Associate Account Manager
ASDA'A Burson-Marsteller
Total years of experience :14 years, 4 Months
Key Clients: Art Dubai, Dubai Design Week, Downtown Design, Dubai Department of Tourism and Commerce Marketing, Starwood Hotels & Resorts, McDonald’s Arabia
- Develop and execute corporate communication and campaign plans; report to senior management.
- Content development, press releases, media Q&A, briefing documents, press packs.
- Oversee media relations and crisis management (media monitoring, crisis strategy/execution).
- Organize and execute events; maintain and develop long-term client agency relationships.
Key Clients: Yas Island Destination Management, Pullman Dubai Deira City Centre Hotel, Maui Jim Sunglasses, KSA Arab Women Awards
- Cultivated stakeholder relationships for Yas Island Destination Management; coordinated with 24 stakeholders, strategic government partners and third parties. Arranged for local/international media.
- Launched ‘Artist in Residence’ program and secured media presence at Pullman Dubai Deira City Centre Hotel.
- Edited content in Arabic/English as a copywriter: press releases, online content, internal documents.
- Created international and local press kits; held project management and research roles.
- Coordinated PR and branding aspects of over six major corporate events and unified company branding.
- Strengthened corporate media supplier relationships; monitored online and published media.
- Reinvented company website and launched social media presence across key platforms.
- Produced advertising material, developed strategic corporate messages and launched campaigns.
- Decreased communication team execution error by establishing departmental procedures.
- Teamed with key departments to create and ensure timely delivery of shareholder newsletter.
Secondment from Cham Holding:
- Established a marketing process and developed communication platforms across business units.
- Set up company’s social media presence, developed visual content and managed posts.
- Supported marketing needs (annual marketing strategy and PR plans) for project-based tasks.
- Coordinated and managed branding and PR agencies for a high-end residential project.