Account Manager
Media Planet Media Services
Total years of experience :13 years, 2 Months
- Managing client accounts and portfolio, dealing with all aspects of an advertising campaign, maintaining and building relationships with existing clients.
- Writing website content & Copy writing for advertising campaigns
- Participating in Product & Revenue Model
- Brain storming & SWOT analysis for digital marketing ideas, activities and investments.
- Act as a member of the organizing team for the MJF “MENA Journalism Forum” event in Sofitel el Jazeerah, December 2012. Accountabilities include coordination with the client, sponsors, and suppliers, supervision of the promotional material design and production, supervision of the booths production and set up. In addition to coordinating the event script, schedule, agenda, venue, and supervising the ushers, their clothing, and roles on set. Finally being on set of the event, supervising the day’s flow and managing people involved and their different roles.
-Market Intelligence activities including analyzing the market, competitors and consumers
-Developing and Executing marketing strategies and campaigns
-Monitoring and arranging the effective distribution of promotional & marketing materials
-Monitoring and coordinating the production of promotional & marketing materials including leaflets, posters, flyers, newsletters, e-newsletters, etc.
-Overseeing and implementing product distribution
-Attending and organizing sales promotional events and exhibitions
-Coordinating with and reporting to managers to carry out campaigns
-Liaising and networking with a range of stakeholders, e.g. customers, media, colleagues, suppliers and partner organizations
-Communicating with target audiences and managing customer relationships;
Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications)
-Writing and proofreading copy
-Liaising with designers and printers
-Organizing photo shoots if and when needed
-Maintaining and updating customer databases
-Organizing and attending events such as conferences, seminars, receptions and exhibitions
-Conducting market research such as customer questionnaires and focus groups
-Managing marketing department budgets for optimum utilization to best serve company goals
-Evaluating marketing campaigns
-Supporting other colleagues
-Supporting the development and maintenance of business image factors like company's website.
-Maintaining company's website up to date with continuous contribution of marketing materials, such as promotions and offers, product updates, product positioning and launch campaigns, news and events, etc.
-E-Marketing activities including online presence, brand positioning and awareness through E-advertisements, social networks, etc.
-Leading a team that conducts the advertising activities, public relations, organizing events, and distribution in favor of spreading the awareness about the projects services among clients
-Implementing research activities and surveys to decide on the best marketing plan to be applied.
-giving presentations to university students, professors, and employees to present products and enhance our image.
-planning, executing, and presenting full events including organizing with different collages for hall reservation, booth stand and communication directly with students, creating & distribution of advertising material, and coordinating with artists and public figures to attend these events and give speeches.
-distribution and analysis of surveys and questionnaires in favor of collecting data about existing marketing activities and enhancing our image.
