Senior Digital Transformation Officer
Byblos Bank Group
Total years of experience :15 years, 8 Months
• Digitalizing Byblos Bank's business processes on mobile (e-KYC, p2p payments, mobile onboarding of clients, mobile acquisition of products, digital cards, tuition payment and others)
•Product owner of Byblos Bank's mobile application: developing UX strategies, improving features and components, planning and designing customer journeys, compiling requirements, building requirement documents, liaising with PMO, reviewing risk-analysis documents, drafting test scripts, conducting UAT testing, drafting user-manuals
•Promoting the latest updates and newest modules on the mobile app through demo screens, video tutorials, campaigns, and presentations
•Conducting market analysis, feasibility studies, and benchmarking competitor mobile apps while monitoring industry development, trends and latest practices
•Actively identifying business development opportunities and brainstorming new ideas to increase the adoption, profitability, and growth of e-channel services (40% increase in mobile app enrollment)
•Analyzing and tracking the activity, growth, and feedback of the client base on the mobile app, preparing weekly reports, and presenting recommendations
• Managed the Bank's "young-adults" customer segment: collected and analyzed consumer and market insights; monitored customer segment performance, growth and profitability; analyzed segmentation factors; targeted segment with the right mix of products; and set segment' yearly KPIs and objectives
•Built action plans and marketing strategies that contributed to continued growth of the target segment and to increased sales of offered bank products: grew customer segment by 193%; equipped 99.89% of clients with debit cards; reached 60% customer retention rate; increased debit card usage by 450%; improved customer satisfaction and awareness
•Planned marketing activities (organized events, planned targeted campaigns and activations); developed marketing material (brochures, web content, presentations, documentations); and built a unique and diversified Loyalty Program
•Monitored profitability of marketing campaigns and performed pre and post sales analysis
•Researched and benchmarked competitor products, new product offerings, innovations, and best practices
•Delivered hands-on training and coaching workshops to branches on product offerings to target segment
• Increased the company's clients' portfolio by 85% by developing proposals and answering RFPs
•Restructured business proposals and presentations, thus increasing the number of landed projects to 80%
•Delivered product presentations and business demos for potential customers
•Organized, attended and sponsored events to promote the company's products and services
•Developed marketing material for offered products and services (presentations, documentations, brochures, and flyers)
•Revamped the company's corporate identity and corporate website; and developed website content
• Performed Web Development using ASP .NET/C#/HTML and Windows Applications Development using C#
•Completed database design and programming as well as system analysis, design, and optimization
•Performed code optimization, testing, and bug fixing
•Trained customer support personnel on developed products and developed User Manuals