Marketing & PR Manager
Ibn Al-Nafees Hospital
Total years of experience :21 years, 1 Months
- Develop strategies and tactics to get the word out about Ibn Al-Nafees Hospital and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
-Be in charge of marketing budget and allocate/invest funds wisely
- Measure and report performance of marketing campaigns, gain insight and assess against goals
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
-Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
-Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
•Strategically managing the desserts category portfolio.
•Develop marketing plans and strategies to grow and expand the company’s brands in terms of strategic importance, focus and market-share.
•Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans
•Manage and grow the category through brand-driven activation, renovation of current core portfolio.
•Developed 5yr roadmap for the desserts category.
• Responsible for the category performance in terms of profitability, volume & market share
• Establishes and implements short and long-range marketing goals, objectives, policies, and operating procedures.
• Work closely with sales to improve distribution and in-store displays.
• Undertake performance reviews and feedback for direct subordinates.
ACHIEVEMENTS:
• Successfully launched several new product including the “Flavored Crème Caramel”
• Drove a 4% market-share gain in 2014.
•Develop marketing plans and strategies to grow and expand the company’s brands in terms of strategic importance, focus and market-share.
•Set brand objectives for product, price, distribution and advertising/promotion for the various brands to ensure profitability.
•Responsible for brands performance in terms of profitability, volumes & market share.
•Responsible for the NPD (new product development) projects for existing & new categories.
•Manage the development, presentation and negotiation of category reviews to ensure distribution and shelf management opportunities are maximized, in line with category/channel business plan.
•Allocate media & promotional budget to planned activities and ensure that budgetary controls are in place.
•Lead projects’ development, liaising with technical and other commercial functions for new product launch, ensuring cost, time, and quality objects are met.
ACHIEVEMENTS:
•Successfully launched several new product lines including the “Activex” antibacterial soap range, “Fax” soap, and the “Ava fruits” soap
RESPONSIBILITIES -
• Develop and execute the brand strategy and plans in order to ensure sustainable growth in line with the strategy.
• Analyze and interpret qualitative and quantitative data that will add value and positive direction to the various brand objectives.
• Ensure that preliminary costing, anticipated volumes and required capital investment analysis are carried out
• Allocate media & promotional budgets to planned activities and ensure that budgetary controls are in place.
• Sales and Trade liaison maintaining regular contact with the sales department including the key accounts manager
• Prepare the annual budget with respect to volume and values, in conjunction with the Sales department.
• Regularly monitor sales results, evaluating performance and growth
•Advertising agency reifying on brand strategies, and proposals evaluation
•Generate innovative and practical ideas to develop new products and investigate current product and packaging improvements.
•Lead projects development, liaising with the technical and commercial functions for new product launch, ensuring cost, time, and quality objectives are met.
•Planning of annual Marketing Strategy for assigned products within set budgetary parameters
ACHIEVEMENTS:
•Successfully launched several new product lines including the “Hero” & “Vitrac Extra” jams, as well as re-launching the packaging for the “Vitrac” and “Nassayem” jam range
•Drove a 5% market-share gain in 2008.
RESPONSIBILITIES -
•Manage and co-ordinate projects according to Kraft’s "Idea to Market" process, leading projects deliveries in line with company goals and objectives.
•Prepare and agree with marketing, research & development and supply chain on the detailed project plans, identifying key milestones, deliverables, resource-requirements and timelines.
•Managing the New Product Launches including the alignment with R&D and the factory, identification and mitigation of risks, raw and packaging material write-off reduction/elimination for modified or discontinued products, and the management of the packaging development from “briefing” to “first production approval”, in coordination with R&D, Marketing and Quality.
•Define team's accountabilities and scope while providing effective leadership and guidance during the different project phases.
•Report projects' progress against targets during management review meetings.
•Ensure that projects are executed within the approved costs, the set time-frame and quality standards while meeting each project’s identified KPI’s in terms of product cost & profitability, market share, distribution.
ACHIEVEMENTS:
•Successfully launched several new products within the Borio and Rasco biscuit category including the family packs, and the Rasco-Harakat range, as well as the Nity Rolls, Nity Duetto (double filling), and several other new cakes.
•Prepare price forecast through analysis of market price evolution, supply/demand balances, and evolution freight rates.
•Support purchasing manager in preparing purchasing strategies, i.e. providing long term evaluation, status of projects, exchange rate evolution, as examples among other activities.
•Prepare pre-inquiry meetings, suppliers’ historical data (Volumes/prices evaluation, quality, contract performance)
•Inquire, order and contract for goods & services.
Bachelor degree: Good