ديفيا Viswanath

• Provide consultation support to management on defining sales team’s deployment strategy and pertinent metrics/ KPI's.
• Overseeing ongoing implementation of sales team deployment strategy & KPIs.
• Be the single reference point for CRM & sales force analytics.
• Research best business practices within and outside the organization to establish benchmark data.
• Play a hands-on role customizing and enhancing CRM applications, leveraging experience with built-in admin, reporting, and development tools.
• Work with IT development resources to integrate CRM with other applications using available APIs.
• Develop and maintain documentation regarding CRM systems configuration, application workflow, and business rules. Perform training as needed.
• Play a lead role evaluating new CRM technologies and developing plans for their implementation.
• Collect and analyze process data to initiate, develop and recommend business practices and procedures that focus on enhanced customer service, increased productivity and reduced cost.
• Analyze and measure the effectiveness of existing business processes.
• Validate known intelligence with data from other sources.
• Gather, analyze, correlate, or evaluate information from a variety of resources.
• Prepare comprehensive written reports, presentations, maps, or charts based on research, collection, and analysis of intelligence data.

• Leading a dedicated in-house Research team to deliver quality and qualified leads to the wider business.
• Focusing entirely on commercial and business clients across key verticals and territories.
• Ensuring that the Researcher team is researching and qualifying contacts to deliver a targeted number of leads and appointments for the sales team to follow up on.
• Responsible for coaching, mentoring and managing the team.
• Develop and grow the team so that they can progress within the business and develop long term careers within the company.

• Leading a dedicated in-house Research team to deliver quality and qualified leads to the wider business.
• Focusing entirely on commercial and business clients across key verticals and territories.
• Ensuring that the Researcher team is prospecting and qualifying contacts to deliver a targeted number of leads and appointments for the sales team to follow up on.
• Responsible for coaching, mentoring and managing the team.
• Develop and grow the team so that they can progress within the business and develop long term careers within the company.

Joined the organization as a Telelmarkter and merited the mentioned designation within 6 months of joining.

• Responsible for the development and maintenance of CRM to ensure the integrity of the sales leads, entry uniqueness, captured information, and guesstimated opportunity, in CRM.
• Assigning leads to the sales team that have originated from inbound inquiries and telemarketers.
• Creating call-lists for telemarketers that have originated from existing CRM and other sources such as internet databases, CD’s, yellow pages, directories etc.
• Ensuring proper maintenance of CRM records by monitoring, cross-checking and confirming company details, deleting incorrect entries and merging duplicate entries.
• Interfacing with and training all levels of end users and RMs, to prototype possible approaches to problems and translate raw data into informative information for management.
• Monitoring and executing trouble-free and non-disruptive archiving, migration and deletion of data across all storage functions architectures and platforms.
• Conducting customized training sessions, seminars and presentations for various departments.
• Formulating quality assurance standards and procedures, acceptable levels of security, disaster management, data recovery provisions.
• Creating comprehensive guidelines and reports for management, ensuring minimal nonconformity reports.

Volunteered to work for a non-profit organization for tutoring physically challenged students.

Recruited as temporary staff for GITEX 2003 and continued with Jumbo Main Showroom; also worked with them during DSF 2005.

Responsibilities:
• Liaised with a host of corporate and retail clients, to ensure optimal levels of service and long term business relations. Cross sold products and followed up on referral business to expand client base.
• Actively communicated with sales leads and continuously monitored market competition towards launching / modifying strategies.
• Interacted with clients directly to make presentations highlighting product USPs and real time demonstrations.
• Interfaced between various internal departments and clients to route administrative documents to relevant departments as well as ensure optimal levels of customer service and lucid communication.
• Actively cross sold deals to major clients through extensive concept selling, detailed presentations and corporate relationship management.
• Offered superior client service and ensured total customer satisfaction by coordinating the various departments of the company.