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Farah El Tawil, Sales Marketing Manager

Farah El Tawil

Sales Marketing Manager·ESPEN

Saudi Arabia

Master's degree, Sciences of Business Administration

Work experience

Total years of experience: 14 years, 6 months

Sales Marketing Manager

April 2024 - April 2025

ESPEN

Istanbul, Türkiye

April 2024 - April 2025

✅ Spearheading marketing, sales, and logistics initiatives across Turkey, MEA, and EU regions, with a focus on strategic planning, business development, and branding.
✅ Engaged with 800+ firms to drive 35% sales growth, enhance project supply chains, and establish strategic partnerships.
✅ Strengthened digital presence through optimized website, platform sales strategies, and social media
campaigns while conducting competitive analyses and supplier portfolio assessments.

Company industry:
Trading & Commodity Trading
Job role:
Training and Development

International Operations Coordinator

March 2023 - March 2024

Krogman Stainless Inc.

Rotterdam, Netherlands

March 2023 - March 2024

Managed end-to-end procurement, shipping, and warehousing for 100+ international orders.
Supervised logistics for subsidiaries in the Netherlands, UAE, Canada, and Morocco.
Handled vendor negotiations, PO management, freight booking, contract pricing, and shipment tracking.
Coordinated materials movement for major EU trade exhibitions.
Supported development and deployment of new operational systems.

Company industry:
Manufacturing
Job role:
Purchasing and Procurement

International Business Coordinator

July 2020 - February 2023

New Point

Istanbul, Türkiye

July 2020 - February 2023

✅ Increased monthly sales by 5, 000+ units while marketing on B2B platforms.
✅ Expanded franchise operations into multiple countries and secured contracts with five B2B platforms
across Turkey and MEA.
✅ Built brand awareness in MEA, USA, and EU, led recruitment and training for new hires, and executed targeted email campaigns reaching over 2, 500 recipients.

Company industry:
Textile & Apparel Production

Executive Inspector & Administrator

November 2010 - June 2020

Ministry of Economy & Trade

Beirut, Lebanon

November 2010 - June 2020

✅ Created and executed 15+ change implementation projects, saving 40% of budget expenditures and increasing government collections by 30%.
✅ Handled 20 tenders and procurement bids annually, including planning, distribution and monitoring.
✅ Coordinated with over 20 divisions, subsidiaries and relevant government agencies.
✅ Participated in more than 25 local and international training and development programs.
✅ Gave annual training to 50+ new employees and interns.
✅ Conducted market inspections for 1, 500+ companies to check working procedures, safety and prices of goods to ensure compliance with regulations and specifications.
✅ Investigated citizen complaints and proposed decisions to resolve them.
✅ Prepared data for daily press releases and TV interviews for the minister and general manager.
✅ Collected and published daily commodity prices on the ministry website.

Company industry:
Public Administration

Education

Arts, Sciences And Technology University In Lebanon (AUL)

March 2012

March 2012

Master's degree, Sciences of Business Administration

Lebanon

GPA (point): 3.58 out of 4

GPA (point): 3.58 out of 4

Graduated with honour.

World Trade Organization

February 2012

February 2012

Diploma, World Trade

Switzerland

Online course from the Institute for Training and Technical Coopertaion-World Trade Organization.

Al Imam Al Ouzai University - Lebanon

September 2009

September 2009

Bachelor's degree, Business Administration

Lebanon

GPA (percentage): 79%

GPA (percentage): 79%

Double major: West and Islamic Business Administration. Graduated with Honor. Former Member of Board of Directors. Former Member of Association of Graduates.

Skills

Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Building Customer Relations
Expert
Building Customer Relations
Expert
Logistics
Expert
Logistics
Expert
Coordination
Expert
Coordination
Expert
Zoom
Expert
Zoom
Expert
MARKETING
Expert
MARKETING
Expert
PROCUREMENT
Expert
PROCUREMENT
Expert
INTERNATIONAL SALES
Expert
INTERNATIONAL SALES
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
PROJECT COORDINATION
Expert
PROJECT COORDINATION
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
BUSINESS PROCESS
Expert
BUSINESS PROCESS
Expert
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Microsoft Word
Expert
Microsoft Word
Expert
LinkedIn
Expert
LinkedIn
Expert
Logistics Coordination
Expert
Logistics Coordination
Expert
Canvas
Intermediate
Canvas
Intermediate
Hiring
Intermediate
Hiring
Intermediate
B2B Sales
Expert
B2B Sales
Expert
Startups
Expert
Startups
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert
French
Expert
Turkish
Expert
Dutch
Beginner

Training and Certifications

Training
Marketing
Al Baraka Bank-Lebanon
Mar 2009
UAE Kimberley Process Technical Assisstance
Dubai Multi Commodities Center-Dubai
Oct 2012
Quality İnfrastructure Development in Support of World Trade
Swedish Board for Accreditation and Conformity Assessment-Sweden
Mar 2014
General Management Program for Senior Executives
Administrative Staff College of India-India
Jan 2015

Hobbies

  • Traveling, charity, gym, swimming, exploring diverse topics and continuously learning