Regional Sales Manager
Beorol
Total years of experience :22 years, 6 Months
Leading, training sales team members in Belgrade and Vojvodina
region. Meeting corporate sales targets and creating a positive
working environment for each person. Negotiating annual plans with
key customers and follow up with execution. Helping develop sales
strategies and setting corporate sales targets.
Consultant role for customer loyalty program, mobile application development and Business Process Management. Rollout of pilot and scaling project to whole retail system. Preparation of data analysis.
Sales management in a distributor network. Managed a team of 24 salespersons in Macedonia, and 43 in Kosovo. Motivated the team throughout the year to achieve growth of 42% in the biscuit category, and keep chocolate on 94% vs YA, improving the in-store presence. Setting, negotiating and measuring KPI’s, and establishing a reporting system.
Management of an assigned channel, responsible for 41 salespeople who have achieved growth in the chocolate category from 33% to 39%. Executing the Golden store project and increasing visibility and availability in 4000 most important TT stores, gaining +24% volume in that activity. Such results were obtained by developing, motivating and supporting the sales team.
Achieved a growth of 15% during 2008-2009, both in volume and revenue. From September 2010, there was a market slowdown to 2%, but we kept gaining the market share. Channel managing through tailored activities focused on Distribution, Pricing, Shelving and Merchandising.
Improved revenue by 6.2% implementing various activities, developing positioning strategies, promo activities, trade marketing, and secondary placement. Cost estimate and return on investment in new projects were the secondary goal.
Building and leading the KA team. Improved the market share of the “AquaViva” brand from 14.3% to 21.2% in a 1 year period. Managing sales plans and merchandising activities, budgeting and preparation of sales strategies with senior management.
Managing a team of 13 salespersons, obtaining 95% of the market share in 2 years. Maintaining, improving and controlling distributor sales force within operation with wholesalers and chains.
Coordinating promotional, merchandising and sales activities, and team leadership.
Master of Physical education and sport. I'm licensed Swimming Coach with Serbian Swimming Federation