Marketing Manager
Tavola
مجموع سنوات الخبرة :7 years, 11 أشهر
• Deploying and owning successful marketing campaigns from briefing to execution in order to deliver high impact results
• Promoted the brands through sponsorships and collaborations with influencers
• Developing yearly marketing strategies for all Tavola’s brands to drive traffic, revenue and conversion
• Measuring and reporting on the marketing campaigns’ performance
• Leading Instant Brands localization projects and ensuring compliance with brand guidelines and global disclosure guidelines • Developing Point of Sale marketing strategies (Events, POS collaterals, Workshops and photoshoots) that measurably improve the customer experience at the point of purchase
• Manage all GCC activities of Tavola Studio; Strategy, workshops, classes, partner events, showroom demonstrations & activities
• Working with Country Managers and cross-functional teams throughout the GCC to plan and execute Gulf-wide Marketing initiatives
• Managing the Social Media presence including, but not limited to, defining and executing the social media strategy, identifying and rolling out influencer campaigns and engagement activities
• Driving customer engagement programs such as bundle offers and seasonal discounts to drive new customer acquisition
(Wild Discovery Travel & Tourism, Château Marsyas Wine, Domaine de Bargylus Wine)
• Managed all marketing strategies ranging from planning, ATL & BTL
campaigns, events, PR, product development and research
• Analysed performance and ROI of each product launch or activation
• Planned and executed all digital marketing plans, including email
marketing, social media and display advertising campaigns (Google
Adwords and paid campaign Facebook and Instagram)
• Created, tracked and analysed the group website and App traffic plan
and provided regular internal reports through Google Analytics
• Promoted the group 3 brands through sponsorships and
collaborations with influencers
• Handled the marketing activities of 6 products: wipers, spark plugs, bulbs, brakes, filters and batteries
• Worked autonomously on a project by creating a marketing concept for Bosch spare parts for the 2 wheels market
• Conducted market research and benchmark on the entire marketing mix for the 6 products
• Developed sales support tools (product
• Handled all commercial activities
• Carried out local market research, assessed customer needs, enhanced brand positioning
• Regularly reached monthly sales targets