Eman Amin

Digital & Marketing Strategy Manager, Mundipharma at Mundipharma

• United Arab Emirates - Dubai
• My current job since April 2017

 Serves as the digital marketing, business strategy, customer insights and social media Lead driving innovative, breakthrough initiatives & marketing campaigns across the Middle East, Turkey & Africa markets.
 Lead the customer experience and digital effectiveness project & delivered customer journey per therapy area
 Digitization of the marketing department with a need-gap analysis and set up strategies, KPIs, objectives etc.
 Partnered with Marketing/Sales team to identify gaps and potential growth opportunities and build up the integrated marketing chapter into the brand plan based on customer centric approach
 Close collaboration with Emerging Market head office “Singapore”
 Develop integrated marketing campaigns & transfer it across the region after tailoring it as per market dynamics
 Lead the implementation of internal/external communications activities
 Align META strategic priorities to head office strategic vision and translated to local markets across the region
 Ensure META region asks/needs are represented and communicated
 Created with the marketing team Betadine® Social Media Campaign while optimizing the reach and media spent and lead the content development for all the different channels.
 Manage the social media campaigns and ensure Betadine’s presence across different social channels.
 Cooperate with the marketing & communication team to integrate social media plan with their activities.
 Taskforce in developing Betadine® Singapore digital marketing launch plan (YouTube® channel & FB page)
 Launched the first e-commerce platform to grow online sales and increase “Betadine® portfolio” share of voice e.g. Alnahdi chain in KSA, Dawaya.com in Egypt, Souq.com in UAE. etc.
 Established Mundipharma data acquisition strategy for customers across the region and developing customer level data aiming for better personalized customer communication.
 Developed digital tools that ease the access of the sales team on ground to potential customers with low cost as well as expand their coverage to remote non-visited areas.
 Lunched Mundipharma portal “MundiphamraConnect” using the CMS system across with Self Service channels and provided content management solutions along with social media activation plan
 Built audio-video virtual hub for customers to keep them updated and engaged with imminent thought leaders
 Launching the first augmented reality application “Breathrite” helping Asthma patient manage their disease and enhance their compliance to the treatment
 Collaborated with Marketing/Medical team to launch “iShine” online project from Ophthalmologist.
 Launched accredited online educational program “ActonPain” for Oncologists & Hematologists.
 Use of gamification technique with involved stakeholders to enhance their learning about our products and our improve Mundipharma image and presence
 Developed training e-platforms to build robust training strategies in META region
 Developed & deployed the necessary training materials for stakeholders to drive the change management
 2017 Mundipharma Vice President Recognition for Innovation and excellency

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