Marketing & Corporate Communications Manager (PR & Advertising)
Domiatec Group
Total years of experience :15 years, 1 Months
In business for more than 30 years, Domiatec Group has been a leader in providing its local and international clients with top quality products and services that reinforce the Egyptian agriculture value-chain.
- Provide planning and leadership to the Corporate & Marketing Communications Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the strategic Marketing Communications plan
- Assume overall responsibility for developing and implementing the annual Marketing Communications plan for the organization - including campaigns, events, online reputation Marketing, PR, CSR and advertising
- Directly in charge of developing and maintaining the organization’s brand identity including all elements and maintaining the integrity of the brand across all applications
- Formulate and establish a system of reports and communications for all information throughout the organization
- Manages the production of all corporate events (such as press conferences, open days, and visits) ensuring all details are managed in a creative, timely and cost efficient manner
- Develop and managing all internal and external strategic messages throughout the organization
- Concept creation and managing the development of print and online advertising, corporate videos and marketing collaterals
- Overseeing the management of company website and social media channels
- Playing team lead and cross-functional manager on various projects
- Working closely with HR and all other relevant departments to reflect brand identity and values within and across all units of the organization through a variety of tools and activities
- Dealing with enquiries from the public, the press, and related organizations
- Analyzing and measuring results of PR programs, campaign ROI
HGS is a global leader in optimizing the customer experience and provides a full suite of business process management services from marketing & digital enablement services, consumer interaction services to platform enabling back office business services. HGS, with more than 28.000 employees, operates a global network of 60 customer experience centers across the U.S., Canada, the UK, India, the Netherlands, France, Germany, Italy, Jamaica, UAE, and the Philippines.
- Developing and executing the Marketing plan & program
- Taking the lead and full responsibility on implementing the Marketing strategy
- Ensure all corporate Marketing activities and collateral are produced to the highest standards
- Development of, and responsibility for the MENA Marketing budget
- Responsible for activation of Marketing plan and events (including exhibitions, conferences, press conferences, promotional and corporate events), ensuring that all key stakeholders are kept informed and involved
- Design and execute Brand Awareness strategy through all traditional & digital platforms
- Responsible for Media & PR visibility/managing all external PR agencies
- Champion new lead generation, relationship building and new business networking
- Proactively build, manage and sustain a quality pipeline of prospects for conversion, with the emphasis on quality and client relationship
- Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
- Training new Marketing & Communications recruits
HEIGHTS AGENCY is a leading marketing & communications strategy agency in MENA, headquartered in Riyadh with branches in Dubai, Amman, Cairo and Prague offering a broad range of value-adding services, including Advertising, Events Management, Marketing and Public Relations, that address the current and future needs of its clients and have resulted to a great number of successful campaigns.
I head an eclectic mix of internationally exposed and trained professionals at the Heights Agency Dubai Branch.
- Developing and executing Business Development strategic plans
- Researching and presenting new business proposals to potential clients
- Designing and implementing Marketing & Communications Plans
- Understanding client’s business, managing program development, implementation, monitoring and evaluation
- Event Management, including exhibitions, conferences, press conferences and promotional events
- Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
- Training new recruits
RAWAJ is a multi-faceted public relations company based in Dubai U.A.E. Offering a full range of national and regional innovative solutions for communications, it serves several clients within the corporate, cultural, economic, education, fashion, governmental, hospitality, I.T, political, retail, and tourism arenas.
Developing and executing P.R. and Media strategic Plans
• Managed a team of 3 PR executives
• Understanding client’s business, managing program development, implementation, monitoring and evaluation
• Liaising, enhancing relationships and networking with clients and Media on daily basis
• Developing and implementing consistent and strong Media Relations activities in the MENA region through execution of integrated Media Plans
• Maintaining and expanding Media contacts, pitching stories and preparing clients for Media encounters
• Editing and distributing Press Releases to the Media
• Preparing regular client reports to assess the work in progress
• Research and present new business proposals to potential new clients
• Event Management, including conferences, press conferences and promotional events
• Training new recruits
• Managed a large portfolio of public sector organisations including municipalities, prefectures,
ministries and service oriented private companies
• Managed turnkey national and international marketing communications programs (planning,
development, execution and evaluation) including operations management (design, budgeting, logistics and coordination of third parties)
• Coordinated advertising, public/media relations, Internet, publications, events, sponsorship, digital
marketing, social media, press conferences, newsletters, trade shows, workshops, seminars, exhibitions,
communication materials and media interviews
www.e-go.gr is the internet multi-interest portal of Pegasus Publishing Group (www.pegasus.gr), the oldest Media Group in Greece, with a strong presence in the fields of printing, electronic media, television, musical events, TV productions etc.
• Managed the team of international news section including training and supervising of editing trainees.
• Handled the daily content of the aforementioned news section by writing and editing top stories, and determining order of breaking news
• Coordinated a large team of reporters and correspondents, wire services, social media, television and radio partners in line with the prompt and concise update of the appointed news section
• Monitored international news feeds and facilitated international news agencies
• Managed the day-to-day writing and editing, of international stories
Master of Science Dissertation titled “The contribution of Corporate Social Responsibility to organizational commitment", grade 9/10. Principal subjects: Management & Organizational Behavior, Business Strategy & Strategic Marketing, Marketing Research & Research Methodologies, Product Policy, Communication Techniques, Advertizing, Corporate Communications Strategy, Human Resources Management, Corporate Social Responsibility, Public Relations
Bachelor in Business Administration at Hellenic Open University, Athens, Greece 2003-2008 Principal subjects: Business administration, Financial Management, Environmental Management, Human Resources Management, Project Management, Accounting, Marketing, Public Administration & Policy
