Digital Media & Marketing Specialist
Freelance
Total years of experience :13 years, 9 Months
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Set up and optimize company pages within each platform to increase the visibility of the company's social content.
- Ensure that all user-generated content is moderated under each community's moderation policy.
- Complete multiple projects in collaboration with external advertising agencies.
- Improve return on investment by monitoring the budget and adjusting advertising activities.
- Develop new campaigns across various channels by conducting research and development.
- Design digital media campaigns aligned with business goals.
- Maintain a strong online company voice through social media.
- Suggest and implement direct marketing methods to increase profitability.
- Researched consumer purchasing behavior and market conditions to develop a sales strategy.
- Assessed costs against market price points and established structures to achieve the objectives.
- Developed an understanding of specific agency businesses and provide information to clients.
- Ensured the agency's needs were met by working closely with internal teams.
- Developed an understanding of products and services from a commercial perspective.
- Served as a media contact for the agency, serviced the agency, and met client needs.
- Provided media agencies with information about products and services.
- Developed a thorough understanding of the business as a whole.
- Served multinational and local agencies as well as a direct client database in Jeddah.
- Communicated with prospects through trade shows, cold calling, and local networking events.
- Researched consumer buying habits and market conditions to develop a sales strategy.
- Produced a status report and circulated it to the relevant departments.
- Ensured the needs of all clients are met in collaboration with internal teams.
- Comprehended specific agency businesses and provided information to clients.
- Provided media briefings to agencies, acted as a service agency and consulted with clients.
- Launched mobile inventory in the Kingdom of Saudi Arabia.
- Combined with volume rebates, this is the amount spent each year.
- Assisted with the closing of yearly deals between direct clients and media agencies.
- Created and executed ad campaigns reflecting client's vision, industry and budget.
- Ensured the development of relationships with publishers and online media agencies
- Analyze performance metrics and implemented strategic optimization solution.
- Managed AdWords / GDN & Facebook ads account for many clients.
- Cultivate relationships with publishers and online media agencies.
- Handling LVMH account along with many other luxury brands.
- Developed pricing strategies and plans to meet company objectives and customer needs.
- Evaluated new technologies to determine how they can be used to improve customer experience or increase sales.
- Produced status report that was effective in preparing and was also circulated to relevant departments.
- Presented Arabian Business - Timeout - CEO - Oil and Gas online platforms to the audience.
- Achieved yearly sales and spending objectives, as well as annual volume rebates.
- Developed a commercial understanding of products and services and introduced premium inventory and email blasts.
- Managed all multinational and local agencies in KSA, as well as introducing mobile inventory into the Kingdom.
- Introduced premium inventory, VOD network & bring on video incremental reach.
- Assisted team members in establishing a more robust and closer relationship with clients through public relations.
- Assisted the team in taking the initiative and searching for new business opportunities.
- Achieved the yearly volume rebate as well as closing yearly deals and spending.
- Managed all multinational and local agencies in the Kingdom.
- Launched mobile inventory in the Kingdom.
- Set and achieved annual and quarterly targets for the sale of media.
- Obtained a deep understanding of products and services from a commercial standpoint.
- Provided clients with information about specific agency businesses.
- Maintained close contact with internal teams to meet the agency's needs.
- Represented media agencies concerning product and business offerings.
- Provided media briefs & Services to agencies and clients.
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