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Faran Fayaz, Brand Manager - Porsche Design, Dunhill & Mercedes Benz

Faran Fayaz

Brand Manager - Porsche Design, Dunhill & Mercedes Benz·EGMA optical supplies

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 26 years, 0 months

Brand Manager - Porsche Design, Dunhill & Mercedes Benz

January 2012 - Present

EGMA optical supplies

Dubai, United Arab Emirates

January 2012 - Present

 Manage and drive the performance of brands. \n Developing new customers and increasing existing sales primarily within dedicated region. \n Ensure that all marketing and promotional activities are conducted in accordance with brand guidelines and as per the client strategy for the Brand. \n Multi-store Management - personally visit and manage stores across different locations for Brand Performance Evaluation and Staff Support. \n Ensure that all the stores under their control are meeting or exceeding the expectations of Brand Standards. \n Plan with Marketing Manager and General Manager to implement events calendar for positive brand building through promotional activities that maintains brand integrity and values. \n Review Brand Performance with Business Manager on a weekly, monthly and quarterly basis, both qualitative and quantitative, and take necessary actions. \n Execute the Brands Retail Plans to enhance Brands Position and Image. Make recommendations on how to improve Brands positioning. Identify new locations, points of sale, and supports future expansion plan. \nDevelop and manage wholesale accounts and relationships, providing support in VM and product knowledge. \n Work closely with the Marketing team to implement regional marketing plans including media placement, events, sponsorships and PR. \n Review stock availability across all stores and liaise with Senior Merchandiser to ensure proper rotation across all stores in the business interest. \n Ensure effective stock management between locations. \n Review the overall performance of stores with Client Group Retail Managers and General Manager monthly. \n Preparation of monthly & seasonal reports on brand performance and actual Achievement of sales targets. \n Maintain and increase the sales of branded Eyewear to accounts. \n Promotion of branded Eyewear in the GCC calling on accounts to carry out the Company’s marketing plans and policies. \n Provide accounts with trainings, future products presentation and technical assistance. \n Maintain and establish the necessary territory records and information required by the management. \n Represent the company when requested at professional meetings or industry functions.

Company industry:
Retail & Wholesale
Job role:
Sales

Sales & Marketing Manager

May 2010 - December 2011

Connexxions Logistics

Dubai, United Arab Emirates

May 2010 - December 2011

 Independently manage top Global accounts and key customers whilst developing/specializing new business
opportunities/products for complementing the global cargo business goal.
 Enhance and participation to Global forwarders whilst maximizing company presence in the
market.
 Define and enhance key accounts program and effective strategies for top global customers.
 Effectively communicate strategies and developments of global accounts internally/externally.
 Report to management on global accounts performance and statistics.
 Preparation of business and marketing plan in order to optimize revenue opportunities.
 Active involvement in preparation of budgets for Global accounts, Marketing and Manpower for the unit.
 Ensure timely marketing, advertising and promotional activity o whilst ensuring maximum participation
in global events.
 Propose, manage and coordinate events successfully.
 Effectively lead, coach, Train and develop staff within the unit.

Company industry:
Airlines
Job role:
Sales

Relationship Executive

March 2007 - May 2010

Mashreq Bank

Dubai, United Arab Emirates

March 2007 - May 2010

 Implementing strategies to develop new accounts and retain the existing accounts.
 Managing and servicing only Wealth Management and HNI customers.
 Expanding business by leveraging on new opportunities in the market.
 Delivering presentations to the Corporate.
 Originating, documenting and closing commercial and residential mortgage loans with emphasis on residential lending.
 Expanding business by leveraging on new opportunities in the market.
 Implementing marketing and advertising strategies to develop new accounts and bring more businesses.
 Expanding the customer base through a variety of effective sales techniques.
 Delivering oral sales presentations to upper management of major companies.
 Training, motivating and mentoring the team of sales.
 Managing and facilitating companies with Banking Solutions in terms of payroll relationship.
 Opening of Payroll accounts for the employees of the companies which includes X-sell (Credit Cards & Revolving Overdraft)
 Generating leads for Corporate accounts, Personal Loans, Auto Loans and Mortgages.
 Maintaining Corporate Relationship with the companies, taking care of all their Retail and Corporate Requirements.
 Providing and helping new team members to meet their individual target which includes taking care of Training and Guidance.

Achievements
Productivity from Jan ‘08 - Dec ‘08
1. Over achieved Payroll accounts target by 327%
2. Over achieved Credit Card target by 198%
3. Over achieved ROD (Revolving Overdraft) target by 113%
4. Over achieved CASA (Current & Savings) target by 115%


• Promoted from Sales Officer to Relationship Officer in the span of 6 Months.
Productivity from Mar ‘07 - Dec ‘07
1. Over achieved Payroll accounts target by 144%
2. Over achieved Credit Card target by 161%
3. Over achieved CASA target by 128%
Awards
• Top Performer for 2nd Quarter ‘07
• Best Sales Officer for 3rd Quarter ‘07
• Best Sales Officer for 4th Quarter ‘07

Company industry:
Banking
Job role:
Sales

Asst. Team Leader (Dispatch assistant)

July 2004 - February 2007

Emirates Airline

Dubai, United Arab Emirates

July 2004 - February 2007

 To assist the Transguard Dispatch Team Leader with documentation & dispatch of crews & vehicles for the distribution and collection of valuable cargo.
 Monitor & control the collection, storage & distribution of all valuable cargo in order to ensure that the same is secure at all times.
 Monitor all documentation in order to ensure that the required information is accurately & correctly filled as per the Cash in Transit (CIT) and Cargo Terminal procedures.
 Customer service orientation, effective communication, interpersonal ability, attention to detail & quality, organizing for results & teamwork.
 Breaking down of incoming Media.
 Building up of Dubai Media along transhipment Media.
 Daily stock inventory.
 Preparation of daily reports & monthly discremency reports.
 Manifesting Flights & preparation of Airway Bills.

Company industry:
Airlines
Job role:
Other

Market Analyst

February 2004 - July 2004

The IML Group (Microsoft Retail)

Dubai, United Arab Emirates

February 2004 - July 2004

 Worked as a Sales representative & Market Analyst.
 Maintaining stock balance in the market & stock availability
 Feedback & solutions of customer complaints.
 How to increase customer’s interest & awareness of Microsoft’s new products.
 Weekly meetings.

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Store Incharge

July 2000 - February 2004

A.R.Y. Jewellery

Dubai, United Arab Emirates

July 2000 - February 2004

Worked as a Sales, Purchasing & stock Incharge for almost four years, in an organization which deals in precious metals.
Selling merchandise.
Consistently achieving monthly sales targets.
Developing ongoing customer relationship.
Implementing promotional event and organize stock areas.
Involved in submitting marketing plans and sales strategies.
Participating in interdepartmental meetings.

Company industry:
Other Business Support Services
Job role:
Sales

Education

University of Atlanta - U.S.A.

June 2011

June 2011

Master's degree, Marketing

United States

GPA (point): 3.39 out of 4

GPA (point): 3.39 out of 4

GPA - 3.39

Skills

Achieving Targets
Expert
Achieving Targets
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
Executive Level Selling
Expert
Executive Level Selling
Expert
Customer Service
Expert
Customer Service
Expert
Team Management
Expert
Team Management
Expert
MS Office, Outlook
Expert
MS Office, Outlook
Expert
Achieving Targets
Expert
Achieving Targets
Expert
Business Relationship Management
Expert
Business Relationship Management
Expert
Executive Level Selling
Expert
Executive Level Selling
Expert
Customer Service
Expert
Customer Service
Expert
Team Management
Expert
Team Management
Expert

Languages

English

Expert

Arabic

Intermediate

Urdu

Expert