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Eddie Henaine, VP Operations & Business Development - MENA

Eddie Henaine

VP Operations & Business Development - MENA·Via Medica International

Canada

Master's degree, Marketing

Work experience

Total years of experience: 28 years, 8 months

VP Operations & Business Development - MENA

July 2012 - Present

Via Medica International

United States

July 2012 - Present

• Identified and developed business opportunities and strategies for retailcommon and its potential product and service offerings.
• Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.
• Developed negotiating strategies and positions by studying integration of new opportunities with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.
• Prepared the annual Business Development Plan and Work Plan.
• Provided direction and guidance to the department to ensure alignment with the Company’s overall strategies.
• Developed multi-tier relationship to organically grow existing client accounts.
• Developed and managed marketing and communication tools/plans for existing and new client

Company industry:
Management Consulting
Job role:
Management

Program Management-International Projects

February 2010 - June 2012

The George Washington University-MFA

United States

February 2010 - June 2012

• Handled the tasks of identifying and developing new business opportunities and conducted market research, analysis and financial modeling for new projects.
• Developed charter, budget and customer segment strategies for complex and midsize projects.
• Performed all functions of a project supervisor including but not limited to assembling and supervising multidisciplinary project teams, up to a 100 staff on complex projects and up to 30 staff on smaller scale projects, budgeting, scheduling and field reporting.
• Prepared and monitored various charts outlining developments, deliverables and timing.
• Used analytical techniques such as flow charts, surveys, process mapping, to eliminate duplication, facilitate workflow, and assured optimum utilization of staff and equipment.• Developed a comprehensive strategy to expand our service offering, reducing our costs of operations by 30 % and injecting this saving into innovative activities.
• Formulated and implemented marketing plans resulting in an increase of community awareness.
• Provided comprehensive coordination of all program development activities, from research to market and reduced project delivery time by 15 %.

Company industry:
Medical Hospital
Job role:
Management

Business Development Director

January 2010 - June 2012

Medical Postings International

Canada

January 2010 - June 2012

• Worked with the management team to determine the strategic direction of the business.
• Secured lucrative recruitment contracts with major hospitals that provided the organization with contracts worth $10M during the first 6 months of operations.
• Established strategic alliances with other international recruitment agencies for candidate allocation. This and other strategies helped us build a database of hundreds of candidates within 6 months.
• Built a team of highly motivated HR & Marketing professionals.
• Reviewed company expenditures and providing recommendations for cost reductions.
• Provided support, coaching direction and overall leadership of the service delivery team.

Company industry:
Other Healthcare Services
Job role:
Sales

Marketing & Projects Manager

September 1997 - November 2009

Gulf Diagnostic Center Hospital

Abu Dhabi, United Arab Emirates

September 1997 - November 2009

• Ensured stakeholders were kept abreast of relevant market trends, requirements and projects.
• Worked with GDCH leadership to develop strategies for marketing, sales, profitability and related cross-functional and cross-organization delivery plans
• Developed annual Revenue from $ 10M in 2001 to over $ 70M in 2009; consistently exceeding the desired revenue targets. Secured and retained all sales tenders and contracts in 13 years.
• Presented forecasts and budgets to Board, secured and managed resources for aggressive expansion plans. Oversaw projects and attained cost savings leading to 40 % profit above target.
• Planned, prioritized and organized a variety of tasks and job responsibilities to ensure adequate and timely delivery of deliverables.
• Ensured coordination of the interfaces of Marketing, Medicine and Operations.

• Initiated laboratory services for hospitals, clinics & medical centers across the U.A.E.
• Interfaced with HR leadership on recruiting, training programs, and performance evaluations. Earned respect from involvement with more than 200 staff.
• Marketed program of exclusive occupational service packages to 34 oil and construction companies. Lucrative contracts led to turnaround and generated an incredible positive cash flow.
• Supported leadership in obtaining licensing from HAAD for the new expansion as well as leading the transformation from a diagnostic facility to a full fledge hospital in 2006.
• Envisioned and established Projects Department, producing custom guidelines for satellite remote clinics. Obtained 31 contracts, generating $15M in additional revenue.
• Co-led accreditation program with medical director, overseeing communications and projects, conducting site inspections and visits as a part of the inspection team which set stage for Joint Commissioning International Accreditation (JCIA) and opened new revenue stream. Achieved accreditation in first application in 2009.

Company industry:
Medical Hospital
Job role:
Marketing and PR

Education

Queen's University

May 2012

May 2012

Master's degree, Marketing

Canada

GPA (point): 3.78 out of 4

GPA (point): 3.78 out of 4

Honors

Project Management Institute

February 2012

February 2012

Diploma, Project Management for Professioals

United States

Membership No: 2219431 expires Feb 2015

Lebanese American University

July 1997

July 1997

Bachelor's degree, Marketing

Lebanon

GPA (point): 2.3 out of 4

GPA (point): 2.3 out of 4

Skills

Analysis
Expert
Analysis
Expert
Problem Solving
Expert
Problem Solving
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Project Delivery
Expert
Project Delivery
Expert
Sales Management
Expert
Sales Management
Expert
EXCEL
Expert
EXCEL
Expert
MAC
Intermediate
MAC
Intermediate
MARKETING
Expert
MARKETING
Expert
SALES
Expert
SALES
Expert
OPERATIONS
Expert
OPERATIONS
Expert
Negotiations
Expert
Negotiations
Expert
Problem Solving
Expert
Problem Solving
Expert
Analysis
Expert
Analysis
Expert
Business Operations Management
Expert
Business Operations Management
Expert
Project Delivery
Expert
Project Delivery
Expert
Sales Management
Expert
Sales Management
Expert

Languages

Arabic
Expert
English
Expert

Memberships

Chartered Institute of Marketing - UK

Member

April 2008

Project Management Institute - USA|

Member

October 2011

Canadian Association of Management Consultants

Member

January 2012

The Canadian Professional Sales Association - Canada

Member

March 2012

Training and Certifications

Certifications
Certified Management Consultant
Canadian Association of Management Consultants
Feb 2012 - Mar 2012
PMP
University of Toronto
Oct 2011 - Nov 2011
Certified Management Consultant
Canadian Association of Management Consultants
Apr 2012 - Apr 2012