Dinesh Sajnani

Business Head - Moksh Creations & Widespan Ent (Feb '12 to present)


• Consulting on large-scale events like Sonu Nigam Concert
• Advertising & Branding Strategy for Events
• Planning & formation of events for Millionairre weddings
• Heading a team of 10-12 and directing the show

Head - Marketing & PR - PROVOGUE (India) LTD. (Dec '09 to Feb '12)


• Spearheading a team of 7 to handle the All-India Marketing & PR
activites for one of India's leading fashion labels.

• Large Scale Media Buying & Negotiations
• Media Planning & New Media implementation
• Creative Agency Briefing & Co-ordination
• ROI Analysis
• Event Ideation to Execution including PR management
• Promotional Strategies
• Movie Tie-ups, Film Promotions, Film Marketing
• Cross Branding Tie-ups & Alliances
• New Campaign Launches with 360 degree communication plan
• Pan India Visual Merchandising Management & In-store communication


Reporting to the CEO & MD with monthly reviews on Marketing Strategy and Activities.

Group Account Manager - Makani Creatives Pvt. Ltd (Aug '09 to Dec '09)


Handled various clients from retail & lifestyle sectors like Odyssey, Red Tape,
Thomas Scott, Evolve, Nilkamal etc while leading a team of 6 executives.

Conducted a still shoot & launched the campaign of 'The Eyewear Store' with the Deccan Chargers IPLTeam


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Group Account Manager - M&C Saatchi (April '08 to June '09)


• Managed the Bajaj Allianz Life Insurance & Franklin Templeton Mutual Funds businesses
• Formulating the Marketing & Advertising Strategy leading to the Creative Brief
• Co-ordination and implementation of 360° Brand communication
• Making client presentations and interacting with them on daily basis
• Introduced new businesses to the firm and regular follow ups with other prospects

Sr. Account Executive - M&C Saatchi (Sept '07 to Aug '08)


• Solely managed the Jet Airways - International communication operations
• Strategic inputs and execution of tight deadline deliverables for over 6 international
Destination launches

• Narrowing client briefs to creative briefs using the "One word equity"
• Daily interaction with marketing personnel on all material requirements
• Monthly presentations to clients on competitive reviews
• Excelled in internal workshops (creative & client-servicing) as a team leader

Team Leader - Moksh Creations Pvt. Ltd (July '06 to August '07)


• Co-ordination, execution of music shows/concerts, corporate events,
new product launches, etc

• Managerial role in leading a team in promoting and executing the events
• Sourcing new business to promote the company

Relocation Consultant - Noble House Real Estate Pvt. Ltd (July '05 to July '06)


• Organised property exhibitions for prospective investors
• Property visits and marketing of commercial & residential premises
• Handled and sealed deals with corporate clients and expatriates.


CAREER HIGHLIGHTS
• Successfully launched 4 different seasons and campaigns at PROVOGUE. From Spring Summer 2010 to Autumn Winter 2011

• Brand Positioning Idea generated 'LIVE MAD' for the last 2 seasons which has gained immense popularity.

• Management of Brand Ambassadors (Mr. Hrithik Roshan & Ms. Sonakshi Sinha) which included shoot co-ordination and implementation.

• Catalogue/ Look Book designing every season to promote the range at store level and investor relations level.

• Local city event tie-ups in Pune, Kolkata, Delhi, Hyderabad with top-most nightclubs and 5 star hotels.

• Actively involved in producing 5 Television Commercials for clients like Jet Airways & Bajaj Allianz

• Knowledge of editing studio's for producing/ altering corporate audio
Visuals / TVCs for clients.

• Complete co-ordination with production and client on producing the
Jet Airways - Corporate AV (India & Belgium)

• Certificate from Mr. David Howell (MD, M&C Saatchi, Hong Kong) for excelling in internal workshops on creativity and presentation writing.

• Managed events for large concerts like Rockstar (Ranbir Kapoor), Mumbai Cyclothon, Singer Himesh Reshammiya - Live in Dubai, New Year Bash - Renaissance - Mumbai and many more


SKILLS
• Microsoft Office / Oracle
• Film/Radio production knowledge