Senior Expert- Partnerships & Alliances at Innovation & Business Development unit
Saudi Telecom Company - STC
Total years of experience :20 years, 4 Months
•Building new partnerships and Alliances that support business units functions (Consumer, EBU and Wholesale) and reflects the direction of STC Strategic plan
•Managing the relationship with the existing partners and Alliance members in order to secure the needed benefits for STC.
•Owning the process to sign needed agreement with the partners like NDA, MoU, .. until reaching to the commercial agreement signing phase with the BU.
•Maintaining the required level of involvement between partners/Alliances members and STC concerned business units through organizing and participating in conferences, seminars, workshops in addition to the ongoing day to day interactivity.
•Focus on serving new verticals that will enable STC to be the pioneers to introduce and develop innovative/ICT solutions and Digital Services.
•Handling strategic projects and managing related marketing activities starting from the opportunity study, Business modeling, business cases, until the marketing concept development.
•Conduct commercial assessment for opportunities coming from the scouting team in terms of market sizing, potentiality, company strategic directions.
•Build detailed business cases for all innovative projects approved by the steering committee including profitability, all business KPIs, scenarios, …
•Creating financial and business modeling depending the product aspects, business streams and technology that will enhance having concrete conceptualization, pricing, and sales/revenue estimation
•Formulize and introduce marketing concepts of the opportunities in the innovation pipeline
•Work closely with the scouting, trial and implementation teams inside Mobily innovation center in addition to the corporate strategy to secure proper delivery to the business owners.
•Ongoing communication and engagement with the consumer/business marketing unit and vendors either during the ideation or development stage
•Manage all projects that exist in the pipeline from all aspects during the commercialization stage to guarantee mature handover to the implementation team and business units.
•Control minimum level of revenue generated by the handled opportunities to optimize the combination of innovation and revenue.
•Exchanging best practices and solutions with some of Eitisalat group affiliates.
•Delivering the yearly Marketing Plan for mass markets (Individual, Residential and Pro) for Mobile, fixed, internet, and content products including the yearly strategic objectives and pricing strategy for each products and new structural offer.
•Quarterly updating the marketing plan in line with market dynamics and changes.
•Forecasting Marketing budget (Revenue and OPEX)
•Delivery of the Year End forecasts taking into consideration the real achievements and market changes.
•Defining the sales objectives based on budget figures, real achievements, as references to achieve marketing plan strategic objectives.
•Quarterly updates in line with Market plan updates.
•Steering projects launches, communication and DM roadmap
•Participate in providing the needed marketing inputs for Pointing system, weights and commission scheme/s in line with budget figures and marketing plan.
•Participate in validation products and services Business case inputs and KPIs, ensuring revenue and profitability increase, in line with strategic objectives and marketing plan.
•Extract from the market trends, behaviors, Pre opportunities, and lifestyle themes (market pull activities) to contribute to building marketing plan to the specific market segments.
•Initiate conducting market research, benchmarks, Internal and/or external surveys, internal/external focus groups, with the needed preparation of concepts, definitions, approving questionnaires, tracking quality of surveys and focus groups.
•Analyzing & Presenting market research, surveys, and focus groups findings and recommendations to specify market requirements in view of enhancing current products or developing future products.
•Building Competition analysis for current and new products and services reported to concerned parties especially product and services members, enabling and supporting quick reaction/s, and/or future proactive offers and promotions.
•Manage the “Mobile Advertising” project in Orange affiliates in AMEA region.
•Supervise project deployments of France Telecom Group strategic value propositions to AMEA candidate countries.
•Identify business opportunities and their relevance for candidate countries in AMEA.
•Monitor KPI’s and in-life management.
•Propose and implement corrective actions plans or marketing mix adjustment.
•Recommend and deliver the relevant products & services in line with countries marketing strategies.
•Design, test and evaluate the value propositions.
•Elaborate the relevant marketing deliverables and ensure the deliveries from other stake holders.
•Guide the country and Group contributors in reaching deliveries consistent with marketing expectations.
•Define and request marketing mix components evolutions as well as any related functional change request.
•In charge of the product/service at any stage of the life cycle (business plan, business case, post implementation review…).
•Outsourced to International Orbital Group as a Marketing Manager - Dec2007, Dec2008.
•Developing marketing strategies for clients and managing the implementation of all marketing campaigns
•Establishing and managing the development of advertising and promotion campaigns.
•Support clients in developing effective marketing plans to gain maximum exposure in critical markets and ensuring the achievement of all goals and objectives
•Organize and administer planning of events and trade shows - .
•Managing the production of marketing materials.
•Heading the creative department and scheduling job orders
•Creating and maintaining the unit administration structures and processes.
•Research market segments and identify prospective clients.
• Developing, supervising and executing the marketing strategy for the fleet and asset management solutions in addition to the GIS products in cooperation with international suppliers.
• Developing and enhancing customer relationships by establishing, promoting, maintaining excellent customer service with sales operations.
•Coordinate with the technical people and suppliers to customize and offer according to the clients’ needs.
•Building pricing criteria that reflects solid business models suits the target market
Sales Activities & Account Mangement
Sales Activities & Account Management
GPA: Good
