2009 until July 2010)
• To set the Hotel Rooms & Banquet Budget and forecast
• Set marketing Plan for all new activities and openings (outlet..) in the hotel
• To develop active communication with local & International Airlines, companies, Banks Travel agencies
• In Charge of the Yield in order to achieve high average rate and occupancy
• To develop annual sales department budget and execute the sales programs and activities within it
• To identify sources of group business for the hotel and establish solicitation programs to maximize sales.
• To attend Major Exhibitions ( ITB, ATM, WTM, EMITT..)
• In Charge of the Revenue Room Meeting
November 2004-June 2005 Sales Manager - InterContinental Phoenicia Beirut
• Handled conferences and conventions within the medical, pharmaceutical and European Embassies.
• Developed improved relations with accounts never worked with previously.
• Organized various high profile events within the hotel in coordination with all hotel departments.
• Organized exhibitions within various fields in coordination with all hotel departments.
• Assisted in setting yield strategies for banquet space and group allocation.
• Assisted in setting pricing strategies for conferences, banquets and various group types.
• Conducted one-to-one trainings for staff members related to organizing events and banquets.
March 2005 - June 2005 Director of Conventions - Crowne Plaza Dubai ( TASK FORCE)
• Responsible of Achieving The Conference, Banqueting and Outside Catering Budget
• To ensure that the Hotel Maximizes profits in all Sales areas
• BACK TO BASICS Training for the Department
• To supervise the Banqueting Operations in al phases
June 2003 - November 2004 Senior Sales Executive - InterContinental Phoenicia Beirut
• Handled conferences and conventions within the telecommunications and IT sector.
• Coordinated events with all hotel departments.
• Coordinated with and assisted all operations departments on the field during events.
• Specialized in wedding organization and private banquets.
• Conducted internal sales and telemarketing activities in order to push and promote various packages within the hotel.
• Contributed to a large bulk of the revenue goals and targets set by my management team.
April 2002 - June 2003 Sales Executive - InterContinental Phoenicia Beirut
Took part in the launching of the Wedding Place a full scale in-house wedding organizing boutique. Tasks involved: • Organizing all wedding services for guests from A to Z
• Coordinating weddings with both internal departments and external suppliers.
• Coordinating with operations staff during the wedding all details.
• Organizing private banquets and school prom nights from A to Z
July 2001 - April 2002 Food & Beverage Administrative Assistant InterContinental Phoenicia Beirut
• Executive assistant for the EAM in charge of Food & Beverage. Including all administrative tasks linked to the Food & Beverage Department (including 7 outlets)
• Worked on 7 outlet promotions (New Year / Cheese promotion / Savoie Promotion / Wine maker dinner/ Connaught promotion / Flying pizza promotion / Australian promotion)
December 2000 - July 2001 Food & Beverage Sales InterContinental Phoenicia Beirut
• Working in the restaurant reservations and information centre.
• In charge of updating the VIP list.
• Handled the organization of big parties with each outlet manager
• Prepared and updated the "What's Happening in-house newsletter" as well as in-house promotional TV programme
• Interacts and follows up on promoting the outlets through a yield management approach to fill all restaurants.
• Present in restaurant and lounge during operating hours.
• In charge of kids club and birthday parties
April 2000 - December 2000 Food & Beverage Public Relations InterContinental Phoenicia Beirut
• Public Relations agent in the all-day dining restaurant.
• Assigned tables and controlled guest distribution
• Received guests and insured that guests were well taken care of.
April 1998 - April 2000 Portemilio Suites Hotel
• waitress in an International restaurant ( all day dining)
2001 BA, Hospitality Management State University of New York Empire State College A solid background in hotel operations and extensive experience in convention and group sales. Additional supervisory and training experience